RFQ 25-0187453 Google Analytics 4 Renewal

The California Department of Technology (CDT) has issued Request for Quotation (RFQ) #25-0187453 for a Google Analytics 4 License/Subscription Renewal, seeking a software-as-a-service (SaaS) subscription covering 0-3,000,000,000 events per month. The procurement includes Tag Manager 360 and 8 hours of monthly product-level support, with a proposed contract term from November 1, 2025, through October 31, 2026. The RFQ specifies detailed requirements for the digital analytics platform, including comprehensive support response times ranging from 2 hours for critical issues to 2-10 business days for low-priority requests. Quotations are due by 5:00 PM Pacific Time on September 4, 2025, with the solicitation open from August 19, 2025. Vendors must provide a cost worksheet that includes pricing for the base license and tiered pricing for events beyond the initial 3 billion monthly threshold, covering ranges of 3-10 billion, 10-25 billion, and 25 billion+ events. The evaluation will likely consider pricing, technical capabilities, support responsiveness, and compliance with specified requirements.

The RFQ includes provisions for small business (SB) and disabled veteran business enterprise (DVBE) preferences, allowing bidders to claim incentives by meeting specific certification or subcontracting requirements. CDT will withhold $10,000 from the final payment pending submission of a complete DVBE subcontracting report, which indicates a strong commitment to supporting diverse businesses. The contract includes budget contingency clauses that permit cancellation or amendment if sufficient funds are not appropriated, providing financial flexibility for the state agency. While no incumbent vendor is explicitly mentioned, the procurement suggests an existing need for continued Google Analytics 4 services. The total contract value is not precisely specified, but the comprehensive event-based pricing structure and inclusion of Tag Manager 360 indicates a potentially significant investment in digital analytics infrastructure. Prospective vendors must carefully review the detailed requirements, support expectations, and preference program guidelines to prepare a competitive response.