Definitive Contract M9549419C0020

Award Date 9/18/19
Potential Completion Date 12/19/24
Potential Value $669M
Federal Agency
Marine Corps
Ultimate Awardee
Not listed
Federal Contract Vehicle
Set-Aside Type
No Set-Aside Used
Extent Competed
Full and Open Competition
Major Defense Program
Not listed
Pricing Type
Firm Fixed Price
Place of Performance
Atlanta, GA 30326, USA
Solicitation Procedures
Negotiated Proposal / Quote
Number Of Offers Received
3
Legislative Mandate
Service Contract Inventory
National Interest Action
Not listed
Research Type
Not listed
Primary Consortia Member
Not listed

This is a definitive contract awarded by the United States Marine Corps to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, to provide advertising services support. The contract has a ceiling value of $669,143,216.52 and is a firm fixed-price arrangement. Wunderman Thompson is a foreign-owned, for-profit organization that holds a Multiple Award Schedule contract with the General Services Administration, allowing federal agencies to efficiently obtain specialized marketing, advertising, and communications services. The contract is not designated as a set-aside. The original contract opportunity was a pre-solicitation notice seeking to modernize the Marine Corps Recruiting Command's marketing approach to meet evolving recruitment challenges. Wunderman Thompson has also provided advertising and integrated marketing services as a subcontractor to Booz Allen Hamilton Inc.

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