JA.pdf

NATIONAL GUARD BUREAU

OFFICE OF THE US PROPERTY AND FISCAL OFFICER FOR MICHIGAN

3423 NORTH MARTIN LUTHER KING JR. BLVD

LANSING MICHIGAN 48906-2934

NGMI-PFO-P 3 October 2015

Justification & Approval for Other Than Full and Open Competition

1. Contracting Activity: Michigan United States Property & Fiscal Office Purchasing &

Contracting Division.

2. Description of the Action: This is an action to award a firm fixed price (FFP) contract to

Michigan High School Athletic Association (MHSAA) for advertising services & program for our Recruiting & Retention Division Marketing Program to enhance the Michigan

Army National Guard’s image, increase recruitment efforts & reach, and meet recruitment goals established by NGB. Type of funds: O&M – VIRS434 (New Initiatives)

3. Description of the supplies and services: This is an exclusive advertising package & program (which includes but not limited to approved use of MHSAA marks & positioning, official designation/category exclusivity, digital media, social media campaign, football championships presenting advertiser, cross country presenting advertiser, basketball championships activation, etc.), for enhanced capabilities to support Recruiting &

Retention’s operational efforts, enhance marketing capability, and increase target market impression rates.

4. Authority Cited: FAR 6.302-1— Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements.

5. Reason for Authority Cited: This recommended advertising package is provided by the

Michigan High School Athletic Association (MHSAA), which is a non-profit organization.

This advertising program is only provided by the Michigan High School Athletic

Association (MHSAA) and MHSAA has no resellers for this service, thus making them the only available source to fill this marketing requirement.

6. Efforts to Obtain Competition: N/A

7. Actions to Increase Competition: N/A

8. Market Research: Have communicated with the customer and the Michigan High School

Athletic Association (MHSAA) in order to find out that this requirement can only be satisfied by MHSAA.

9. Interested Sources: N/A

10. Other Facts:

11. Technical Certification:

“I certify that the supporting data under my cognizance which are included in this J&A are accurate and complete to the best of my knowledge and belief.”

Name: SFC David M. Lewis, Recruiting & Retention Battalion, Budget NCO

Signature & Date:_______________________________

12. Fair and Reasonable Cost Determination & Contracting Officer Certification:

I hereby determine the anticipated cost to the Government for this contract action will be fair and reasonable.

Name: SFC Christopher Cruz, Purchasing & Contracting Division, Contracting Officer

Signature & Date:_______________________________

4. Sole sourcing this purchase is in the best interest of the Government, and resulting in continuous standardized service and support of the MIARNG Recruiting & Retention Battalion’s

Marketing Vision & Mission.