Attachment_0001_-_draft_PWS_-_Win10.pdf

SHORT-TERM WINDOWS 10 TRANSITION

STRATEGIC COMMUNICATION SUPPORT

To help generate greater understanding of the Army’s transition to Windows 10, the CIO/G-6 requires temporary assistance with the strategic messaging across internal and external stakeholders.

Tasks

Contractor will develop plans, strategies and messaging frameworks to design the most effective and engaging messages and communications process to inform and educate stakeholders on the Army’s Windows 10 transition. The strategies and tools the contractor shall develop will aggressively target stakeholders. The Contractor will focus on the Windows 10 transition, with any non-Windows 10 transition support time being available to support other Strategic Communication efforts. Specific sub-tasks under this task are:

• Demonstrate strong strategic communications skills, including planning, public affairs and outreach, crisis communications, stakeholder management, communications metrics and measurement, and marketing.

• Maintain awareness of current strategic communication tools and techniques used within the strategic communication practice.

• Recommend communications strategies and approaches designed to achieve CIO/G-6 goals and objectives.

• Develop and execute communication strategy planning and message management functions that drive communication service and product development.

• Plan, coordinate and develop graphics products that support Windows 10 transition messaging.

• Ensure the implementation and maintenance of assigned communications project tasks that support CIO/G-6 objectives.

• Participate in the preparation of weekly/monthly/quarterly reports, as required.

• Provide technical editing to ensure technical documentation is accurate, uses correct terminology, meets editorial and government specifications, and adheres to standards for quality, graphics, coverage, format, and style.

• Coordinate and synchronize communications planning efforts across and with the CIO/G-6 strategic communication team.

Required Skill Sets

• Communications planning support with a background in writing and communications planning, with an emphasis on campaign development, product integration, writing, communications coordination, stakeholder communications, messaging, outreach and execution. Ability to effectively compose written content for CIO/G-6 deliverables; to develop and manage battle rhythms, strategic engagement and planning calendars; to work effectively in a small team environment; and to coordinate across Army and DoD organizations.

• Excellent interpersonal skills and strong Desktop technology skills, including using major social media platforms, MS Office products, MS Project (or equivalent), web browsers, graphics and other technology resources. At a minimum, a DoD SECRET security clearance.

The Contractor will be well qualified in strategic communication, graphics and technical editing, with at least a bachelor’s degree and three years of experience in strategic communications planning, strategy and communications products and dissemination.

• Public affairs support to plan, coordinate and implement strategic outreach with internal and external stakeholders and audiences for the Army’s Windows 10 transition. Ability to leverage external and internal media and venues in coordination with the CIO/G-6 Strategic Communication team to educate and inform stakeholders and audiences about the Windows 10 transition.

Deliverables

Contractor will design the Army’s Windows 10 transition communications campaign strategy and build the tools needed to execute the program for the CIO/G-6. The contractor will implement the approved Army Windows 10 messaging, communications and engagement campaign and begin tracking the performance statistics.

Deliverable Frequency Windows 10 Transition Communications Strategy with monthly updates Monthly Stakeholder analysis for Windows 10 Transition Communications Strategy As required Windows 10 Transition communications planning and writing Monthly Written media products to communicate about Windows 10 transition As required Digital & social media products to communicate about Windows 10 transition

As required

Windows 10 transition talking points, handouts, other products As required Weekly/Monthly/Quarterly reports As required