SOW.docx

STATEMENT OF WORK

1.0 BACKGROUND

The Navy’s Energy Vision is a Navy that values energy as a strategic resource; a Navy that understands how energy security is fundamental to executing our mission afloat and ashore, and a Navy that is resilient to any potential energy future.

The Chief of Naval Operations, Energy and Environmental Readiness Division and the Executive Steering Committee for Task Force Energy, including Senior Executive Service representatives from Aviation (NAVAIR, N98), Fuels (NAVAIR, N45), Maritime (NAVSEA, USFF, N45, N95, N96), Expeditionary (NAVFAC, N95), Shore (N46, CNIC), Science and Technology (ONR) has tasked NUWCDIVNPT with producing and distributing , digital media content that will support effective communication surrounding the Navy’s Energy Vision for Energy Security and Independence.

NUWCDIVNPT serves the Navy with Research, Development, Test, and Evaluation (RDT&E) and Science and Technology (S&T) solutions that focus on energy independence and security within its product lines. Currently, NUWCDIVNPT is conducting research and developing novel approaches to the design, implantation, and transition of advanced battery technologies and the use of sustainable, renewable energy sources such as wave energy generator technologies and biofuel testing for at-sea platforms and shore facilities. In addition NUWCDIVNPT serves a critical role to Navy by producing GIS mapping and geospatial analysis that aids in senior level decision making regarding compatibility issues related to proposed energy projects in the vicinity of Navy operational areas.

NUWCDIVNPT also serves its internal product codes and external customers with subject matter expertise in digital information systems. NUWCDIVNPT’s Digital Information System for Energy, consisting of elements from the Division’s Environmental Planning Lab and the Division’s Media Lab focuses on the production of high-end visual communications content and multimedia, along with providing solutions for advanced scientific data visualization.

2.0 SCOPE

The contractor shall use a virtual (web based) framework for rapid multimedia content creation in collaboration with Navy stakeholders to produce and integrate the following energy messaging media content into NUWCDIVNPT’s Digital Information System for Energy: a completed 30 second Public Service Announcement (PSA), an edited high definition cinematic that is focused on Navy’s Energy Security messaging, web and mobile based multimedia content for distribution across the Navy that focuses on Navy’s Energy Security messaging and one interactive display template that integrates Navy Energy Security multimedia and cinematic elements. Multimedia elements and computer generated imagery (GCI) will be visualized on high definition monitors, exhibition technologies such as 2K and 4K resolution powerwalls, touch panel kiosks, and head mounted displays.

3.0 APPLICABLE DOCUMENTS

The following specifications shall apply:

3.1 Department of Defense Instruction NUMBER 5040.7 Visual Information Production procedures

3.2 Department of Defense Instruction NUMBER 5040.16 Assistance to Non-Government, Entertainment-Oriented Motion Picture, television and Video productions

3.3 Department of Defense Instruction NUMBER 5040.15 Delineation of DoD Audio-Visual Public Affairs responsibilities and policies

3.4 Department of Defense Handbook: Development of Multimedia Instruction (IMI) MIL-HDBK-29612-3A

3.5 Department of Defense Instruction NUMBER 5230.24 Distribution Statements on Technical Documents (Note the product in this requirement is Distribution Statement A (UNCLASSIFIED).

4.0 TECHNICAL REQUIREMENTS

The contractor shall provide the Government access to a commercial off the shelf, Navy approved, web based framework that provides mechanisms for rapid multimedia content prototyping and collaborative production for Navy energy security and resiliency messaging through the duration of this contract. The web based framework must be web accessible from the Navy Marine Corp Intranet (NMCI) and NUWCDIVNPT’s Research Development Test and Evaluation (RDT&E) network through a standard web browser. This web based framework must be capable of delivering and hosting digital information for virtual collaboration, data discovery and multimedia content management for NUWCDIVNPT , Navy Sponsors, Navy energy subject matter experts and the contractor for all phases of the creative development, pre-production, production, and post-production tasks. The web based framework must be capable of providing collaborative tools for In-Process Review and exchange of media for iterative Government review of multimedia elements and delivery of final multimedia elements to the Government.

