ATTACHMENT_1_Definition_of_Terms.pdf

PDF 13 KB Posted

Attached to
USAID High Value Agriculture Activity (formerly Ag Lead) Federal contract opportunity
Solicitation number
SOL-117-16-000003
Issued by
US Agency for International Development Ukraine

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ATTACHMENT 1 - DEFINITION OF TERMS

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ATTACHMENT 1- DEFINITION OF TERMS

Award Amount The total amount that is anticipated to be spent over the life of the project.

Baseline A snapshot of the community or targeted beneficiary group prior to the start of a project.

Beneficiary The individual, group or organization, whether targeted or not, that benefits directly or indirectly from the project intervention.

Branding The process of developing an identity for a project or service using images and words to evoke positive emotional responses in beneficiaries, which are influenced by their interactions with the implementation of the brand (promotion, customer service, other customers, etc…).

Burn-rate The rate at which an organization spends its award funds on a periodic basis, typically monthly.

Capacity building Strengthening the ability of an organization to manage itself and achieve it mission effectively.

Close out The final phase of a project in which activities are finalized and administrative tasks completed.

Contractor Implementer of the project

Level of Effort Amount of time allocated to an activity.

Marking The process of developing an identity for a project or service using images and words to evoke positive emotional responses in beneficiaries, which are influenced by their interactions with the implementation of the brand (promotion, customer service, other customers etc.).

Nutrition Education A strategic communications plan which shares information and educational materials with individuals or groups to enable them to meet their nutritional requirements (This accounts for nutrition’s relationship to the health, agriculture and the surrounding environment.)

Productivity A measure of the efficiency of production. It is a ratio of production output to what is required to produce it (inputs). The measure of productivity is defined as a total output per one unit of a total input.

Smallholder Small scale farmer

Value chain The full range of activities that firms and workers do to bring a product from its conception to its end use and beyond. This includes activities such as design, production, marketing, distribution and support to the final consumer.

ATTACHMENT 1- DEFINITION OF TERMS

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