DRAFT_Solicitation_for_FY17_IDIQ.pdf

CODE

(Hour)

PAGE(S)

until local time

X

A X B X C

D

EX

X G F

85 - 95 X H 96 - 104

RATING PAGE OF PAGES

7. ISSUED BY

(Date)

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

Previous Edition is Unusable 33-134 STANDARD FORM 33 (REV. 9-97)

Prescribed by GSA FAR (48 CFR) 53.214(c)

1 104

(If other than Item 7)

15A. NAME 16. NAME AND TITLE OF PERSON AUTHORIZED TO

AND

ADDRESS

SIGN OFFER (Type or print)

OF

OFFEROR

AMENDMENT NO. DATE

15B. TELEPHONE NO (Include area code) 17. SIGNATURE15C. CHECK IF REMITTANCE ADDRESS

IS DIFFERENT FROM ABOVE - ENTER

SUCH ADDRESS IN SCHEDULE.

18. OFFER DATE

1. THIS CONTRACT IS A RATED ORDER

UNDER DPAS (15 CFR 700)

2. CONTRACT NO.

W9133L 8. ADDRESS OFFER TO

See Item 7

9. Sealed offers in original and copies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, or if handcarried, in the depository located in

CAUTION - LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All offers are subject to all terms and conditions contained in this solicitation.

10. FOR INFORMATION

CALL:

A. NAME (NO COLLECT CALLS)

11. TABLE OF CONTENTS

SOLICITATION/ CONTRACT FORM

SUPPLIES OR SERVICES AND PRICES/ COSTS

1 - 3 4 - 12

X I CONTRACT CLAUSES

DESCRIPTION/ SPECS./ WORK STATEMENT X

PACKAGING AND MARKING

13 - 42 J LIST OF ATTACHMENTS

INSPECTION AND ACCEPTANCE

DELIVERIES OR PERFORMANCE

44 - 45

K

REPRESENTATIONS, CERTIFICATIONS AND

OTHER STATEMENTS OF OFFERORS

CONTRACT ADMINISTRATION DATA 46 - 51 X

SPECIAL CONTRACT REQUIREMENTS

OFFER (Must be fully completed by offeror) 52 - 55 X M

L INSTRS., CONDS., AND NOTICES TO OFFERORS

EVALUATION FACTORS FOR AWARD

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

is inserted by the offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the designated point(s), within the time specified in the schedule.

13. DISCOUNT FOR PROMPT PAYMENT

(See Section I, Clause No. 52.232-8)

14. ACKNOWLEDGMENT OF AMENDMENTS

(The offeror acknowledges receipt of amendments

AMENDMENT NO. DATE

to the SOLICITATION for offerors and related documents numbered and dated):

FACILITY

12. In compliance with the above, the undersigned agrees, if this offer is accepted within calendar days (60 calendar days unless a different period

SOLICITATION, OFFER AND AWARD

X

(X) SEC. DESCRIPTION (X) SEC. DESCRIPTION PAGE(S)

PART I - THE SCHEDULE

26. NAME OF CONTRACTING OFFICER (Type or print) 27. UNITED STATES OF AMERICA 28. AWARD DATE

EMAIL:TEL: (Signature of Contracting Officer)

CODE CODE

B. TELEPHONE (Include area code) C. E-MAIL ADDRESS

AWARD (To be completed by Government)

19. ACCEPTED AS TO ITEMS NUMBERED 20. AMOUNT 21. ACCOUNTING AND APPROPRIATION

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION:

10 U.S.C. 2304(c)( ) 41 U.S.C. 253(c)( ) (4 copies unless otherwise specified)

23. SUBMIT INVOICES TO ADDRESS SHOWN IN ITEM

24. ADMINISTERED BY (If other than Item 7) CODE 25. PAYMENT WILL BE MADE BY CODE

PART IV - REPRESENTATIONS AND INSTRUCTIONS

PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACHMENTS

56 - 83

PART II - CONTRACT CLAUSES

NGB-AQ - W9133L

111 SOUTH GEORGE MASON DR

BLDG. 2, 4TH FLOOR

ARLINGTON VA 22204-1373 703 604-4186

703-607-1742FAX:

TEL:

FAX:

TEL:

NOTE: In sealed bid solicitations "offer" and "offeror" mean "bid" and "bidder".

SOLICITATION

6. REQUISITION/PURCHASE NO.5. DATE ISSUED

13 Jan 2017

4. TYPE OF SOLICITATION

SEALED BID (IFB)

NEGOTIATED (RFP)

[ X ]

3. SOLICITATION NO.

W9133L-17-R-0028

Section A - Solicitation/Contract Form

SECTION A

A.1 Government’s Contract Administration:

The basic contract will be administered by the office indicated in SF 26, Block 5. Individual orders will be administered as designated in the order.

