DDSP Billboard Advertisement

The Defense Logistics Agency Distribution (DLA Distribution) is seeking digital billboard advertising services for its solicitation SP3300-25-Q-0070. The agency requires three fixed digital billboard advertisements located in central Pennsylvania, with a minimum size of 14' x 48' and visibility from specific highway corridors including I-83 East Shore, I-83/581 near New Cumberland/Lemoyne, PA Route 15, and PA Route 11 in Hampden Township. The contract will be awarded under the Advertising Agencies NAICS category (541810) through a full and open competition, with quotes to be submitted electronically to Samuel.tustin@dla.mil. Evaluation will be conducted on a lowest price technically acceptable basis, with a focus on meeting the specified technical requirements. The solicitation closes on January 23, 2025, at 1:00 PM EDT, with the potential contract period running from January 31, 2025, to February 28, 2025.

The solicitation does not include any specific set-aside designations, making it open to all qualified vendors. The billboards must be positioned in strategic locations around the Harrisburg metropolitan area, as detailed in the attached location map, to maximize visibility and reach. The contract will be awarded as a firm-fixed-price agreement, with the size standard for the NAICS category set at $25.5 Million. The total requirement is for three digital billboard placements, each to be displayed for a minimum of four weeks during the specified period. The place of performance is centered in New Cumberland, Pennsylvania (ZIP code 17070), with specific billboard locations spanning the greater Harrisburg region. The contracting officer for this solicitation is Christopher Robinson, and interested vendors should carefully review the detailed requirements in the solicitation document before submitting their quotes.