FLCC Brand Discovery and Strategic Messaging Initiative

Ontario County (purchasing on behalf of Finger Lakes Community College) is requesting proposals for a brand discovery and strategic messaging initiative under RFP R26089, with sealed proposals due October 13, 2026 at 4:00 p.m. prevailing time.

The scope includes conducting brand discovery research, gathering audience insights and stakeholder feedback, and translating findings into a messaging framework to establish a research-based foundation for the College's brand and communications. This engagement is explicitly a precursor to a subsequent RFP focused on visual identity design, templates, documentation, and brand system implementation. The deliverable is a messaging framework that will guide the visual identity phase and result in a refreshed brand reflecting FLCC's strengths, opportunities, and evolving role in the communities it serves.

The source does not specify estimated contract value, contract term, or place of performance beyond Ontario County, New York. No incumbent contractor is identified; the County notes that no business enterprise has been awarded an identical or substantially similar contract in the past five years.

Electronic submission through the eProcurement Portal at https://procurement.opengov.com/portal/ontariocountyny is preferred, though sealed paper proposals may be submitted to the Ontario County Purchasing Director at 20 Ontario Street, Canandaigua, New York 14424. All written inquiries should be directed to Ontario County Purchasing at purchasing@ontariocountyny.gov. Both Finger Lakes Community College and the County of Ontario reserve the right to reject any or all proposals.