The contractor shall produce live action High Definition cinematic, CGI, visual simulation, animation, compositing and sound design to meet the technical requirements and execute deliverables as defined within the Scope (2.0), Creative Development, Pre-Production Task (4.1), Production / Post Production Task (4.2), and GFI section (5.1-5.4). The final products shall be high definition, edited master cinematic, multimedia motion graphics delivered in an acceptable uncompressed or compressed format defined within the specification listed under Deliverables section (4.3). The final deliverables will include all digital media assets, source audio and cinematic material, and graphical elements gathered for creation of final edited and mastered content. The contractor shall execute the production pipeline process through (Task 4.1) Creative Development, Pre-Production Phase 1 and (Task 4.2) Production / Post Production Phase 1. The contractor shall integrate all multimedia elements into NUWCDIVNPT’s Digital Information System for Energy.

4.1 Creative Development, Pre-Production Phase 1

The contractor shall execute by way of a web based framework, a creative development/scriptwriting phase. Tasking includes all research, concept development, outlining, writing, editing, illustrations, storyboarding, pre-visualizations necessary to document Navy energy multimedia concepts required to develop finished linear and interactive scripts and artwork depicting energy security media deliverables in their final form. Contractor is required to have a local director available to NUWC, Newport RI and OPNAV N45, District of Columbia for creative concept development meetings.

The contractor shall execute by way of a web based framework, a pre-production phase. Tasking includes the development of a Plan of Actions and Milestones (POAM) document and a distribution and delivery plan that details the roll out for one year of Navy energy messaging based on project scoping, analysis, defining production requirements and deliverables, planning, coordinating, organizing and procuring services as preparation prior to production of content. Pre-production is critical in order to achieve a successful production phase that meets requirements in a timely and cost-effective manner.

4.2 Production / Post Production Phase 1

The contractor shall execute a production phase that includes development of all services and products that comprise of the final media products, including both live action shoots and computer generated imagery (CGI), and web based content that meets specifications for Navy approved systems, ultra-high resolution exhibition technologies and commercial/consumer internet based devices as concluded from completion of Task (4.1). The process will consists of organizing digital artists, modelers, animators and compositors for CGI, and a production crew for camera-based acquisition either on set or on location for live action. The contractor shall develop a completed 30 second Public Service Announcement (PSA) edited high definition cinematic that is focused on Navy’s Energy Security messaging. The contractor shall develop media content that profiles Navy energy leadership. The contractor is required to provide local producer and creative director functions available to NUWC, Newport.

4.3 Deliverables

The contractor shall produce visual communication, multimedia, interactive and data visualization products. Each multimedia element shall be generated in accordance with the GFI as defined in Section 5.0. The contractor shall execute each production; multimedia or technical visualization project according to the professional production pipeline that includes all of the necessary steps to produce finished media products that are of the quality found in the commercial motion picture industry and broadcast television. GFI will be provided to define general or specific communication guidance.

Multimedia products as defined in the Creative Development/Pre-Production Phase 1 using the web based framework for rapid content production and final multimedia products defined in Production/Post Production Phase 1 shall be delivered as final edited master in ProRes HQ or equivalent. All media elements shall use industry standard formats and CODECS for Apple or Windows creative software suites commonly used within the digital media pipeline. Final viewing media shall use standard CODEC and play in common movie containers, such as QuickTime H264 or MPG and must be fully integrated into NUWCDIVNPT’s Digital Information System for Energy.

· Plan of Actions and Milestones (POAM) document

· Distribution and Delivery Plan

· Script, storyboards and pre-visualization elements

· Live action source footage from camera

· Models, illustrations, motion graphics, animations, and composites of computer generated imagery, photographs, titles and text content

· Source audio from camera or sound recordings

· Edited Masters - 30 second Public Service Announcement (PSA)

· Packaged digital media content compatible for play on Navy approved IT and commercial/consumer web based devices, and exhibition technologies

· Implementation of Navy profile per (GFI)

5.0 GOVERNMENT FURNISHED INFORMATION (GFI)

5.1 Baseline Energy Security and Resiliency Concepts to form script and message outline (working group notes, profile interviews)

5.2 Navy Energy subject-matter of interest and content direction from Navy

5.3 Navy Producer review

5.4 NUWC multimedia elements