End Family Fire-Public Awareness Campaign

The New York State Office of Gun Violence Prevention is procuring services from The Brady Center to Prevent Gun Violence to bring the End Family Fire public awareness campaign on secure gun storage to New York State, with proposals due September 18, 2026. This is a sole-source procurement — The Brady Center is explicitly identified as the service provider.

The scope is a statewide public awareness campaign focused on secure firearm storage. End Family Fire aims to increase awareness of dangers posed by unsecured firearms in the home and to encourage gun owners to adopt improved storage behaviors. The campaign addresses prevention of suicide, homicide, and unintentional shootings and is designed to speak directly to gun owners in a non-judgmental manner, emphasizing secure storage practices rather than questioning gun ownership itself. The Brady Center represents the only public education campaign of End Family Fire's scale and focus in the United States.

The procurement is mandated by Legislation A814/S746, which required New York State to launch a public awareness campaign on secure firearm storage by July 2025. No estimated contract value, contract term, or detailed performance timeline is specified in the notice.