Attachment_02_Evaluation_Factors.pdf

Factor 1: Technical Capability

SUBMISSION: Offerors shall submit documentation of their proposed product’s technical capability in accordance with Attachment 2, Purchase Description. This documentation must fully detail how the product meets all the requirements of the purchase description to include, but not limited to:

a) The subscription shall allow a minimum of 50 concurrent domestic and international users up to an unlimited number of domestic and international users logged into the system at one time.

b) The ability to manage administrative rights and permissions for specific users. For example, the ability to designate specific users as "read only" or “editor” to restrict or expand their abilities to edit information within the tool.

c) The ability to establish an unlimited number of keyword-based ‘social trackers’ to collect relevant data in real-time from the most popular social networks and sites, both domestic and international.

d) The ability to identify and track in real-time an unlimited number of domestic and international social influencers.

e) The ability to search and collect data from a minimum of 500,000 historical posts.

f) The ability to track, analyze and evaluate a minimum of 500,000 real-time domestic and international posts each month. This post volume will be reset each month.

g) E-mail and phone access to software help desk support to assist with user questions/problems.

h) Access to an easy-to-read real-time dashboard that provides detailed, high impact data to optimize and report on USACE hashtag campaigns.

i) The ability to analyze domestic and international ‘social influencer’ metrics to identify advocates talking about USACE hashtags; filter influencers based on location and keywords; and the ability to interact directly with influencers to help boost engagement.

j) Access to alternative-word hashtag suggestions to identify hashtags that may be used with USACE’s main hashtag.

k) The ability to identify which updates generate the most interaction based on media, hashtags, posting times and other network-specific factors.

l) The ability to create real-time ‘alerts’ that notify USACE social managers when specific content reaches a certain number of mentions or likes or shares within a certain time-frame.

m) Access to real-time account analytics that allows USACE to create engaging domestic and international posts and optimize the times to share them.

n) The subscription shall allow the ability to generate easy-to-read charts and graphs that present all data collected.

o) Access to daily, monthly and yearly follower activity data that will allow USACE to map out plans on how to build and engage domestic and international audiences.

p) Access to Instagram and Twitter historical data and the ability to generate reports including all the numbers needed, such as total posts, users and impressions, influence and demographic data.

q) The ability to analyze Twitter and USACE Facebook data to know how to craft engaging posts and when to share them; which updates generate the most interaction based on media, character count and posting times; and present all this data in easy to understand charts and graphs.

r) Access to sentiment analysis of online content and the ability to create rules or make manual adjustments to refine the automated sentiment analysis.

s) The ability to connect and analyze multiple social media profiles operated by USACE, in aggregate form and as individual sites, such as USACE’s 200+ Faceook profiles or its extensive Twitter feeds. Data presented should include (but not be limited to): Amount of posts, engagement, reach, etc.

t) The ability to analyze domestic and international content trends in USACE’s online performance and compare these with trends for other, similar organizations, or partner entities.

EVALUATION: The Government will evaluate this factor as “acceptable” or “not acceptable” based on whether or not the submission clearly reflects a product that meets all the requirements of the purchase description.

Factor 2: Price

SUBMISSION: Offers shall submit a price quote in accordance with the contract line items in the RFQ, or an alternate contract line item structure in accordance with DFARS Clause 252.204‐7011.

EVALUATION: Price will not be scored or rated, but will be evaluated to determine whether it is reasonable. Normally, price reasonableness is established through adequate competition, but may also be determined through price analysis techniques as described in FAR 15.404‐1. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. Evaluation of options shall not obligate the Government to exercise the option(s).

Basis for award:

An award will be made to the offeror with the lowest price whose product meets the criteria outlined in

Factor 1.