Digital content creation

Stephen F. Austin State University, a member of the University of Texas System, is seeking a digital content producer for its Athletic Department through a Request for Proposal (RFP) issued on February 19, 2025. The procurement involves comprehensive digital content creation across multiple sports programs, including football, basketball, baseball, and other athletic departments. Deliverables will include designing and implementing a creative campaign with an estimated 1,572 total project hours, with significant allocations to general athletics (350 hours), athletics animations (185 hours), and football (115 hours). The RFP requires vendors to submit proposals with hourly rates and estimated hours per sport, with evaluation criteria weighted as follows: Financial Proposal (35%), Qualifications and Experience (45%), Past Relationship with University (10%), and References (10%). Key procurement dates include a question submission deadline of February 25, 2025, proposal due date of March 17, 2025 at 5:00 PM, proposal evaluation beginning March 18, 2025, and award notification planned for March 2025. The contract term is anticipated to start in August 2025 for one year, with options for three additional one-year renewals.

The procurement includes a Historically Underutilized Business (HUB) subcontracting goal of 26%, indicating a preference for diverse vendor participation. The university reserves the right to add additional services at mutually agreed upon rates after the initial contract award. While no specific incumbent vendors are mentioned, the RFP suggests a competitive bidding process open to digital content producers with experience in athletic marketing and graphic design. Vendors will need to demonstrate capabilities in creating multimedia content across various sports platforms, with an emphasis on creative campaign development and animation. Although a specific budget range is not explicitly stated, the 1,572 estimated hours and hourly rate structure suggest a potentially significant contract value. The procurement appears designed to support the university's athletic marketing efforts through high-quality, sport-specific digital content creation that enhances team and program visibility.