Brand messaging (o & m) (completion)

Ended Awarded Last action

Contract number
0001
Awardee
Awarding agency
Obligated
$64,487,602

Award facts

Contract value 102% obligated
$63,160,338.82 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Not Competed · 1 offer Only One Source
Pricing
Cost Plus Fixed Fee
Place of performance
Atlanta, GA 30326, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Change Order 9 $0
Change Order 8 $0
Other Administrative Action 7 · Brand messaging (completion) -$385,200
Other Administrative Action 6 · Basic combat medic course -$1,591,278
Other Administrative Action 5 · Mcrc advertisign services $0
Other Administrative Action 4 $0
Other Administrative Action 4 $0
Additional Work (new agreement, FAR part 6 applies) 3 $12,517,813
Additional Work (new agreement, FAR part 6 applies) 3 $497,489
Other Administrative Action 2 -$9,161,135
Other Administrative Action 2 $9,161,135
Funding Only Action 1 $29,555,948
Funding Only Action 1 · Mcrc advertising services $9,161,135
Modification Mcrc advertising services program $829,774
Original award $13,901,922
Show all 15

About this award

Written by GovTribe AI ·

This federal contract was awarded by the U.S. Marine Corps Recruiting Command to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, for brand messaging and completion services. The contract is a cost-plus-fixed-fee delivery order with a ceiling value of $63,160,338.82 and a completion date of December 31, 2016. Wunderman Thompson LLC is a foreign-owned, for-profit organization that specializes in advertising, marketing, and communications services. This contract is not set aside for small businesses.

Wunderman Thompson LLC holds a significant Indefinite Delivery Contract (IDC) with the Marine Corps Recruiting Command valued at $1,914,649,378.37, with a performance period extending through December 2034. This single-award IDC covers a broad spectrum of advertising and marketing services designed to support the Marine Corps' recruitment efforts, including digital marketing, social media campaigns, awareness media, lead generation strategies, and support materials.

Quick answers

Who was awarded contract 0001?

0001 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on February 3, 2014.

How much is contract 0001 worth?

The government has obligated $64,487,602 on 0001. Its current value, with exercised options, is $63,160,339.

Is contract 0001 an order under another contract?

Yes. 0001 is a delivery order under M0026414D0003, an indefinite delivery contract.

Was contract 0001 competed?

The extent of competition for 0001 was not competed. The government received 1 offer.

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