The Department of Health and Human Services Food and Drug Administration (FDA) awarded a $709,028,936 definitive, firm fixed-price contract to True North Communications Inc., doing business as FCB New York Division and FCB NY. The contract supports the Center for Tobacco Product's National Education Campaign Program over a multi-year period through April 2023. This is an expansion of previous tobacco prevention education contracts between the FDA and FCB NY, including a $287 million delivery order and a $95.8 million order. FCB NY also holds an indefinite delivery contract with the FDA valued at up to $900 million to provide comprehensive campaign services for the Center for Tobacco Products' tobacco prevention education programs through 2026. There is no set-aside designation for this award.