Attachment_2_-_FY17_SMSP_SAMPLE_TASK_ORDER.docx

SAMPLE TASK ORDER

State Media Services Program (SMSP) Task Order XXXX

1.0 General:

The purpose of this task order to provide the State Recruitment and Retention Command with numerous online and offline resources and a dedicated team of advertising professionals to simplify the day-to-day challenges of building and executing recruitment advertising and marketing campaigns. The State Media Services Program (SMSP) provides the following strategic advertising and marketing services: 1.) Media research; 2.) Media planning & buying; 3.) Media placement assistance; 4.) MOS Jobs Board 5.) Creative development; and analytics 6.) ROI Tracking Upon award of the relevant task order, the media planning services will begin. The Contractor will receive a Media Buy Plan spreadsheet with the Media requested from the 54 S&T from the Government. The Media Plan is a Government document detailing what media each State/Territory will request to be executed as their media buys. In accordance with this contract, there will be (2) Two Media Buy’s per contract year. These (2) Media Buy’s will detail each State/Territory media items that the contractor will be responsible for purchasing; this will be executed using each respective State’s “opt-in” funding.

SMSP is an opt-in program available to the 54 States’ and Territories’ Army National Guard, which allows state marketing personnel and Recruiting and Retention Commanders (RRC’s) access to local advertising placement and creative resources to support advertising and marketing programs. These services allow the marketing Non-Commissioned Officers (MNCO) to better administer their media budgets, reduce internal paperwork associated with procurement, and add local flavor to national advertising themes, messages, and approved branding.

The Contractor will submit all finalized State Media Plans to the Contracting Officer (KO) and the Contracting Officer’s Representative (COR). The 1st Media Buy will be executed upon Base Award. The (2nd) Media Buy will then be executed via a bilateral task order. The Contractor is required to produce a State Media Buy Plan that supports the approved State Marketing Plan within 30 calendar days of State Media Plan submission. Prior to media placement, the Contractor shall provide a consolidated list of all finalized State Media Buy’s. The contractor and the KO shall negotiate a contract vehicle that will definitize and provide funding for the media buys. The execution of State Media Buy Plans requires the skills to process a high volume of directed media placement requests across a wide range of advertising channels, plus ad production and trafficking services.

This PWS covers broad requirements for contractor activities and services that include, but are not limited to the planning, purchasing and placement of local advertising as dictated by individual State and U.S. Territory marketing personnel.

1.1 Scope:

The contractor shall provide all personnel, equipment, tools, materials, supervision and quality control necessary to fulfill all contract requirements, except as specified in Paragraph 3.0 as Government Furnished, to perform SMSP as defined in this PWS.

1.2 Background:

This Task Order covers broad requirements for contractor-provided products and services to create, plan, produce, and place advertising in a variety of media including (but not limited to), classified, out-of-home, events/venue based, theater, online/search, social media and wireless advertising, and publications for participating States. No other government agency has this requirement to the state level, making the task more complex than a larger, centralized national advertising contract.

1.3 Period of Performance (PoP):

The period of performance for this sample task order is 22 July 2017 – 21 July 2018.

1.4 General Information:

1.4.1 Quality Control (QC):

This section describes the Quality Control components for this effort. The following sub-sections provide details of various considerations on this effort.

1.4.2 Quality Assurance (QA): The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (i.e., defect rate(s)).

1.4.3 Quality Assurance Surveillance Plan (QASP):

The Government shall monitor the Contractor’s performance under this IDIQ in accordance with the Governments QASP.

After Government acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO) acceptance in writing of any proposed changes to its QCP

1.4.5 Recognized Holidays: The Contractor shall determine the manner in which the requirements set forth in this PWS are to be accomplished. However, the Contractor is being notified the Government may not be available on recognized Federal Holidays, with the exception of any automated system generated airtime. A list of federally recognized holidays are available on http://www.opm.gov/policy-data-oversight/snow-dismissal-procedures/federal-holidays. The following are recognized US holidays. The contractor shall not perform services on these days:

1.4.6 Place and Performance of Services:

The Contractor shall have a point of contact (POC) available and necessary personnel to work the tasks below between the hours of 9:00 AM to 5:00 PM EST, except on US holidays or when the Government facility/installation is closed due to local or national emergencies, administrative closings, or similar Government- directed facility/installation closings. Contractor’s place of performance shall be at the Contractor’s facility. However, the Contractor is allowed to have in-person meetings with Government personnel, and at a location other than the Contractor’s facility, if they determine the meetings are needed to ensure the below tasks are met. The Government will email the Government personnel roster upon award. The Contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS when the Government facility/installation is not closed for the above reasons. The Contractor shall designate their employees who are “Key Personnel,” which may not change after award without Contracting Officer notification and approval. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the work force are essential.