NGB-AQ Contracting Office:

Contracting Officer: COL Patrick Staresina E-mail address: patrick.r.staresina.mil@mail.mil Telephone number: 703-604-4186

Contract Specialist: Neal Dedicatoria E-mail address: neal.h.dedicatoria2.civ@mail.mil Telephone number: 703-607-2172

NGB-HRR Program Office.

Contracting Officer’s Representative:

E-mail address:

Telephone number:

A.2 Contractor’s Contract Administration:

Contractor’s Administration Office:

Address: _________________________________ (if different than SF 26, Block 7)

Point of contact: _________________________________ Telephone number: _________________________________ E-mail address: _________________________________

Authorized Contractor (Contractual Binding/Negotiation Authority)

Name and Title: _________________________________ Negotiations Executive _________________________________ Telephone number: _________________________________ E-mail address: _________________________________

A.3 Submit Invoices (SF 26, Block 10):

The address for invoice submission shall be identified on each individual order. Invoice submission shall be in accordance with the respective “Invoice” clause as identified in the individual order.

A.4 Payment Office (SF 26, Block 12):

The payment office shall be identified on each individual order. The procedures for payment shall be in accordance with the respective “Payment” clause, as identified in the individual order.

Section B - Supplies or Services and Prices

ITEM NO SUPPLIES/SERVICES MAX

QUANTITY

UNIT UNIT PRICE MAX AMOUNT

0001 UNDEFINED Lot State Media/Marketing Plan Services

FFP

The contractor shall provide all personnel, equipment, tools, materials, supervision, transportation and quality control necessary to support the State Media program, except as specified in Paragraph 3.0 as Government Furnished of the PWS, to perform the services defined in the PWS. Contractor may, on a monthly basis, invoice the lesser of 1/12 the total CLIN price or this amount minus the value of any non-conforming services. Specifically, the contractor shall not invoice for the value of any on-site services not performed due to uncompensated employee absences such as leave without pay, extended military leave, and position vacancies. The SMSP contractor shall provide Marketing and Media Services related to full advertising lifecycle to assist in the creation and execution of ARNG-Approved State Marketing Plans (Marketing Plans) and ARNG-Approved State Media Plans (Media Plans).

FOB: Destination

MAX

NET AMT

UNIT UNIT PRICE MAX AMOUNT

0002 UNDEFINED Lot Media Buys

FFP

The contractor shall provide all personnel, equipment, tools, materials, supervision, transportation and quality control necessary to support the State Media program, except as specified in Paragraph 3.0 as Government Furnished of the PWS, to perform the services defined in the PWS. Contractor may, on a monthly basis, invoice the lesser of 1/12 the total CLIN price or this amount minus the value of any non-conforming services. Specifically, the contractor shall not invoice for the value of any on-site services not performed due to uncompensated employee absences such as leave without pay, extended military leave, and position vacancies. The SMSP contractor shall provide Marketing and Media Services related to full advertising lifecycle to assist in the creation and execution of ARNG-Approved State Marketing Plans (Marketing Plans) and

UNIT UNIT PRICE MAX AMOUNT

0003 UNDEFINED Job Travel

COST

Travel requires prior approval of Contracting Officer Representative and is subject to the Joint Travel Regulations.

MAX COST

UNIT UNIT PRICE MAX AMOUNT

0004 UNDEFINED Lot

CMRA

FFP

The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk at http://www.ecmra.mil.

UNIT UNIT PRICE MAX AMOUNT

1001 UNDEFINED Lot OPTION State Media/Marketing Plan Services

FFP

The contractor shall provide all personnel, equipment, tools, materials, supervision, transportation and quality control necessary to support the State Media program, except as specified in Paragraph 3.0 as Government Furnished of the PWS, to perform the services defined in the PWS. Contractor may, on a monthly basis, invoice the lesser of 1/12 the total CLIN price or this amount minus the value of any non-conforming services. Specifically, the contractor shall not invoice for the value of any on-site services not performed due to uncompensated employee absences such as leave without pay, extended military leave, and position vacancies. The SMSP contractor shall provide Marketing and Media Services related to full advertising lifecycle to assist in the creation and execution of ARNG-Approved State Marketing Plans (Marketing Plans) and

