W911SD-22-R-0119 Solicitation D-FINAL Amend 0002 Recruitment Sys.pdf

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SOLICITATION- Enrollment Lead Generating Services
Solicitation number
W911SD-22-R-0119
Issued by

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This amendment modifies a solicitation for enrollment lead generating services. The modification revises the contract line item structure and descriptions to change the scope of services from inquiry and application generation to lead generation, virtual tours, paid search, Cappex inquiries, digital media, and list service costs. It also removes pricing and delivery details for several contract line items and changes the acceptance terms. Services will now include lead generation and application marketing, virtual tours, paid search, Cappex inquiry generation, postage, digital media, and list service costs. Delivery and acceptance terms were removed for certain line items.

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AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to revise the CLIN structure, no other changes.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 18

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 09-Sep-2022

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W911SD22R0119

X 9B. DATED (SEE ITEM 11)

29-Jul-2022

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

09-Sep-2022

CODE

MICC - WEST POINT

681 HARDEE PLACE

WEST POINT NY 10996-1514

W911SD 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W911SD22R0119

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 1449 - CONTINUATION SHEET

SUPPLIES OR SERVICES AND PRICES

CLIN 0001

The CLIN description has changed from Inquiry Generation SVC to Lead Generation and Application.

The CLIN extended description has changed from:

Multi-channel program to contact inquiries who are identified as strong potential matches for USMA, based upon the academic records

To:

Lead Generation and Application Marketing

CLIN 0002

The CLIN description has changed from Application Generation SVC to Vitrual Tour.

The CLIN extended description has changed from:

Multi-channel communications program that will contact U.S. high school seniors whose achievements, characteristics and prior actions make them desirable candidates for admissions and enrollment

Vitrual Tour

CLIN 0003

The CLIN description has changed from Virtual Tour SVC to Paid Search.

The CLIN extended description has changed from:

Provide three (3) Virtual tour experiences e.g., Academic, Athletic, and Campus where user can tour campus

Paid Search

CLIN 0004

The CLIN description has changed from Search SVC to CAPPEX Inquiry.

The CLIN extended description has changed from:

Provide services including the development, management, analysis, and reporting of campaigns performance

Cappex Inquiry Generation Services

CLIN 0005

The CLIN description has changed from Postage Requirement to Postage.

The CLIN extended description has changed from:

Application Deadline Mailing timed to arrive just prior to most significant application deadline to encourage completion and submission of the application

Postage

CLIN 0006

Video shoot- capture or create media including photographs, 360-degree panoramas, videos, or audio

Digital Media

CLIN 0007

The CLIN description has changed from List Service to List Service Costs.

The CLIN extended description has changed from:

An analytics portal and a customizable dashboard wherein the Government’s designated shall be able to easily access

List Service Costs

CLIN 0008

The CLIN type priced has been deleted.

The CLIN description has changed from Inquiry System to BLANK.

The CLIN extended description has changed from:

Provide the Government with membership access to an Inquiry Subscription service(s); include a personal page on the list service, accesses to and newsletters targeting community-based organizations, and the delivery of a predetermined number of inquiries, that meet certain guidelines and criteria

BLANK

The pricing detail quantity 12.00 has been deleted.

The unit of issue Months has been deleted.

The FOB Destination has been deleted.

The PSC code R499 has been deleted.

The PROG code S10 has been deleted.

The WSC Equipment code 000 has been deleted.

The NAICS code 611710 has been deleted.

The MDAP/MAIS Code 000 has been deleted.

CLIN 1001

and Application.

