Foot Traffic Data & Analytics Software

Solicitation # 242571
Posted 4/9/25, 3:00 AM
No Updates
Due 5/14/25, 8:00 PM
Source
No public source available
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The City of Santa Clara's Department of Parks and Recreation is seeking a qualified contractor to provide foot traffic data and analytics software through Request for Quotes (RFQ #24-25-71). The procurement aims to acquire a sophisticated software solution capable of collecting and analyzing anonymized mobile location data for strategic planning and operational efficiency. The software must provide comprehensive capabilities including geofencing specific locations, generating dynamic reports for up to five system users, and offering insights such as visit trends, consumer demographics, and proximity data spanning a minimum four-year historical period. Proposers must have a minimum of five years' experience hosting and maintaining data collection and analytics software. The evaluation criteria will be weighted 40% for Technical Capability, 30% for Company Information/Experience/Qualifications, and 30% for Cost/Fee Proposal. Key dates include the RFQ release on April 9, 2025, a question and answer period ending April 25, 2025, and a quote submission deadline of May 14, 2025 at 2:00pm PST.

The RFQ does not explicitly mention set-aside designations or restrictions for specific types of enterprises. The contract is anticipated to be a one-year term with options to extend for up to four additional terms, potentially totaling five years. The City will require the selected vendor to provide a Certificate of Insurance within ten days of award notification, with specific insurance requirements including commercial general liability (minimum $1M per occurrence), business automobile liability, workers' compensation, and professional liability insurance. While no incumbent vendor is mentioned, the software must be capable of integrating with existing city infrastructure and comply with industry data security standards and privacy regulations. Although a specific budget range is not disclosed, the contract will include maximum compensation subject to budget appropriations, with the final award to be made on a "best value" basis. The software solution will support strategic objectives including master planning, service optimization, park rehabilitation, event advertising, and benchmarking for the Parks and Recreation Department.

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