UNIT UNIT PRICE MAX AMOUNT

1002 UNDEFINED Lot OPTION Media Buys

FFP

The contractor shall provide all personnel, equipment, tools, materials, supervision, transportation and quality control necessary to support the State Media program, except as specified in Paragraph 3.0 as Government Furnished of the PWS, to perform the services defined in the PWS. Contractor may, on a monthly basis, invoice the lesser of 1/12 the total CLIN price or this amount minus the value of any non-conforming services. Specifically, the contractor shall not invoice for the value of any on-site services not performed due to uncompensated employee absences such as leave without pay, extended military leave, and position vacancies. The SMSP contractor shall provide Marketing and Media Services related to full advertising lifecycle to assist in the creation and execution of ARNG-Approved State Marketing Plans (Marketing Plans) and

UNIT UNIT PRICE MAX AMOUNT

1003 UNDEFINED Job OPTION Travel

COST

Travel requires prior approval of Contracting Officer Representative and is

UNIT UNIT PRICE MAX AMOUNT

1004 UNDEFINED Lot

OPTION CMRA

FFP

The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk at

UNIT UNIT PRICE MAX AMOUNT

2001 UNDEFINED Lot OPTION State Media/Marketing Plan Services

FFP

The contractor shall provide all personnel, equipment, tools, materials, supervision, transportation and quality control necessary to support the State Media program, except as specified in Paragraph 3.0 as Government Furnished of the PWS, to perform the services defined in the PWS. Contractor may, on a monthly basis, invoice the lesser of 1/12 the total CLIN price or this amount minus the value of any non-conforming services. Specifically, the contractor shall not invoice for the value of any on-site services not performed due to uncompensated employee absences such as leave without pay, extended military leave, and position vacancies. The SMSP contractor shall provide Marketing and Media Services related to full advertising lifecycle to assist in the creation and execution of ARNG-Approved State Marketing Plans (Marketing Plans) and

UNIT UNIT PRICE MAX AMOUNT

2002 UNDEFINED Lot OPTION Media Buys

FFP

The contractor shall provide all personnel, equipment, tools, materials, supervision, transportation and quality control necessary to support the State Media program, except as specified in Paragraph 3.0 as Government Furnished of the PWS, to perform the services defined in the PWS. Contractor may, on a monthly basis, invoice the lesser of 1/12 the total CLIN price or this amount minus the value of any non-conforming services. Specifically, the contractor shall not invoice for the value of any on-site services not performed due to uncompensated employee absences such as leave without pay, extended military leave, and position vacancies. The SMSP contractor shall provide Marketing and Media Services related to full advertising lifecycle to assist in the creation and execution of ARNG-Approved State Marketing Plans (Marketing Plans) and

UNIT UNIT PRICE MAX AMOUNT

2003 UNDEFINED Job OPTION Travel

COST

Travel requires prior approval of Contracting Officer Representative and is

UNIT UNIT PRICE MAX AMOUNT

2004 UNDEFINED Lot

OPTION CMRA

FFP

The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year.Contractors may direct questions to the help desk at

SECTION B

SECTION B

B.1 Scope The contractor shall perform State Media Support Program (SMSP) services in accordance with the scope as described in Section C, Performance Work Statement and provide all of the requirements in Section B of the Schedule over the life of the contract. The contract has a base period of one (1) year and two (2) one-year option periods.

B.2 Minimum & Maximum Amounts, Indefinite-Delivery, Indefinite Quantity (ID/IQ)

The total amount of all orders placed against all contracts, awarded from this solicitation, shall not exceed $3000.00 over the three (3) year period of performance and two (2) one-year option periods. The guaranteed minimum amount is $150,000 for the contractor. The minimum applies for the entire base period. Individual Task Orders (TO) will be awarded in accordance with Section G, Ordering. The contract maximum represents the total requirement for the life of the contract.

B.3 Pricing of Labor Rate Table for Task Orders

(a) All task orders awarded pursuant to this contract will be awarded on a FFP basis and will be priced in accordance with the pricing set forth in the Price Proposal Matrix, Section J, Attachment 3. The Price Proposal Matrix reflects the Government agreed upon and Contractor Proposed labor categories. The labor rates in the labor rate matrix reflect the fully-burdened composite rates for each labor category and will apply to all direct labor hours. The composite rates include separate rates for work performed at the contractor site for each labor category.

B.4 Service Contract Act

This contract has been determined to be exempt from the requirements of the Service Contract Act.

CONTRACT MINIMUM/MAXIMUM QUANTITY AND CONTRACT VALUE

The minimum quantity and contract value for all orders issued against this contract shall not be less than the minimum quantity and contract value stated in the following table. The maximum quantity and contract value for all orders issued against this contract shall not exceed the maximum quantity and contract value stated in the following table.

