Messaging and Media Support for the 2024 School Bond Education Committee

This state and local contracting opportunity is a Request for Proposals (RFP) issued by Orange County, North Carolina for messaging and media support services for the 2024 School Bond Education Committee. The consultant is expected to provide clear and accessible explanations of the bond proposal, its significance for both districts, and potential property tax implications using a combination of communication outlets including a dedicated website, social media, targeted email, traditional news outlets, in-person public events, paid media, and media outreach. The successful consultant will be required to attend a kickoff meeting, engage the Bond Education Committee in facilitated discussions, and meet with a project management team as often as needed to achieve the required project scope within the timeline. The project timeline includes a draft deliverables presentation to the Bond Education Committee in early September 2024 and execution of the messaging and media campaign from September through November 5, 2024. The RFP states that the maximum amount payable for the basic services is a not-to-exceed amount, and the consultant shall provide both a total cost to perform all the work and a cost breakdown for each work element or project phase. The County's evaluation criteria include consultant experience, technical approach, project organization, capability and capacity, and total cost.

The RFP outlines that the County has an established living wage policy and E-Verify requirements that the selected consultant must comply with. The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. The RFP also does not provide any information on incumbent vendors or current contractors, or any existing infrastructure or technology that requires integration. The RFP states the maximum amount payable for the basic services but does not provide a specific award value or budget range.