PWS - Recruiting Advertising Services.docx

Performance Work Statement (PWS) 182d AW Recruiting – Marketing & Advertising HQ ILANG, 182nd Airlift Wing 20 June 2023

PART I: GENERAL INFORMATION.

1. Introduction/ Description Services. This is a non-personal services contract to provide marketing and advertising for the Illinois Air National Guard (ILANG). The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and non-personal services necessary to perform this advertising venture as defined in this Performance Work Statement (PWS) except for those items specified as government furnished property and services. The contractor shall perform to the standards in this contract. Expediting the purchasing process to obtain marketing and advertising will significantly impact the recruiting mission. The desired timeframe of this obligation is as soon as possible.

1.1 Background. Recruiting funds are typically released during the second or third quarter of the fiscal year. This causes a great strain to execute said funds. For this reason, expediting the process would lead to great benefit for the ILANG

1.2. Objectives. The goal of this campaign to generate leads and create awareness to the masses. By using a varied approach, more of our targeting demographic will be exposed to our product. Our key areas of interest include on site activations, registrations, radio time, billboards, promotional items.

1.3 Scope. The major goal of this project is to develop an extensive marketing and advertising plan creating awareness for the ILANG. Locations are focused between the north border of Illinois and 25 miles south of Peoria, Illinois.

1.4 Period of Performance. The period of performance shall be from the present to 30 September 2028. Ideally, we extend this for 5 years to ensure quality marketing and advertising into the future.

1.5 Point of Contact (POC). The POC will be identified by separate letter. The POC monitors all technical aspects of the contract and assists in contract administration.

1.6 Hours of Operation Not applicable

1.7 Place of Performance. The work will be performed at predesignated sites 25 miles south of Peoria, Illinois to the north border of Illinois.

1.8 Type of Contract. This will be a Firm Fixed Price contract.

1.9 Security Requirements. Not applicable.

1.10 Special Qualifications and Certifications. The contractor is responsible for ensuring any and all images, video, and audio are reviewed and approved by the POC prior to campaign launch. There is no specific certification required but experience working with the Illinois High School Association, BIG 10, and other professional sports organizations are desired.

1.11 Post Award Meeting/Periodic Status Meetings. After award the contractor, contracting officer and POC will have a meeting to clarify the PWS and contract requirements such as deliverable products, and delivery schedules, special contract clauses, quality control/assurance procedures, invoicing and billing procedures, local regulations, or access requirements, and/or environmental, safety and health requirements. Periodic update/status meetings to review contractor performance may be scheduled.

PART II

DEFINITIONS AND ACRONYMS

2. Definitions & Acronyms.

2.1. Acronyms.

PART III

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. Government Furnished Items & Support

3.1 Support. Will provide desired on-site activation requests.

3.2 Facilities. Not applicable.

3.3 Equipment. Not applicable.

3.4 Materials. Images for display

PART IV

CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES.

4. Contractor Furnished Items and Responsibilities.

4.1 General. The Contractor shall furnish all supplies, equipment, facilities, and services required to perform work under this contract that are not listed under PART III of this PWS.

4.2 Secret Facility Clearance. Not applicable.

4.3 Materials. The Contractor shall furnish all supplies, equipment, facilities, and services required to perform work under this contract as listed in Part V of this PWS.

4.4 Equipment. The Contractor shall furnish all supplies, equipment, facilities, and services required to perform work under this contract as listed in Part V of this PWS.

4.5 Deliverables. The Contractor shall furnish a minimum of two reports each month of service (Billboard, Radio).

4.5.1 Monthly Planned Report – Report that shows the number of views along with locations of the billboards shall be provided no less than 1 week prior to the end of the month.

4.5.2 Monthly Execution Report – Report that shows the actual number of views and their corresponding billboard locations shall be provided no more than 1 week after the end of the month.

PART V

SPECIFIC TASKS

5. Specific Tasks and Work Requirements.

5.1 Billboard location information

5.1.1 Will provide all available locations during the period of performance.

5.1.2 Will provide potential views/impressions per event or at a minimum monthly.

5.1.3 Will provide required data/image requirements to POC.

5.2 Radio Station Information

5.2.1 Will provide specific info regarding target audience and demographic.

5.2.2 Will provide potential views/impressions per event or at a minimum monthly.

5.2.3 Will provide required audio/image requirements to POC.

5.3 Example Desired Events for FY23

5.3.1 Tremont Turkey Festival – Tremont 6-10-2023

5.3.2 Juneteenth – Peoria – 6-19-2023

5.3.3 Nascar Street Race – Chicago – 7-2-2023

5.3.4 Red White & Boom- Peoria- 7-4-2023

5.3.5 Savage Race – Chicago 7-23-2023

5.3.6 Ed Sheeran – Chicago 7-29-2023

5.3.7 Soulfest- Peoria – 8-4-2023

5.3.8 Tough Mudder- Chicago – 8-26-2023

5.3.9 Pekin Marigold Festival –Pekin- 9-7-2023

5.3.10 Taste of Chicago- Chicago - 9-8-2023

5.3.11 Morton Pumpkin Festival - Morton– 9-15-2023

6.0 PERFORMANCE REQUIREMENTS:

course of the

performance period, or zero defects.

performance should ensure this task is

This requires the always be the COR captured in the PWS

Government to do unless there is and reference the

100% inspection sufficient rationale specific as a surveillance why it should be the subparagraph in the method which is

KO.)

PWS where the task administratively can be found.

burdensome and often unnecessary.

This standard should only be used for areas related to security, safety/life support, force protection or other critical issues.)

COR will review on the 8th of each month whether or not they have received the Monthly Planned Report.

COR will review on the 8th of each month whether or not they have received the Monthly Execution Report.