MINIMUM

QUANTITY

MINIMUM

AMOUNT

MAXIMUM

QUANTITY

MAXIMUM

AMOUNT

3,000.00 $3,000.00 20,000,000.00 $60,000,000.00

DELIVERY/TASK ORDER MINIMUM/MAXIMUM QUANTITY AND ORDER VALUE

The minimum quantity and order value for each Delivery/Task Order issued shall not be less than the minimum quantity and order value stated in the following table. The maximum quantity and order value for each Delivery/Task Order issued shall not exceed the maximum quantity and order value stated in the following table.

MINIMUM

QUANTITY

MINIMUM

AMOUNT

MAXIMUM

QUANTITY

MAXIMUM

3,000.00 $3,000.00 20,000,000.00 $20,000,000.00

CLIN DELIVERY/TASK ORDER MINIMUM/MAXIMUM QUANTITY AND CLIN ORDER VALUE

The minimum quantity and order value for the given Delivery/Task Order issued for this CLIN shall not be less than the minimum quantity and order value stated in the following table. The maximum quantity and order value for the given Delivery/Task Order issued for this CLIN shall not exceed the maximum quantity and order value stated in the following table.

CLIN

MINIMUM

QUANTITY

MINIMUM

AMOUNT

MAXIMUM

QUANTITY

MAXIMUM

Section C - Descriptions and Specifications

PWS

State Media Services Program (SMSP) Performance Work Statement (PWS)

General:

1.1 The State Media Services Program (SMSP) provides States and U.S. Territories Army National Guard Recruiting and Retention Commands (RRCs), and military and civilian marketing personnel access to professional media buying and placement services. The SMSP contains f ou r main elements: (1) Marketing and Media Planning Services; (2) Media Buying Services; (3) Market Research/analysis and training; (4) MOS Job posting program.

Upon award of the relevant task order, the media planning services will begin. The Contractor will receive a Media Buy Plan spreadsheet with the Media requested from the 54 S&T from the Government. The Media Plan is a Government document detailing what media each State/Territory will request to be executed as their media buys. In accordance with this contract, there will be (2) Two Media Buy’s. These (2) Media Buy’s will detail each State/Territory media items that the contractor will be responsible for purchasing; this will be executed using each respective State’s “opt-in” funding.

SMSP is an opt-in program available to the 54 States’ and Territories’ Army National Guard, which allows state marketing personnel and RRCs access to local advertising placement and creative resources to support advertising and marketing programs. These services allow the marketing Non- Commissioned Officers (MNCO) to better administer their media budgets, reduce internal paperwork associated with procurement, and add l o c a l flavor to national advertising themes, messages, and approved branding.

The Contractor will submit all finalized State Media Plans to the Contracting Officer (KO) and the Contracting Officer’s Representative (COR). The 1st Media Buy will be executed upon Base Award.

The (2nd) Media Buy will then be executed via a bilateral task order. The Contractor is required to produce a State Media Buy Plan that supports the approved State Marketing Plan within 30 calendar days of State Media Plan submission. Prior to media placement, the Contractor shall provide a consolidated list of all finalized State Media Buy’s. The contractor and the KO shall negotiate a contract vehicle that will definitize and provide f u n d ing for the media buys. The execution of State Media Buy Plans requires the skills to process a high volume of directed media placement requests across a wide range of advertising channels, plus ad production and trafficking services.

This PWS covers broad requirements for contractor activities and services that include, but are not l im i ted to the planning, purchasing and placement of local advertising as dictated by individual State and U.S. Territory marketing personnel.

1.2 Scope:

The contractor shall provide all personnel, equipment, tools, materials, supervision and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to p e r f o r m SMSP as defined in this PWS.

1.3 Background:

This SMSP Performance Work Statement (PWS) covers broad requirements for contractor-provided products and services to create, plan, produce, and place advertising in a variety of media including (but not limited to), classified, out-of-home, events/venue based, theater, online/search, social media and wireless advertising for participating States. The ARNG- HRR Marketing branch oversees and manages the program at the national level.

The SMSP contractor will utilize existing and new Army National Guard-approved creative materials as a basis for development of customized/localized media-type-specific creative materials for p lacemen t in the individual States and U.S. Territories. States maintain control over their media decisions and the contracted agency tailors their program to the State’s needs.

No other government agency has this requirement to the state level, making the task more complex than a larger, centralized national advertising contract.