1.4.7 Security Requirements: The Contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the Contracting Officer’s Representative (COR). The Contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. The Contractor shall ensure compliance with all personal identity verification requirements as directed by Department of Defense (DoD), Headquarters Department of the Army (HQDA) and/or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in Contractor security policies or processes.

1.4.7.1 COMSEC/IT Security: All communications with DoD organizations are subject to communications security (COMSEC) review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations. Therefore, the Contractor is advised that any time Contractor personnel place or receive a call, they are subject to COMSEC procedures. The Contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DoD information. The Contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.4.7.2 Use of Government Information Systems (IS) and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the AEI. Contractor employees shall have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system. Contractor employees shall:

1.4.7.2.1 Comply with the command's Acceptable Use Policy (AUP) for Government owned IS and sign an AUP prior to or upon account activation.

1.4.7.2.2 Complete initial and/or annual Information Assurance (IA) training as defined in the IA Best Business Practices (BBP) training (https://informationassurance.us.army.mil).

1.4.7.2.3 Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know.

1.4.7.2.4 Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements.

1.4.7.2.5 Practice safe network and Internet operating principles and take no actions that threaten the integrity of the system or network.

1.4.7.3 Protection of Personally Identifiable Information (PII):

The contractor shall protect all Personally Identifiable Information (PII) encountered in the performance of services in accordance with DFARS 224.103 and DoD 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals whose PII has been compromised.

1.4.7.4 CAC Requirements:

The Common Access Card (CAC) is the Department of Defense (DOD) Federal Personal Identity Verification (PIV) credential. The only Contractor employees that will require a CAC will be those requiring access to government IT/data systems. In accordance with Directive Type Memorandum (DTM) 08-003, December 1, 2008, incorporating Change 5, October 8, 2013, initial issuance of a CAC requires at a minimum, the completion of FBI fingerprint check with favorable results reflecting "No Record" and submission of a National Agency Check with Inquiries (NACI) to the Office of Personnel Management (OPM), or a DoD- determined equivalent investigation. The issuance of a CAC will be based on four criteria; (a) eligibility for a CAC; (b) verification of DoD affiliation from an authoritative data source; (c) completion of background vetting requirements according to the Federal Information Processing Standards Publication 201-1, Personal Identity Verification (PIV) of Federal Employees and Contractors, March 2006, and DOD Regulation 5200.2-R, Department of Defense Personnel Security Program, January 1987, and (d) verification of a claimed identity. CAC-eligible personnel must be registered in the Defense Enrollment Eligibility Reporting System (DEERS) through either an authoritative personnel data feed from the appropriate Service or Agency or Trusted Associate Sponsorship System (TASS).

1.4.7.5. i. SMSP Background Investigation Requirements:

The contractor shall ensure that all contractor personnel are eligible to obtain Common Access Cards (CACs); (and other eligible populations as specified in DTM-08-003 Attachment 3, paragraph 3a.). The contractor shall obtain CAC cards for applicable personnel when the COR determines that it is in the interest of the Government. Also, the contractor shall have received a favorable FBI fingerprint check and must have submitted to the Office of Personnel Management (OPM) a National Agency Check with Inquiries (NACI) or equivalent/higher investigation. It is the responsibility of the contractor to ensure that all employees requiring an initial background investigation complete a Personnel Security Investigation Portal (PSIP) form, at the earliest possible date and that this form is forwarded to the COR immediately. The COR will review the form for completeness and accuracy and forward to the NGB Personnel Security manager who will initiate the investigation process via the PSIP. Contractor personnel will then receive two e-mail messages; the first will confirm that the request has been received by the Office of Personnel Management, and the second will provide instructions for the completion of the appropriate form via the Electronic Questionnaires for Investigations Processing (e-QIP) system. Upon completion of the e- QIP questionnaire and submittal of all required documents, including fingerprint card to the security manager, the background investigation (BI) will be initiated. The contractor shall ensure all instructions regarding background investigation processing, including those provided verbally, by e-mail or via a Government system are complied with immediately. The contractor is cautioned that the entire process from submittal of the PSIP form to return of the FBI fingerprint check may routinely take from 2-6 weeks and shall factor this lead time into its hiring/placement process. The contractor shall make all reasonable efforts to ensure that contractor employees meet CAC eligibility standards upon assignment to the contract and shall be held responsible for delays, failure to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause.

