S000000488 - DFA Media Campaign - Official Solicitation Price Sheet~2.xlsx

This is an Official Solicitation Price Sheet for solicitation S000000488, a DFA Media Campaign issued by the Arkansas Department of Finance and Administration. The solicitation requests pricing for comprehensive media campaign services including account management, creative development, copywriting, copy planning and development, earned media planning and management, and social media planning and management. Contractors must provide hourly rates for services estimated at varying annual hours: 500 hours for account management, 125 hours for creative development, 100 hours for copywriting, 50 hours for copy planning and development, 100 hours for earned media planning and management, and 100 hours for social media planning and management. The price sheet also includes line items for media placement services on social media and digital billboards with an average annual cost of $100,000 and production commission services with an average annual cost of $50,000.

Prospective contractors must complete all blue-shaded cells on the Official Price Sheet by entering the total per-item unit cost for every line item, with total costs automatically calculating based on entered data. For the media placement and production commission line items, contractors must specify a commission percentage that will be applied to the stated average annual costs. Contractors are prohibited from altering the Official Solicitation Price Sheet and must not provide pricing outside the designated format. If the price sheet does not accommodate accurate pricing for the services being proposed, contractors should notify the Office of State Procurement (OSP) Procurement Specialist during the Clarification of Solicitation period. The grand total estimated annual cost, calculated from all line items, will be used in the determination of the lowest cost proposal.