1.4 Period of Performance (PoP):

The Period of Performance shall be a 12 Month Base with Two (12 Month) Option Years.

1.5 General Information:

Quality

1.5.1 This section describes the Quality Control components for this effort. The following sub-sections provide details of various considerations on this effort.

1.5.2 Quality Assurance (QA): The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (i.e., defect rate(s)).

1.5.3 Quality Assurance Surveillance Plan (QASP)

The Government shall monitor the Contractor’s performance under this IDIQ in accordance with the Governments QASP.

After Government acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO) acceptance in writing of any proposed changes to its QCP

1.5.4 Recognized Holidays:

1.5.4.1 New Year’s Day: January 1st

1.5.4.2 Martin Luther King, Jr.’s Birthday

1.5.4.3 Presidents’ Day

1.5.4.4 Memorial Day

1.5.4.5 Independence Day: July 4th

1.5.4.6 Labor Day

1.5.4.7 Columbus Day

1.5.4.8 Veterans’ Day: November 11th

1.5.4.9 Thanksgiving Day

1.5.4.10 Christmas Day

1.5.4 Place and Performance of Services:

The Contractor shall have a point of contact (POC) available and necessary personnel to work the tasks below between the hours of 9:00 AM to 5:00 PM EST, except on US holidays or when the Government facility/installation is closed due to local or national emergencies, administrative closings, or similar Government- directed f a c i l i t y /installation closings. Contractor’s place of performance shall be at the Contractor’s facility. However, the Contractor is allowed to have in-person meetings with Government personnel , and at a location other than the Contractor’s facility, if they determine the meetings are needed to ensure the below tasks are met. The Government will email the Government personnel roster upon award. The Contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS when the Government facility/installation is not closed for the above reasons. The Contractor shall designate their employees who are “Key Personnel,” which may not change after award without Contracting Officer notification and approval. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the work force are essential.

1.5.5 Security Requirements:

The contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained f r o m the COR. The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. The contractor shall ensure compliance with all personal identity verification requirements as directed by DOD, HQDA a n d /or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in contractor security policies or processes.

1.5.5.1 COMSEC/IT Security:

All communications with DOD organizations are subject to communications security (COMSEC) review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DOD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DOD organizations.

Therefore, the contractor is advised that any time contractor personnel place or receive a call, they are subject to COMSEC procedures.

The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DOD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.5.5.2 Use of Government Information Systems (IS) and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the AEI. Contractor employees shall have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system. Contractor employees shall:

1.5.5.2.1 Comply with the command's Acceptable Use Policy (AUP) for Government owned IS and sign an AUP prior to or upon account activation.

1.5.5.2.2 Complete initial and/or annual Information Assurance (IA) training as defined in the IA Best Business Practices (BBP) training (https://informationassurance.us.army.mil).

1.5.5.2.3 Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know.

1.5.5.2.4 Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements.

1.5.5.2.5 Practice safe network and Internet operating principles and take no actions that threaten the i n t e g r i t y of the system or network.

1.5.5.3 Protection of Personally Identifiable Information (PII):

The contractor shall protect all Personally Identifiable Information (PII) encountered in the performance of services in accordance with DFARS 224.103 and DoD 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals whose PII has been compromised.

1.5.5.4 CAC Requirements:

The Common Access Card (CAC) is the Department of Defense (DOD) Federal Personal Identity Verification (PIV) credential. The only Contractor employees that will require a CAC will be those requiring access to government IT/data systems. In accordance with Directive Type Memorandum (DTM) 08-003, December 1, 2008, incorporating Change 5, October 8, 2013, initial issuance of a CAC requires at a minimum, the completion of FBI fingerprint check with favorable results reflecting "No Record" and submission of a National Agency Check with Inquiries (NACI) to the Office of Personnel Management (OPM), or a DoD- determined equivalent investigation. The issuance of a CAC will be based on four criteria; (a) eligibility for a CAC; (b) verification of DoD affiliation from an authoritative data source; (c) completion of background vetting requirements according to the Federal Information Processing Standards Publication 201-1, Personal Identity Verification (PIV) of Federal Employees and Contractors, March 2006, and DOD Regulation 5200.2-R, Department of Defense Personnel Security Program, January 1987, and (d) verification of a claimed identity.

CAC-eligible personnel must be registered in the Defense Enrollment Eligibility Reporting System (DEERS) th rough either an authoritative personnel data feed from the appropriate Trusted Associate Sponsorship System (TASS).