The CLIN extended description has changed from:

1st Opt Multi-channel program to contact inquiries who are identified as strong potential matches for USMA, based upon the academic records

CLIN 1002

The CLIN extended description has changed from:

1st Opt Multi-channel communications program that will contact U.S. high school seniors whose

CLIN 1003

The CLIN extended description has changed from:

1st Opt Provide three (3) Virtual tour experiences e.g., Academic, Athletic, and Campus where user can tour campus

CLIN 1004

The CLIN extended description has changed from:

1st Opt Provide services including the development, management, analysis, and reporting of campaigns performance

CAPPEX Inquiry

CLIN 1005

The CLIN extended description has changed from:

1st Opt Application Deadline Mailing timed to arrive just prior to most significant application deadline to encourage completion and submission of the application

CLIN 1006

1st Opt Video shoot- capture or create media including photographs, 360-degree panoramas, videos, or audio

CLIN 1007

The CLIN extended description has changed from:

1st Opt An analytics portal and a customizable dashboard wherein the Government’s designated shall be able to easily access

CLIN 1008

The CLIN description has changed from Inquiry System to BLANK.

The CLIN extended description has changed from:

1st Opt Provide the Government with membership access to an Inquiry Subscription service(s);

include a personal page on the list service, accesses to and newsletters targeting community-based organizations, and the delivery of a predetermined number of inquiries, that meet certain

The pricing detail quantity 12.00 has been deleted.

The unit of issue Months has been deleted.

The option status has changed from Option to No Status.

The FOB Destination has been deleted.

The PSC code R499 has been deleted.

The PROG code S10 has been deleted.

The WSC Equipment code 000 has been deleted.

CLIN 2001

and Application.

The CLIN extended description has changed from:

2nd Opt Multi-channel program to contact inquiries who are identified as strong potential

CLIN 2002

The CLIN extended description has changed from:

2nd Multi-channel communications program that will contact U.S. high school seniors whose

CLIN 2003

The CLIN extended description has changed from:

2nd Opt Provide three (3) Virtual tour experiences e.g., Academic, Athletic, and Campus where

CLIN 2004

The CLIN extended description has changed from:

2nd Opt Provide services including the development, management, analysis, and reporting of

CLIN 2005

The CLIN extended description has changed from:

2nd Opt Application Deadline Mailing timed to arrive just prior to most significant application

CLIN 2006

2nd Opt Video shoot- capture or create media including photographs, 360-degree panoramas, CLIN 2007

2nd Opt An analytics portal and a customizable dashboard wherein the Government’s designated

CLIN 2008

The CLIN description has changed from Inquiry System to BLANK.

The CLIN extended description has changed from:

2nd Opt Provide the Government with membership access to an Inquiry Subscription service(s);

include a personal page on the list service, accesses to and newsletters targeting community-

The pricing detail quantity 12.00 has been deleted.

The unit of issue Months has been deleted.

The option status has changed from Option to No Status.

The FOB Destination has been deleted.

The PSC code R499 has been deleted.

The PROG code S10 has been deleted.

The WSC Equipment code 000 has been deleted.

CLIN 3001

and Application.

3rd Opt Multi-channel program to contact inquiries who are identified as strong potential

CLIN 3002

The CLIN extended description has changed from:

3rd Opt Multi-channel communications program that will contact U.S. high school seniors whose

CLIN 3003

The CLIN extended description has changed from:

3rd Opt Provide three (3) Virtual tour experiences e.g., Academic, Athletic, and Campus where

CLIN 3004

3rd Opt Provide services including the development, management, analysis, and reporting of

CLIN 3005

The CLIN extended description has changed from:

3rd Opt Application Deadline Mailing timed to arrive just prior to most significant application

CLIN 3006

3rd Opt Video shoot- capture or create media including photographs, 360-degree panoramas, CLIN 3007

The CLIN extended description has changed from:

3rd Opt An analytics portal and a customizable dashboard wherein the Government’s designated

CLIN 3008

The CLIN description has changed from Inquiry System to BLANK.

The CLIN extended description has changed from:

3rd Opt Provide the Government with membership access to an Inquiry Subscription service(s);

include a personal page on the list service, accesses to and newsletters targeting community-

The pricing detail quantity 12.00 has been deleted.

The unit of issue Months has been deleted.

The option status has changed from Option to No Status.

The FOB Destination has been deleted.

The PSC code R499 has been deleted.

