Healthy Fluid Milk Incentive
Active
- Assistance listing
- 10.530
- Agency
-
Food and Nutrition Service
Department of Agriculture
- Grant awards
- Not on record
Program facts
- Treasury account
-
- 12-3505-0-1-605
- More information
Program details come from SAM.gov Assistance Listings. Updated .
About this program
The Department of Agriculture Food and Nutrition Service operates the Healthy Fluid Milk Incentive program (CFDA 10.530), a Cooperative Agreement vehicle funding point-of-sale incentive projects to increase fluid milk purchases among SNAP households, with the most recent opportunity due July 16, 2026.
The program funds the design and implementation of financial incentive mechanisms at authorized retail locations that encourage low-income SNAP participants to purchase qualifying fluid milk—defined as unflavored, unsweetened pasteurized cow's milk packaged in liquid form and fortified with vitamins A and D per FDA standards. Awarded funds must primarily finance those point-of-sale incentives; contingency reserves may be held for program operations. The program explicitly prohibits use of federal dollars to enroll individuals in SNAP, provide ineligible items, or conduct SNAP recruitment activities.
The program operates exclusively as Cooperative Agreements. Eligible applicants include state, local, territorial, and tribal governmental agencies as well as 501(c)(3) nonprofit organizations, provided nonprofits submit IRS determination letters. All applicants must retain records related to grant activities.
The source provides no historical grant awards, award frequency data, or funding concentration details. The most recent open opportunity, posted June 16, 2026, is USDA-FNS-SNAP-HFMI-2026, soliciting FY 2026 Cooperative Agreement applications with a July 16, 2026 deadline. The opportunity statement does not specify award amount, number of awards, or application eligibility constraints beyond applicant type. The program description indicates no specific dollar value or funding volume.
This is an active program with a currently open solicitation. Organizations with infrastructure to operate retail point-of-sale systems and relationships with SNAP retailers should assess fit. The tight ten-day application window (posted June 16 to due July 16) suggests compressed preparation time; prospective applicants should review the full NOFO immediately.
Objective and description
- Objective
Healthy Fluid Milk Incentives (HFMI) Cooperative Agreement Project for Fiscal Year (FY) 2025 to support project(s) to increase the purchase of fluid milk among low-income consumers participating in the Supplemental Nutrition Assistance Program (SNAP)
- Description
The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them with an incentive at the point of purchase at authorized retailer locations. "Qualifying fluid milk" includes all varieties of pasteurized cow's milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, state, and local standards for fluid milk.
Eligibility
- Applicant eligibility
Healthy Milk Incentive: Governmental entities (State, local, territory, or tribal agencies), All non-profit organizations must include their 501(c)(3) determination letter issued by the Internal Revenue Service (IRS).
- Beneficiary eligibility
Ultimately benefits SNAP participants.
- Uses of assistance
HMI: Funds provided under HFMI must primarily provide financial incentives at the point of sale to encourage SNAP recipients to purchase more fluid milk. Contingency Fund: Placed in reserve for use only in such amounts and at such times as may be necessary to carry out program operations.
- Use restrictions
HMI: Funds awarded under this grant may not be used for any purpose that limits the use of benefits provided under the Food and Nutrition Act of 2008. Similarly, funds awarded may not be used for the purpose of providing access to ineligible items under the Food and Nutrition Act of 2008. Examples include, but are not limited to, giveaways of alcohol, tobacco, firearms, and lottery tickets. Under no circumstances may HFMI awardees engage in any activities intended to persuade or recruit individuals to apply for SNAP benefits. The use of Federal to employ personnel tasked with enrolling individuals in SNAP is strictly prohibited.
How to apply
- Award procedure
HMI: Application procedures are listed in the NOFO.
- Time to approval or disapproval
Refer to the NOFO for more information
Grant opportunities
| Opportunity | Status | Posted | Applications due |
|---|---|---|---|
| FY2026 SNAP Healthy Fluid Milk Incentives - Cooperative Agreement | Closed |
Quick answers
What is Assistance Listing 10.530?
Assistance Listing 10.530 is Healthy Fluid Milk Incentive, a federal grant program run by Food and Nutrition Service (Department of Agriculture).
What is the CFDA number for Healthy Fluid Milk Incentive?
Its CFDA number is 10.530: Assistance Listing numbers were called CFDA numbers before 2018.
Are there open grant opportunities under 10.530?
No opportunity listed under 10.530 is open now. The latest, FY2026 SNAP Healthy Fluid Milk Incentives - Cooperative Agreement, was posted on June 16, 2026.
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