1.5.5.5. i. SMSP Background Investigation Requirements:

The contractor shall ensure that a l l contractor personnel are eligible to obtain Common Access Cards (CACs); (and other eligible populations as specified in DTM-08-003 Attachment 3, paragraph 3a.). The contractor shall obtain CAC cards for applicable personnel when the COR determines that it is in the interest of the Government. Also, the contractor shall have received a favorable FBI fingerprint check and must have submitted to the Office of Personnel Management (OPM) a National Agency Check with Inquiries (NACI) or equivalent/higher investigation. It is the responsibility of the contractor to ensure that all employees requiring an initial background investigation complete a Personnel Security Investigation Portal (PSIP) form, at the earliest possible date and that this form is forwarded to the COR immediately. The COR will review the form for completeness and accuracy and forward to the NGB Personnel Security manager who will initiate the investigation process via the PSIP. Contractor personnel will then receive two e-mail messages; the first will confirm that the request has been received by the Office of Personnel Management, and the second will provide instructions for the completion of the appropriate form via the Electronic Quest ionnai res for Investigations Processing (e-QIP) system. Upon completion of the e- Q I P questionnaire and submittal of all required documents, including fingerprint card to the security m a n a g e r , the background investigation (BI) will be initiated. The contractor shall ensure all ins t ruct ions regarding background investigation processing, including those provided verbally, by e -mail or via a Government system are complied with immediately. The contractor is cautioned that the entire process from submittal of the PSIP form to return of the FBI fingerprint check may routinely take from 2-6 weeks and shall factor this lead time into its hiring/placement process. The contractor shall make all reasonable efforts to ensure that contractor employees meet CAC eligibil i ty standards upon assignment to the contract and shall be held responsible for delays, f a i l u r e to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause.

1.5.5.6.i Trusted Associate Sponsorship System (TASS):

The contractor is responsible for processing applications for Common Access Cards (CAC) for every contractor employee who deploys with the military force OR who has a need to access any government computer network in accordance with FAR 52.204-9, "Personal Identity Verification of Contractor Personnel." The contractor is responsible for managing requests for new or renewal CAC cards in sufficient t ime to ensure that all contractor employees have them when needed to perform work under this contract. The norm is at least ten calendar days advance notice to the Trusted Agent (TA), unless there are extenuating circumstances approved by the COR or Contracting Officer.

It is recommend that a "Corporate Facility Security Officer" (FSO) be designated to serve as your firm's single point of contact for Background Investigation (BI), the TASS application process and other CAC- and security- related matters. If a FSO is not established, each contractor employee requiring a CAC will be required to process their own applications. CAC applications shall be processed through the TASS. The contractor's FSO or contractor employee shall submit requests for a CAC via email to the designated TASS Trusted Agent (TA) before accessing the TASS website.

The government will establish a TASS application account for each CAC Request and will provide each contractor employee a USER ID and Password, via email, to the FSO. The FSO or contractor employee shall access the T A S S account and complete the CAC application (entering/editing contractor information as applicable) at: https://www.dmdc.osd.mil/tass/.

The FSO or contractor employee will submit completed applications in TASS and will follow up to ensure that the TA is processing the request.

A CAC cannot be issued without evidence that the FSO has initiated a National Agency Check with Written Inquires (NACI).

The government will inform the contractor's applicant, via email, of one of the following:

a. Approved.* Upon approval, the information is transferred to the Defense Enrollment Eligibility Reporting System (DEERS) database and an email notification is sent to the contractor with instructions on obtaining their CAC. The contractor proceeds to a Real-Time Automated Personnel Identification System (RAPIDS) station (RAPIDS Site Locator:

http://www.dmdc.osd.mil/rsl/).

b. Rejected.* The Government, in separate correspondence, will provide reason(s) for rejection.

c. Returned. Additional information or correction to the application is required by the contractor employee.

*The contractor shall maintain records of all approved and rejected applications.

At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor by SSN and two forms of identification. Identity source documents must come from the list of acceptable documents included in Form I-9, OMB No. 115-0136, "Employment Eligibility Verification." Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture identification (ID). The identity d o c u m e n ts will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements. The Verification Officer will capture primary and alternate fingerprints, p i c t u r e and updates to DEERS and will then issue a CAC.

Issued CACs shall be for a period of performance not longer than three (3) years or the individual's contract end date (inclusive of any options), whichever is earlier.

The contractor shall return issued CAC's to the DEERS office upon departure or dismissal of each contractor employee. Obtain a receipt for each card and provide to the TA/COR.

