Enrollment Marketing Services
Closed State & local contract opportunity Posted
- Solicitation number
- 2139113
- State
- New York
- Responses due
Opportunity facts
- Jurisdiction
- Point of contact
-
- Gretchen Fronczak gretchen.fronczak@fredonia.edu (716) 673-3257
Updated .
About this opportunity
SUNY Fredonia is requesting proposals for comprehensive enrollment marketing and student recruitment services, with proposals due October 9, 2026 at 3:00 p.m. local time and questions due October 1, 2026 at 4:00 p.m. The procurement carries MWBE and SDVOB participation goals: MBE 15.90%, WBE 14.10%, and SDVOB 6.00%.
The scope encompasses student search, recruitment, application generation, enrollment yield strategy, and related consulting services. The vendor must hold Platinum Preferred Slate Partner status, demonstrate a minimum of five years in higher education enrollment services, provide data-informed audience segmentation and net-new prospect generation, deliver multi-channel communication capabilities, and furnish enrollment strategy consulting with measurement and attribution reporting. Integration with SUNY Fredonia's existing Technolutions Slate CRM platform is required, and the vendor will collaborate with a separately contracted digital marketing partner. Deliverables include data ownership compliance and information security measures aligned with institutional requirements.
The estimated annual contract value is up to $350,000, excluding separately procured digital advertising and paid media. The contract term is one year with options to renew for two additional one-year terms, with a start date of January 2027. Professional liability insurance of $1 million and general liability coverage of $1 million per claim and $2 million in aggregate are mandatory.
Vendors must submit three hard copies and one flash drive, along with multiple certification forms addressing NYS Finance Law Section 139-j and -k (Procurement Lobbying Act), non-discrimination, sexual harassment prevention, gender-based violence policies, and diversity compliance. Presentations or demonstrations are anticipated for late October 2026, with award notification expected in November 2026. Contact for questions: Gretchen Fronczak, Director of Procurement & University Services, 716-673-3257 or uniserv@fredonia.edu.
Opportunity text
The State University of New York at Fredonia ("SUNY Fredonia") is soliciting proposals for comprehensive student search, recruitment, and enrollment services designed to expand the University's prospective student pipeline, increase qualified inquiries and applications, and improve enrollment yield. All Questions and Requests for Clarifications should be sent to uniserv@fredonia.edu and are due by 10/01/2026 @ 4:00PM. Responses will be provided by COB on 10/05/2026. SUNY Fredonia will receive proposals until 3:00 PM local time on October 9, 2026.Proposal should be mailed to: SUNY Fredonia, Office of University Services, 280 Central Avenue, Fredonia, NY 14063. This procurement is subject to NYS Finance Law ("SFL") §§139 -j & -k, also known as theProcurement Lobbying Act; therefore, vendors are cautioned that the only permissible contact for this procurement is the individual(s) listed in this advertisement. The restricted period for this procurement is defined as the earliest notice of intent to solicit offers through final award and approval of the Contract. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.90% WBE Goal: 14.10%
Files
| File | Type | Posted |
|---|---|---|
| SUNY RFP # PROC2026-02 Enrollment Marketing Services.pdf |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Similar opportunities
- Ask GovTribe AI about this opportunity