Advertising on RTD

Added: Jul 27, 2016 10:17 am Mini Justification and Approval Document
FOR OTHER THAN FULL AND OPEN COMPETITION
Of requirements valued less than $150,000

1. Contracting Activity: USPFO-CO, 660 S. Aspen St, Bldg 1005, Buckley Air Force Base, Aurora, CO
80011

2. Nature and/or description of the action being approved:

Contract advertising agreement between the Colorado Army National Guard and Lamar Advertising.

3. Description of the supplies or services required to meet the agency's need to include estimated
value:

Approval is being requested for a new contract using FY 16 Advertising funds (434G30VAMP).
The Colorado Army National Guard will be purchasing signage with Lamar Advertising Group. The
advertisements will consist of: (1) Six CONG Ads, which will rap 75% of six double RTD light rail
cars that travel the Denver metro area for a period of one year. (2) 46 Interior light rail car
advertisements which will include a lead generating "call to action". (3) 50 KING Ads, which will
consist of a 30" x 144" advertisement on 58 RTD Buses. (4) 14' X 48' space available at no charge
bulletins. Costs of bulletins will be production costs of $900 only. ck.

4. Authority Cited: (Identify the statutory authority, FAR title and FAR citation permitting other
than
full and open competition)

The statutory authority permitting Other than Full and Open Competition is 10 U.S.C. 2304(c)
(2) as implemented by FAR 6.302-1 - Only one responsible source and No other Supplies or services
will Satisfy Agency Requirements.

5. Reason Authority Cited: (State explanation describing circumstances preventing full and open
competition and describe what harm will come to the Government if this action is not taken)

Lamar Advertising is the sole vendor for RTD advertisement. No other company in Denver has rights to sell advertising on their equipment. Lamar Advertising is the largest out of home marketing vehicle the COARNG has. If this contract is not awarded, branding of the COARNG in the Denver Metro Area will be nonexistent.

6. Actions to Increase Competition: (Provide a description of the efforts made to ensure that
offers are solicited to as many sources as practicable, including whether a notice was or will be
publicized as required by FAR subpart 5.2 and, if not, which exception under 5.202 applies)

If market research discovers other responsible vendors to provide advertising services on RTD vehicles and property these vendors will be contacted in future solicitations.

Prior award W912-15-P-0059 was awarded on 16 Jul 2015 for $140,000.00 to Lamar Media Corporation

7. Market Research: (Describe the extent of the market research conducted to identify all qualified
sources and the results thereof or a statement of the reason market research was not conducted.
"Market Research" means collecting and analyzing information about capabilities within the market
to satisfy agency needs)

In order to determine comparable pricing, Lamar Advertising showed us the Fair and Marketable Value
to which they would sell this product to other vendors. The COARNG is receiving $873,920 worth of
out of home advertising for the Price of
$135,000. Please see Lamar quote attached to this Sole Source.

8. Other Interested Sources: (Provide a listing of the sources, if any, that expressed, in writing,
an interest in the acquisition)

N/A

9. Subsequent Acquisitions: (Provide a statement of the actions, if any, the agency may take to
remove or overcome any barriers to competition before any subsequent acquisition for the supplies
or services are required)

N/A

10. Procurement History:

Previous Contract or Purchase Order Number: W912LC- 15 - P_- 0059_ Previously
Competed? Y / N
Previous authority for less than Full and Open Competition: FAR_6.302-1 Only one responsible
source and No other Supplies or services will Satisfy Agency Requirements.

10. Fair and Reasonable Price Determination: IAW with FAR 13.106-3(a)(2), I have determined
that the anticipated cost to the Government is fair and reasonable based upon one or more of the
following: (Contracting Officer check as appropriate)

__ (i) Market research;
_X (ii) Comparison of the (anticipated) price with prices found reasonable on previous
purchases;
__ (iii) Current price lists, catalogs, or advertisements. However, inclusion of a price in a
price list, catalog, or advertisement does not, in and of itself, establish fairness and
reasonableness of the price;
_X (iv) A comparison with similar items in a related industry;
__ (v) The contracting officer's personal knowledge of the item being requested;
__ (vi) Any other reasonable basis.

11. Certification: I certify that the information included in this mini-J&A is accurate and
complete to the best of my knowledge and belief:

 //S// (Signature on file)

Michael Furtney
USPFO-CO,
Contract Specialist

 //S// (Signature on file)

MSgt Lia Arthofer, Base Contracting Officer Colorado Air National Guard
18860 E. Breckenridge Ave., Stop 78
DSN 847-9949 COMM (720) 847-9949
Fax DSN 847-9136 Fax COMM: (720) 847-9949
Contracting Officer

Approval:

 //S// (Signature on File)

SMSgt Lia Arthofer, Base Contracting Officer Colorado Air National Guard
18860 E. Breckenridge Ave., Stop 78
DSN 847-9949 COMM (720) 847-9949
Fax DSN 847-9136 Fax COMM: (720) 847-9949
Contracting Officer