Digital Marketing Services - Public Relations

The state of Washington, through South Puget Sound Community College (SPSCC), is seeking proposals from experienced digital marketing firms to provide comprehensive digital marketing services. The services include building, managing, and reporting on digital marketing campaigns, conducting keyword research, providing digital recommendations, writing ad copy, building ads across digital and social platforms, monitoring campaigns, delivering monthly reports and metrics, and leveraging the contractor's scale and buying power. The total budget for the digital ad campaigns is $175,000, with an additional $25,000 administrative fee cap. Respondents must have a minimum of 5 years of digital media and marketing experience, demonstrated successful digital marketing experience, and the ability to provide feedback and reporting within specified timeframes. The contract will be awarded to the highest scoring responsive proposal based on qualifications (60%) and price (40%), with an estimated contract start date of June 1, 2024 and a term through June 30, 2025.

The RFP does not mention any set-aside designations or restrictions on the types of organizations that can respond. The current contractor, Chair 10 Marketing, may be participating in the RFP process, but this is not explicitly stated. The RFP does not provide any information on existing infrastructure or technology that requires integration.