1.4.7.6.i Trusted Associate Sponsorship System (TASS):

The contractor is responsible for processing applications for Common Access Cards (CAC) for every contractor employee who deploys with the military force OR who has a need to access any government computer network in accordance with FAR 52.204-9, "Personal Identity Verification of Contractor Personnel." The contractor is responsible for managing requests for new or renewal CAC cards in sufficient time to ensure that all contractor employees have them when needed to perform work under this contract. The norm is at least ten calendar days advance notice to the Trusted Agent (TA), unless there are extenuating circumstances approved by the COR or Contracting Officer.

It is recommend that a "Corporate Facility Security Officer" (FSO) be designated to serve as your firm's single point of contact for Background Investigation (BI), the TASS application process and other CAC- and security- related matters. If a FSO is not established, each contractor employee requiring a CAC will be required to process their own applications. CAC applications shall be processed through the TASS. The contractor's FSO or contractor employee shall submit requests for a CAC via email to the designated TASS Trusted Agent (TA) before accessing the TASS website.

The government will establish a TASS application account for each CAC Request and will provide each contractor employee a USER ID and Password, via email, to the FSO. The FSO or contractor employee shall access the TASS account and complete the CAC application (entering/editing contractor information as applicable) at: https://www.dmdc.osd.mil/tass/.

The FSO or contractor employee will submit completed applications in TASS and will follow up to ensure that the TA is processing the request.

A CAC cannot be issued without evidence that the FSO has initiated a National Agency Check with Written Inquires (NACI).

The government will inform the contractor's applicant, via email, of one of the following:

*The contractor shall maintain records of all approved and rejected applications.

At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor by SSN and two forms of identification. Identity source documents must come from the list of acceptable documents included in Form I-9, OMB No. 115-0136, "Employment Eligibility Verification." Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture identification (ID). The identity documents will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements. The Verification Officer will capture primary and alternate fingerprints, picture and updates to DEERS and will then issue a CAC.

Issued CACs shall be for a period of performance not longer than three (3) years or the individual's contract end date (inclusive of any options), whichever is earlier.

The contractor shall return issued CAC's to the DEERS office upon departure or dismissal of each contractor employee. Obtain a receipt for each card and provide to the TA/COR.

1.4.7.7 AT Level 1 Awareness Training (AT):

All contractor employees requiring access to Army Installations, facilities, and controlled access areas shall complete Level 1 AT within 30 calendar days after contract start date and within 30 calendar days of new employees commencing performance. The contractor shall submit certificates of completion for each affected contractor and subcontractor employee, to the COR, or to the KO if a COR is not assigned, within 15 calendar days after completion of training. NOTE: This does not apply to visitors attending a meeting 1-2 times a month. Level 1 AT is available at https://atlevel1.dtic.mil/at/.

1.4.7.8 Information Assurance (IA)/Information Technology (IT) Training:

All contractor employees shall complete the DoD IA Awareness Training before issuance of network access and annually thereafter. All contractor employees performing services involving IA/IT functions shall comply with DoD and Army training requirements in DoDD 8570.01, DoD 8570.01-M and AR 25-2 within six months of the start of contract performance. In accordance with DoD 8570.01-M , DFARS 252.239.7001 and AR 25-2, contractor employees performing services supporting IA/IT functions shall be appropriately certified upon contract award. The baseline certification as stipulated in DOD 8570.01-M shall be completed upon contract award.

1.4.7.9 Information Awareness:

All contractor employees with access to a government information system shall be registered in the ATCTS (Army Training Certification Tracking System) (https://atc.us.army.mil/iastar/index.php) prior to commencement of services, and shall successfully complete the DOD Information Assurance awareness training prior to access to the IS and then annually thereafter. (https://ia.signal.army.mil/DoDIAA/).

1.4.7.10 OPSEC Training:

In accordance with AR 530-1, Operations Security, new contractor employees shall complete Level I OPSEC Training within 30 calendar days of their reporting for duty and annually thereafter. The contractor shall submit certificates of completion for each affected contractor employee, to the COR, or to the KO if a COR is not assigned, within 15 calendar days after completion of training. Level 1 OPSEC training is available at http://cdsetrain.dtic.mil/opsec/.

