P01 SOW_Digital Media Monitoring 61720.docx

VISN 19 Consolidated Communications Service

STATEMENT OF WORK (SOW)

Digital Media Monitoring Services

1). Scope of Work/Services: The contractor shall provide all personnel, material, equipment, supplies, tools, and non-personal services necessary to perform services according the contract agreement. Services are defined in the Specific Services Provided section of the Statement of Work (SOW). Contractor shall provide internet-based digital media monitoring services and email/newsletter generation capabilities.

2). Background: VISN 19 Consolidated Communications Services monitors and oversees media, social media, press releases, and print media coverage of Veteran Affairs throughout the Rocky Mountain Region. Professional services allow Public Affairs to monitor effectiveness of press releases, marketing campaigns, and VA stories. It allows for development and management of essential media contacts and monitoring of trending coverage of VA related news.

3). Period of Performance: The period of performance shall be a base year and four (4) option years.”

4). General Safety Requirements: While in performance of the resultant contract, the contractor shall maintain safety and health standards compliant with requirements of the Occupational Safety and Health Administration (OSHA) and adhere to VAAR 852.237-70 Contractor responsibilities.

5). Security Requirements: Contractors and subsequent contractor services will not have access to VA computers, networks, Veteran data or any other protected VA information. The contractor shall be responsible for the security of all organizational information.

The contractor shall not disclose or cause to disseminate any information concerning operations of Department of Veterans Affairs. Such action(s) could result in violation of the contract and possible legal actions.

All inquiries, comments, or complaints arising from any matter observed, experienced, or learned of as a result of or in connection with the performance of the contract, the resolution of which may require the dissemination of official information, shall be directed to the government’s designated representative.

6.0). Specific Services Provided:

6.1 Influencer Contact Manager:

1. Online contact manager system to search, identify and organize media contacts and sources.

2. Access for all Authorized Users with current access to platform. Provided for 5 Authorized Users.

3. Ability to upload contacts.

4. Ability to Email and Archive press releases and media advisories.

5. Proprietary influencer search with relevance rankings.

6. Advanced search of influencer database by journalist or publication name, location, beat, role and channel.

7. Country of influencer database access: United States

6.2 Newsletter:

1. Platform that supports the design and sending of branded e-Newsletters from within the platform, containing search results and/or Customer generated content.

2. Include 1 branded, customized template and 1 pre-saved distribution list. Pre-saved distribution list can save 1,000 e-mail addresses of customers choice. Amount of e-mail addresses on distribution list can be increased to 20,000 upon request

6.3 Regular

1. Users: Access by 5 Authorized Users (defined herein) to the platform. "Authorized Users" means those specific employees or consultants located in United States that Customer has authorized to use the platform solely for Customer's own internal business purposes.

2. Searches: 10 Searches. A "Search" is a string of keywords used to search online news or social media sources and find relevant results in the form of articles or posts. Results are displayed in the platform and contain a hyperlink to the original source article or post.

3. Dashboards: 15 dashboard(s) on the platform. Dashboards are customizable and display analytics and search results from any Searches. Each Dashboard can contain up to 9 Widgets.

4. Widgets: Access to both Brand Monitoring and Brand Analysis widget groups, including Potential Reach, Sentiment Score, Share of Voice, Advertising Value Equivalency, Top Languages, RSS Feed, Content Streams, Media Exposure, World Heat Map, Trending Themes, Top Publishers and Top Locations widgets.

5. Sources: News and social media monitoring. News search results from sources tracked in 2 countries. 12 months of historic news search results available.

6. Extras: Tagging, translation and distribution of search results.

7. Sentiment: Natural Language Processing (NLP) analysis of article sentiment in selected languages.

8. Support: Technical and Consultative support during normal local business hours, for the duration of the subscription.

9. Email: Daily e-mail reports and ad-hoc dashboard reports showing search results for Authorized Users.

10. Mobile: Access to app (available in iOS and Android) to view saved Searches and results.

7.0). Contractor-Furnished Items and Services The contractor shall furnish all personnel, and products required to satisfy the requirements of the requested services.

7.1. The contractor shall furnish a designated point of contact (POC) to the government’s designated representative for necessary communications regarding the contract or other covered services. The POC will be empowered to make daily decisions to ensure that the contract implementation meets the terms and conditions of this contract.

7.2. The contractor shall provide a toll-free telephone number for service calls which must be answered during at least eight working hours, between 8:00 am and 4:30 pm, Monday through Friday EST.

7.3. Personnel Qualifications: The contractor shall be required to provide fully qualified and/or certified personnel in sufficient numbers to actively and efficiently service and support the client according to the terms of the contract for the duration of the contract period.

7.4. Contractor’s Unauthorized Work Performance: The contractor shall not perform work or provide services that that may result in additional obligations or fees in whole or in part due by the Department of Veterans Affairs. If the contractor deviates from contract requirements and specifications without approval of the government’s designated representative, such deviations shall be at the risk of the contractor and any cost related thereto, shall be borne by the contractor.

8.0) Billing & Invoicing:

8.1 Services performed under this contract will be billed annually.

1. Electronically invoice (Tungsten/OB10) using PO# that will be assigned

8.2 The contractor shall provide an invoice that will include:

1. Contract Number (PO #)

2. Company Name and Address

3. Invoice Date

4. Invoice Number (Note: Each invoice must have a different Invoice Number).

5. Description of items/services provided as well as referencing the appropriate Contract Line Item Number (CLIN). This way the proper CLIN can be billed for the Invoice.

6. Terms for any discount for prompt payment.

7. Name, title and phone number of company point of contact to notify in case of a defective invoice.