1.5.5.7 AT Level 1 Awareness Training (AT):

All contractor employees requiring access to Army Installations, facilities, and controlled access areas shall complete Level 1 AT within 30 calendar days after contract start date and within 30 calendar days of new employees commencing performance. The contractor shall submit certificates of completion for each affected contractor and subcontractor employee, to the COR, or to the KO if a COR is not assigned, within 15 calendar days after completion of training. NOTE: This does not apply to visitors attending a meeting 1-2 times a month. Level 1 AT is available at https://atlevel1.dtic.mil/at/.

1.5.5.8 Information Assurance (IA)/Information Technology (IT) Training:

All contractor employees shall complete the DoD IA Awareness Training before issuance of network access and annually thereafter. All contractor employees performing services involving IA/IT functions shall comply with DoD and Army training requirements in DoDD 8570.01, DoD 8570.01-M and AR 25-2 within six months of the start of contract performance. In accordance with DoD 8570.01-M , DFARS 252.239.7001 and AR 25-2, contractor employees performing services supporting IA/IT functions shall be appropriately certified upon contract award. The baseline certif ication as stipulated in DOD 8570.01-M shall be completed upon contract award.

1.5.5.9 Information Awareness:

All contractor employees with access to a government information system shall be registered in the ATCTS (Army Training Certification Tracking System) (https://atc.us.army.mil/iastar/index.php) prior to commencement of services, and shall successfully complete the DOD Information Assurance awareness training prior to access to the IS and then annually thereafter.

(https://ia.signal.army.mil/DoDIAA/).

1.5.5.10 OPSEC Training:

In accordance with AR 530-1, Operations Security, new contractor employees shall complete Level I OPSEC Training within 30 calendar days of their reporting for duty and annually thereafter. The contractor shall submit certificates of completion for each a f fec ted contractor employee, to the COR, or to the KO if a COR is not assigned, within 15 calendar days after completion of training.

Level 1 OPSEC training is available at http://cdsetrain.dtic.mil/opsec/.

1.5.6 Physical Security:

The contractor shall safeguard all Government property provided for con t rac tor use. At the close of each work period, Government facilities, equipment and materials s h a l l be secured.

1.5.7 Post Award Conference/Periodic Progress Meetings:

The contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5. The KO, COR, and other Government personnel as appropriate, may meet periodically with the contractor to review the contractor’s performance. At these meetings, the Contracting Officer will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems.

Contractor attendance at these meetings shall be at no additional cost to the government.

1.5.8 Contract Manager (CM):

The contractor shall designate a CM who shall ensure performance under this contract. The name of this person and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to r e s o l v e issues, receive technical instructions and ensure adequate performance of services. The C M shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed whol ly at the expense of the contractor.

1.5.9. Identification of Contractor Employees:

All Contractor personnel attending meetings, answering Government telephones and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression that they are Government employees. The contractor shall ensure that all documents or reports produced by contractor personnel are suitably marked as contractor products or that contractor participation is appropriately disclosed. The contractor’s status as a “contractor” shall be prominently displayed in all correspondence types (to include signature blocks on e-mail) and dealings with Government or non- Government entities.

Contractor personnel shall wear identification badges distinguishing themselves as such. The badges shall have the company name, employee name and the word “contractor” displayed. The contractor shall retrieve all identification media (including vehicle passes) from their employees who depart employment for any reason. Contractors shall wear suitable and appropriate attire to all daily functions. All identification media (i.e., badges and vehicles passes) shall be returned to the KO within 14 calendar days of an employee’s departure.

1.5.10. Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not e n g a g e in any forms of trafficking in persons during the period of performance of the contract;

procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. Such actions may include, but are not limited to, removal from the c o n t r a c t , reduction in benefits, or termination of employment.

The Contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at FAR 22.17. This applies to all contractor personnel on and off duty.

1.5.11 Travel

Travel is required to fulfill the services outlined in paragraph 5 of this PWS. Travel, meals, and incidental expenses will be reimbursed based on actual cost incurred up to the limits of the Joint Travel Regulation rates. All travel will be approved in writing by the COR.

1.5.12 Shipping Costs:

The Contractor may be required to travel to off-site training locations and to ship training aids to t h e s e locations in the performance of this contract. The cost of shipping training aids shall be borne by the Contractor. The Contractor will NOT be reimbursed for the costs of shipping training aids.

1.5.13 Data Rights:

The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government-owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.5.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, b u d g e t information or analyses, specifications or work statements, etc.) or perform evaluation s e r v i c e s which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent con t rac ted requirements which may be affected by the OCI. The Contractor shall also disclose to the government any instance of a recommended media property or related service being one that the Contractor has no-charge or discounted access to via a barter or internal programmatic trading desk (or similar) arrangement.