1.4.8 Physical Security:

The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.9 Post Award Conference/Periodic Progress Meetings:

The contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5. The KO, COR, and other Government personnel as appropriate, may meet periodically with the contractor to review the contractor’s performance. At these meetings, the Contracting Officer will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced. The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.10 Contract Manager (CM):

The contractor shall designate a CM who shall ensure performance under this contract. The name of this person and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR, (or the KO if a COR is not assigned), to resolve issues, receive technical instructions and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.11 Identification of Contractor Employees: All Contractor personnel attending meetings, answering Government telephones and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression that they are Government employees. The contractor shall ensure that all documents or reports produced by contractor personnel are suitably marked as contractor products or that contractor participation is appropriately disclosed. The contractor’s status as a “contractor” shall be prominently displayed in all correspondence types (to include signature blocks on e-mail) and dealings with Government or non- Government entities. Contractor personnel shall wear identification badges distinguishing themselves as such. The badges shall have the company name, employee name and the word “contractor” displayed. The contractor shall retrieve all identification media (including vehicle passes) from their employees who depart employment for any reason. Contractors shall wear suitable and appropriate attire to all daily functions. All identification media (i.e., badges and vehicles passes) shall be returned to the KO within 14 calendar days of an employee’s departure.

1.4.12 Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in any forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. Such actions may include, but are not limited to, removal from the contract, reduction in benefits, or termination of employment.

The Contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at FAR 22.17. This applies to all contractor personnel on and off duty.

1.4.12 Travel:

Travel is required to fulfill the services outlined in paragraph 5 of this PWS. Travel, meals, and incidental expenses will be reimbursed based on actual cost incurred up to the limits of the Joint Travel Regulation rates. All travel will be approved in writing by the COR.

1.4.13 Shipping Costs:

The Contractor may be required to travel to off-site training locations and to ship training aids to these locations in the performance of this contract. The cost of shipping training aids shall be borne by the Contractor. The Contractor will NOT be reimbursed for the costs of shipping training aids.

1.4.14 Data Rights:

The Government has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government-owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.15 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI. The Contractor shall also disclose to the government any instance of a recommended media property or related service being one that the Contractor has no-charge or discounted access to via a barter or internal programmatic trading desk (or similar) arrangement.

1.4.16 TELEWORK Not Applicable

2.0 DEFENITIONS AND ACROYNMS:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 CONTRACTING OFFICER'S REPRESENTATIVE (COR).

An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE.

A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE.

Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL.

Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 PHYSICAL SECURITY.

Actions that prevent the loss of or damage to Government property.

2.1.8 QUALITY ASSURANCE.

The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP).

An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 QUALITY CONTROL.

All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR.

One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12 WORK DAY.

The number of hours per day the Contractor provides services in accordance with the contract.

2.1.13 WORK WEEK. Monday through Friday, unless specified otherwise.

2.2 ACRONYMS:

3.0 Government-Furnished Property: The Government will provide, incidental to services being provided, the following: ARNG Style Guide; Electronic Roster of RRC’s and State contacts; National Guard-specific trademarked logos; NGB Marketing Plan Template; and permission to request for photography and videos from the Strength readiness Support Center.

4.1 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.2 General:

Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Pg. 5

4.3 Intellectual Property Rights:

Intellectual Property Rights. The Government owns all rights, title, and interest in all of the intellectual property rights, including copyrights, patents, trade secrets, trademarks, and service marks in the Works and Documents created and paid for under the scope of this contracts. Works means all inventions, improvements, discoveries (whether or not patentable), databases, computer programs, reports, notes, studies, photographs, negatives, designs, drawings, specifications, materials, tapes, and disks conceived, reduced to practice, created or originated by the Contractor, its employees, agents, and subcontractors, either individually or jointly with others in the performance of this contract. The Documents will be the exclusive property of the Government and all such Documents must be immediately returned to the Government by the Contractor upon completion or cancellation of the contract.

5.0 Requirements:

The contractor must perform the following tasks: Please see attachment 1 Sample Excel Media Buy and Attachment 2 “Sample Marketing Plan”

5.1 Media Buying and Planning:

5.1.1 The Contractor shall commence work on the media buys provided in the Contractor’s proposal hereby incorporated by reference, while abiding by the terms and conditions provided in the base IDIQ

5.1.2 Media Buy must include, at a minimum, the following details for each Media Buy: (1) State; (2) Media Type; (3) Vendor (4) Media Type Description; (5) Quantity; (6) Frequency; (7) Return on Investment (ROI) (How many leads, engagements or impressions?); (8) Dates of Placement; (9) Pricing information; (10) any other information critical to determining value of media placement.

5.1.3 The Contractor shall coordinate and manage local events and campaigns in accordance with the approved Media Buy Plans and subsequent NGB Media Buys.

