This federal contract award was made by the Office of the Deputy Secretary of Education to The Advertising Council Inc., doing business as AD Council, a non-profit organization that develops and distributes public service advertising campaigns on behalf of various federal agencies. The contract, valued at $150,000.00, is for a "PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN FOR THE NATIONAL CHRONIC ABSENTEEISM INITIATIVE". This is a firm-fixed price purchase order with a completion date of September 24, 2016. The contract is not set aside for any specific business type. AD Council has secured numerous federal contract awards and grants from agencies such as FEMA, NHTSA, VA, and the Office of National Drug Control Policy to create large-scale, multi-platform public awareness campaigns addressing critical social issues in the United States.