Notice of Intent~34.pdf

December 30, 2024

RE: NOTICE OF INTENT TO AWARD

REQUEST FOR PROPOSALS No. RFP ED-24-477

The City of Long Beach (City) has completed its evaluation of Request for Proposals (RFP) No. RFP ED-24-477 for Queen Mary Amphitheater

Operator. Six proposals were received and evaluated. Based on the evaluation criteria stated in the RFP and analysis of the response, it is the City’s intent to award contract(s) to:

• ASM Global Convention Center Management, LLC., of Los

Angeles, CA

Thank you for your participation in the procurement process. The City of Long Beach regards your firm as an important and valuable provider of goods and/or services. If I can answer any further questions, please feel free to contact me at (562) 570-3835 during normal business hours or by email at rfppurchasing@longbeach.gov.

Sincerely, Elisa Landeros Elisa Landeros, Buyer II

NOTE: This Notice of Intent to Award does not constitute an award.

The awarded vendor will receive a purchase order from the City of

Long Beach. Work shall not commence without a signed purchase order.

Financial Management Business Relations Bureau/Purchasing Division

411 West Ocean Blvd., Long Beach, CA 90802

(562) 570-6200 mailto:rfppurchasing@longbeach.gov

Memorandum Economic Development Department

411 West Ocean Boulevard, 10th Floor Long Beach, CA 90802

(562) 570-6099

DATE: December 30, 2024

TO: Michelle Wilson, Purchasing Agent, Financial Management

FROM: Johnny Vallejo, Deputy Director, Economic Development

SUBJECT: RFP ED-24-477 Queen Mary Amphitheater Operator

A Request for Proposal (RFP) ED-24-477 was released on August 5, 2024, to identify a qualified firm to provide management and related services for a proposed temporary amphitheater to be built by the City adjacent to the Queen Mary hotel destination. Six proposals were received in response to the RFP by the September 24, 2024, deadline.

The six proposals were thoroughly reviewed to verify compliance with the mandatory qualification requirements outlined in the RFP, and all were found to meet the criteria. A five-person selection committee comprised of representatives from the Departments of Economic Development, Public Works, Community

Development, and City Manager’s Office evaluated the proposals based on their subject matter expertise. In accordance with section 3.2 of the RFP, the proposals were evaluated using the following criteria:

CRITERIA Weight

1. Organizational Capacity & Experience

• Qualifications/past experience of firm operating similar venues

(identify at least three similar facilities currently operated by firm)

• Qualifications/experience of key proposed facility management staff

• Overall financial capacity of firm to adequately operate the facility to the standard desired by the City

25%

2. Method of Approach

• Discuss/identify major opportunities and/or challenges associated with operating the proposed facility

• Clearly outline proposed management plan, including key staffing, guaranteed minimum number of ticketed events to be booked per year, operational philosophy and other key facility

30% management plans

• List any special skills or relationships or other criteria that differentiate your proposal from other potential management partners

• Outline plan to accommodate and enhance existing and potential future Community Events, including existing music festivals, Dark Harbor, the Queen Mary’s operations and other community-focused events

3. Communications & Reporting

• Outline proposed communications plan related to scheduling of events, including Community Events, to avoid conflicts and maximize utilization

• Provide examples of monthly or quarterly reports provided to other facilities managed by your firm, including financial performance and key metrics, event specific financial performance, attendance tracking and other information provided to public-sector facility ownership

25%

4. Proposed Fee Structure

• Proposed fee structure to include salaries, management fee, incentive based pay and bonuses

10%

5. Interview

• To ensure that the firm has the necessary experience and expertise to activate a new amphitheater while running day-to-day operations in a complex site that requires the ability to address obstacles, while furthering the image of the City of

Long Beach as an international destination, the City will conduct in-person interviews with selected firm(s).

10%

Following a thorough review and analysis of proposals, the selection committee selected two firms: ASM Global and Live Nation to interview with the City. Final scores for evaluated proposals are shown below:

Vendor Name Score (out of possible

100)

ASM Global 71%

Live Nation 71%

Sports Facilities

Companies

55%

Events.com,inc 51%

Applications Software Technology, LLC 48%

Danny Wimmer

Presents

44%

The shortlist was posted on November 8, 2024, and firms were invited to conduct interviews on November 22, 2024. After the selected firms provided comprehensive presentations of their proposed terms and approach to the management of the amphitheater, the selection committee conducted a separate evaluation of these presentations, which resulted in additional clarification questions being released to afford each firm an opportunity to put forth the best revenue share models that would benefit the City. Based on the responses and the information presented during the interview, when measured against the criteria stated in section 3.2 of the RFP, it was unanimously determined that ASM Global, of Los Angeles, CA, best satisfied the requirements of the criteria.

The final scores for all evaluated demonstrations are shown in the table below:

Vendor Name Score (out of possible

100)

ASM Global 84%

Live Nation 73%

Approved by Purchasing:

Michelle Wilson, Purchasing Agent Date

12/30/24