Professional Services: Social Media Plan/Strategy

The Contractor shall provide labor and support to the communications function of the COPS Office to include developing a social media assessment report, and recommend an agency wide strategy, policies and procedures for the Office to implement.

The purpose of this task is the establishment of a comprehensive social media plan that is aligned to the COPS Office strategic plan.

I. Developing an Assessment Report/Strategy Draft
• Review existing DOJ rules/policies to establish benchmark for social media recommendations
• Conduct interviews with key stake holders within COPS Office to determine communication strategy goals
• Compile findings to construct a social media plan/strategy
II. Create Final Social Media Strategy
• Review feedback and make edits/changes accordingly
• Provide a strategy for monitoring and evaluation of the COPPS (Citizens, Objectives, Plan, Policy, Schedule)program method
• Design overall branding strategy
• Develop presentation to Executive Staff of agency
• Develop/Conduct training as needed for COPS Office communication staff

Deliverables

The deliverables produced by the Contractor shall include the following:
• Draft assessment report, strategy statement and phased roadmap (week 4)
• Develop final social media strategy and implementation plan (week 8)
• Create branding strategy for COPS Office social media (week 8)
• Presentation to Executive Staff (week 12)

All deliverables are to be provided in Word, .pdf and PowerPoint formats.