Experiential Marketing

The Virginia Lottery is requesting proposals for experiential marketing support services under RFP13357DH, with proposals due July 23, 2026 at 3:00 PM EST. SWaM (Small Women-Owned and Minority-Owned Business) certified participation is encouraged through subcontracting opportunities and weighted at 10 of 100 evaluation points; SWaM certified participation documentation is required.

The scope encompasses full-service experiential marketing support including strategic planning, creative development, event execution, social media live-event production, staffing, warehousing and transportation, and reporting. The Virginia Lottery anticipates executing approximately 200 live event days annually, ranging from 2 to 12 hours per event, across music festivals, food and craft beer events, college athletic venues, and community education-sponsored events throughout Virginia.

The contract term is four years with three optional one-year renewal periods. Estimated contract award date is October 15, 2026. Proposals are limited to 50 pages excluding cover pages, tables of contents, past performance case studies (maximum two pages each), and digital platform terms and conditions. Pricing must be submitted in a sealed section independent of the main proposal.

Evaluation criteria are weighted as follows: Company Background Information (20 points), Experiential Strategy & Annual Event Plan (30 points), Operational Methodology (30 points), SWaM participation (10 points), and Pricing (10 points). Proposals may be submitted electronically through eVA, by mail to the Virginia Lottery Purchasing Office at 600 East Main Street, Richmond, Virginia 23219, or by hand delivery to the Main Street Centre security station. Contact Davonia Holland, VCO Strategic Sourcing Specialist, at dholland@valottery.com or 804-971-2835 for additional information.