5.1.4 The Contractor shall ensure all media placements follow the media outlet specifications/ requirements (i.e. materials formatting, shipping addresses and due dates) when submitting creative materials to the individual media outlets on an approved Media Plan/Buy. As stated above, the Contractor shall maintain all actual creative materials and submission requirements for all media vendors

5.1.5 All purchases shall be made in accordance with NGR 601-1, Army National Guard regulations governing ad placements and the FAR. The Government reserves the right to request and or review an affidavit for proof of performance or request billing information

5.2 Market Research / Analytics:

5.2.1 A Lead shall contain the following information: (1) First and Last Name; (2) Contact information; (3) Age; and (4) ZIP Code. Additional information may be collected by the Contractor to learn a person’s interest for marketing purposes. The Contractor shall never collect social security numbers. All Leads shall be submitted using the ARNG ROI Tracking Tool as described below.

5.2.2 Engagements are the number of people taking action from an advertisement or otherwise interacting with the ARNG brand. For other forms of engagements, the Contractor shall provide any additional engagement tracking solutions based on different media types in their proposal. Any non- ARNG Generated Tracking Tool engagement data shall be submitted to the COR in the Monthly Report

5.2.3 Impressions are the number of times an ad is seen. A single ad may be seen multiple times by the same person. The Contractor shall project and track all advertising impressions as described below. Any non-ARNG Generated Tracking Tool impression data shall be submitted to the COR in the Monthly Report.

5.2.4 The Contractor shall perform comprehensive market research and analysis to include at a minimum: (1) demographics, (2) recruiter mission Analysis, (3) segmentation studies, (4) strategies/recommendations; (5) media placement considerations; (6) innovations; and (7) technological considerations (8) market assessments. The results of the State Market Assessments shall be implemented into each respective States and Territories Marketing Plan.

5.2.5 The Contractor shall ensure that the Marketing Plan and Summary follows the NGB Marketing Plan Sample Template. It is the Contractor’s responsibility to review State Marketing Plans and propose subsequent amendments as frequently as necessary to meet each respective States marketing needs. Any subsequent amendments to a State’s Marketing Plan shall be stated in the Marketing Plan Summary.

5.3 Deliverables:

5.3.1 The Contractor shall create a comprehensive State-Level Marketing Assessment for the State of Florida. The Market Assessment shall be implemented in the States Marketing Plan. At a minimum, the Market assessment shall include the following deliverables: (1) Population; (2) Unemployment; (3) Propensity; (4) Education; (5) Income; (6) Race; (7) Gender; (8) Competition; (9) End Strength; (10) Vacancies; (11) Retention

5.3.2 The contractor shall provide recommendations to improve the Sample Marketing Plan provided and develop a summary for the Sample State (FL) (per 5.3.1). The contractor shall also incorporate the media buys for the pre-identified state and or territory and follow the template provided in Attachment 2. (Table is identified as State Media Services Program.)

5.3.3 The contractor shall fill in the High Lighted Sections of the Sample Media Buy. This shall be completed using the sample Media Buy Excel Spreadsheet found in Attachment 1. The contractor shall fill in the highlighted sections while also providing a detailed description on a separate 1-3 page word document of how they came to utilize the suggested vendor, identified the media type and description, determined the frequency and return on investment and what the basis was for the proposed cost for each line item.

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication (Chapter/Page)

NGR 601-1 ARNG

Strength Maintenance

www.ngbpdc.ngb.army.mil/p blications.htm

AR 601-210 Enlistment Standards

https://section508.gov/content/quick-reference-guide

ARNG Style Guide/Graphic

Performance Requirements Summary (PRS):

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL)

COMPLETION DATE/TIME

Acceptance Criteria

5.0

Requirements Upon Task Award

5.3

Deliverables

Berry Amendment.

This acquisition is subject to the Berry Amendment, 10 USC 2241, and Defense Federal Acquisition Regulation Supplement (DFARS) Clause 252.225-7012 Preference for Certain Domestic Commodities (Section I). The Prime Contractor and the entire supply chain are required to adhere to the Berry Amendment. The Prime Contractor shall educate and mentor the entire supply chain in the implementation and maintenance of Berry Amendment compliance. The Prime Contractor shall assess the entire supply chain for compliance to the Berry Amendment, and shall maintain documentation of Berry product compliance, and supply chain education, mentoring, and assessments. The Government will assess the Prime Contractor’s compliance to the Berry Process in conjunction with the Quality Systems assessment of Purchasing and Supplier Control. The Government cannot accept noncompliant equipment, and the Contractor will not be paid for any items in violation of the Berry Amendment. If a Berry Amendment violation is determined to have occurred after the government has accepted delivery, the Contractor is required to replace the item in violation of the Act with an item from a domestic source, at their own expense. Once the Contractor has provided items from an acceptable source; the Government may again accept delivery and compensate the Contractor. The Government may pursue additional claims against the Contractor if the Government incurred other damages due to noncompliance.