1.6 Telework: Not Applicable

2.0 Definitions and Acronyms:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government.

Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR).

An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that d i r e c t i o n is within the scope of the contract, does not constitute a change, and has no funding implications. This indiv idual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE.

A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE.

Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL.

Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are u s e d as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment f rom the persons that are listed in the proposal.

2.1.7 PHYSICAL SECURITY.

Actions that prevent the loss of or damage to Government property.

2.1.8 QUALITY ASSURANCE.

The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP).

An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 QUALITY CONTROL.

All necessary measures taken by the Contractor to assure that the quality of an end p r oduc t or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR.

One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12 WORK DAY.

The number of hours per day the Contractor provides services in accordance with the contract.

2.1.13 WORK WEEK. Monday through Friday, unless specified otherwise.

2.2 ACRONYMS:

AFARS Army Federal Acquisition Regulation Supplement AMEDD Army Medical Department AR Army Regulation ARNG Army National Guard AT/OPSEC Antiterrorism/Operational Security BC Battalion Commander CFR Code of Federal Regulations CID Campaign Identification Code COI Center of Influence CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative COTS Commercial-Off-the-Shelf CSM Command Sergeant Major DA Department of the Army DAM Digital Asset Management System DC Deputy Commander DD250 Department of Defense Form 250 (Receiving Report) DD254 Department of Defense Contract Security Requirement List DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense ETS End Term of Service FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished /Services IA Information Assurance IS Information System(s) KO Contracting Officer MAT Marketing Asset Tool MNCO Marketing Non-Commissioned Officer MOS Military Occupational Specialty MSR Monthly Status Report NGB National Guard Bureau NMP National Marketing Plan NPS Non-Prior Service NRRAC National Recruiting and Retention Advisory Council OCI Organizational Conflict of Interest ODC Other Direct Costs OOH Out of Home PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact POP Period of Performance PRS Performance Requirements Summary PS Prior Service PWS Performance Work Statement QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program

RMST Regional Marketing Support Team ROI Return on Investment RRAC Recruitment & Retention Advisory Council RRC Recruiting and Retention Command RRF Recruiting and Retention Force RRNCO Recruiting and Retention Non Commissioned Officer TE Technical Exhibit

3.0 Government-Furnished Property: The Government will provide, incidental to services being provided, the following: ARNG Style Guide; Electronic Roster of RRC’s and State contacts;

National Guard-specific trademarked logos; NGB Marketing Plan Template; and permission to request for photography and videos from the Strength readiness Support Center.

4.1 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.2 General:

Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 5

4.3 Intellectual Property Rights

Intellectual Property Rights. The Government owns all rights, title, and interest in all of the intellectual property rights, including copyrights, patents, trade secrets, trademarks, and service marks in the Works and Documents created and paid for under the scope of this contracts. Works means all inventions, improvements, discoveries (whether or not patentable), databases, computer programs, reports, notes, studies, photographs, negatives, designs, drawings, specifications, materials, tapes, and disks conceived, reduced to practice, created or originated by the Contractor, its employees, agents, and subcontractors, either individually or jointly with others in the performance of this contract. The Documents will be the exclusive property of the Government and all such Documents must be immediately returned to the Government by the Contractor upon completion or cancellation of the contract.

5.0 REQUIREMENT: General :

5.1 The Contractor shall comply with: (1) NGR 601-1, (2) ARNG Style Guide/Graphic Standards, and (3) Electronic and Information Technology Accessibility Standards (Section 508) which is viewable online (http://www.access-board.gov/guidelines-and-standards/communications- and-it/about-the-section-508- standards/section-508-standards).

5.1.1 The Contractor shall use paid media to communicate with target audiences to obtain leads, engagements, and impressions (see below for definitions). The primary target audience shall be Non-Prior Service 17-24 year- olds. The Contractor shall also target all transitioning Active Duty military personnel and Prior Service audience by using placements in media vehicles targeted to veterans or active duty members who are researching options upon their “Expiration of Term of Service” (ETS). The Contractor shall ensure all media complies with AR 601-210 and other regulations/restrictions stated in this PWS so the media reaches individuals likely to be eligible for ARNG service.

5.1.1.1 A Lead shall contain the following information: (1) First and Last Name; (2) Contact information; (3) Age; and (4) ZIP Code. Additional information may be collected by the Contractor to learn a person’s interest for marketing purposes. The Contractor shall never collect social security numbers. All Leads shall be submitted using the ARNG ROI Tracking Tool as described below.