The PROG code S10 has been deleted.

The WSC Equipment code 000 has been deleted.

CLIN 4001

and Application.

The CLIN extended description has changed from:

4th Opt Multi-channel program to contact inquiries who are identified as strong potential

CLIN 4002

The CLIN extended description has changed from:

4th Opt Multi-channel communications program that will contact U.S. high school seniors whose

CLIN 4003

The CLIN extended description has changed from:

4th Opt Provide three (3) Virtual tour experiences e.g., Academic, Athletic, and Campus where

CLIN 4004

The CLIN extended description has changed from:

4th Opt Provide services including the development, management, analysis, and reporting of

CLIN 4005

The CLIN extended description has changed from:

4th Opt Application Deadline Mailing timed to arrive just prior to most significant application

CLIN 4006

4th Opt Video shoot- capture or create media including photographs, 360-degree panoramas, CLIN 4007

The CLIN extended description has changed from:

4th Opt An analytics portal and a customizable dashboard wherein the Government’s designated

CLIN 4008

The CLIN description has changed from Inquiry System to BLANK.

The CLIN extended description has changed from:

Provide the Government with membership access to an Inquiry Subscription service(s); include a personal page on the list service, accesses to and newsletters targeting community-based organizations, and the delivery of a predetermined number of inquiries, that meet certain guidelines and criteria

The pricing detail quantity 12.00 has been deleted.

The unit of issue Months has been deleted.

The option status has changed from Option to No Status.

The FOB Destination has been deleted.

The PSC code R499 has been deleted.

The PROG code S10 has been deleted.

The WSC Equipment code 000 has been deleted.

The NAICS code 611710 has been deleted.

The MDAP/MAIS Code 000 has been deleted.

DELIVERIES AND PERFORMANCE

The following Delivery Schedule for CLIN 0008 has been deleted:

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

POP 01-DEC-2022 TO

30-NOV-2023

N/A WEST POINT

WP D.A.D

600 THAYER ROAD- THAYER HALL

ROOM 212

WEST POINT NY 10996

8459385722 FOB: Destination

W16BCS

The following Delivery Schedule for CLIN 1008 has been deleted:

DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

POP 01-DEC-2023 TO

30-NOV-2024

N/A WEST POINT

WP D.A.D

600 THAYER ROAD- THAYER HALL

ROOM 212

WEST POINT NY 10996

8459385722

The following Delivery Schedule for CLIN 2008 has been deleted:

CAGE

POP 01-DEC-2024 TO

30-NOV-2025

N/A WEST POINT

WP D.A.D

600 THAYER ROAD- THAYER HALL

ROOM 212

WEST POINT NY 10996

8459385722

The following Delivery Schedule for CLIN 3008 has been deleted:

CAGE

POP 01-DEC-2025 TO

30-NOV-2026

N/A WEST POINT

WP D.A.D

600 THAYER ROAD- THAYER HALL

ROOM 212

WEST POINT NY 10996

8459385722

The following Delivery Schedule for CLIN 4008 has been deleted:

CAGE

POP 01-DEC-2026 TO

30-NOV-2027

N/A WEST POINT

WP D.A.D

600 THAYER ROAD- THAYER HALL

ROOM 212

WEST POINT NY 10996

8459385722

INSPECTION AND ACCEPTANCE

The Acceptance/Inspection Schedule for CLIN 0008 has been changed from:

INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

Destination Government Destination Government

N/A N/A N/A N/A

The Acceptance/Inspection Schedule for CLIN 1008 has been changed from:

Destination Government Destination Government

To:

The Acceptance/Inspection Schedule for CLIN 2008 has been changed from:

Destination Government Destination Government

To:

The Acceptance/Inspection Schedule for CLIN 3008 has been changed from:

Destination Government Destination Government

To:

The Acceptance/Inspection Schedule for CLIN 4008 has been changed from:

Destination Government Destination Government

To:

(End of Summary of Changes)

File details come from the government source that posted it. Updated .