FY 2025 snap healthy fluid milk incentive
Closed Posted
- Opportunity number
- USDA-FNS-SNAP-HFMI-2025
- Agency
-
Food and Nutrition Service
Department of Agriculture
- Applications due
- Award size
- Up to $3,000,000
Opportunity facts
- Assistance listings
- Funding instrument
- Cooperative Agreement
- Category
-
- Food and Nutrition
- Eligible applicants
-
- Other
Opportunity details come from Grants.gov. Updated .
About this opportunity
The United States Department of Agriculture's Food and Nutrition Service (FNS) is seeking cooperative agreement applications for the FY 2025 SNAP Healthy Fluid Milk Incentive (HFMI) project. The primary objective is to develop and test methods for increasing fluid milk purchases among SNAP households by providing point-of-purchase incentives for qualifying fluid milk, which must be pasteurized, unflavored cow's milk consistent with dietary recommendations. Eligible applicants include governmental entities and nonprofit organizations, who must propose one of two incentive models: an automatic point-of-purchase discount or an Electronic Benefit Transfer (EBT) integration approach. Evaluation criteria will include project design, partnership commitments, targeting of high food insecurity areas, and potential collaboration with dairy farmers or farmers' markets. The application deadline is August 6, 2025, with submissions to be made through Grants.gov.
The total funding available is $3,000,000, with an anticipated single cooperative agreement ranging from $1.00 to the full funding amount. The performance period will span from September 2025 to March 2028, requiring recipients to dedicate at least 50-65% of funds directly to milk purchase incentives. Projects must include nutrition education components and partner with SNAP-authorized retailers, with bonus points awarded for initiatives targeting tribal nations, rural communities, or persistent poverty counties. The anticipated award date is September 2025, with implementation focused on nationwide SNAP households, potentially impacting the program's approximately 42 million current beneficiaries.
Synopsis
The United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) certifies low-income Americans to participate in the program and authorizes and monitors retailers to accept SNAP benefits for eligible food products. Currently, around 42 million low-income Americans receive SNAP benefits, and more than 250,000 retailers are authorized to accept SNAP benefits.
Section 4208 of the Agricultural Improvement Act of 2018 (P.L. 115-334), as amended, authorizes USDA, on a competitive basis, to enter cooperative agreements with governmental entities or nonprofit organizations to carry out Healthy Fluid Milk Incentives (HFMI) projects. The Full-Year Continuing Appropriations and Extensions Act, 2025, (P.L. 119-4) provides $3,000,000 for HFMI for fiscal year (FY) 2025.
The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them with an incentive at the point of purchase at authorized retailer locations. "Qualifying fluid milk" includes all varieties of pasteurized cow's milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, State, and local standards for fluid milk. Additionally, through this project, FNS hopes to identify and further strengthen strategies to encourage healthy choices, healthy outcomes, and healthy families.
Files
| File | Type | Posted |
|---|---|---|
| FY25 SNAP Healty Fluid Milk Incentive RFA.docx | DOCX document | |
| FY25 SNAP Healty Fluid Milk Incentive RFA.pdf |
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