Q A.docx

N66604-14-Q-0816 Questions and Answers

Q1: For A001 #3 - What is the Application Wireframe needed for? Please be more specific as this is typically for interactive and what you want is a 30 second PSA so not clear why you need this?

A1: This PSA will include computer animation as necessary to effetely engage the audience and will be decided upon when working on Task 4.1 Creative Development, Pre-Production Phase 1. The PSA may include filming Navy Energy Leaders as to profile their work and technologies. Creative direction, scope and limitations for the PSA will be decided during task 4.1 with Navy stakeholders.

Q2: For A002 #4 - Are you simply wanting the PSA to be encoded for web distribution? Please clarify?

A2: N/A

Q3: For A002 #5 - To put the integrated elements into your Digital Information System/Media Pipeline - can you provide more details on what the Pipeline is and requirements? What software are you using? Are there specific ways in which you log material for archiving/search? Etc. This is not hard to do just need more information so all settings the same so delivery seamless.

A3: It is expected all media formats should be standard non-proprietary formats. The details of the delivery structure and metadata requirements will be provided as GFI at the beginning of this contract.

Q4: Can you provide more information for the 30 second PSA? Is there filming - how much/location? Is there computer animation - how much/and what? The more information on the creative the better idea we have to provide a cost proposal.

A4: The 30 second PSA will include filming and the location is currently undetermined at this time but will be in the United States. This PSA will include computer animation as necessary to effetely engage the audience and will be decided upon when working on Task 4.1 Creative Development, Pre-Production Phase 1. The PSA may include filming Navy Energy Leaders as to profile their work and technologies. Creative direction, scope and limitations for the PSA will be decided during task 4.1 with Navy stakeholders.

Q5: Is this a follow-on requirement? If so, could you please provide the incumbent contract number for this opportunity?

If not, is this a new requirement?

A5: This is a new requirement.

Q6: Can you please be more specific with what is required for the "web based framework" for rapid multimedia content prototyping and collaborative production? Are you talking about the ability to have on-line collaborative edit sessions and reviews of content like the PSA or animation?

A6: YES

Q7: The more details on the capability of this "web based framework" the better.

A7: A "WEB BASED FRAMEWORK" IS A VIRTUAL COLLABORATIVE SPACE WHERE STORY DEVELOPMENT, PRE-PRODUCTION, PRODUCTION (PERHAPS IN CERTAIN ASPECTS) AND POST-PRODUCTION MAY BE AN INTEGRATED EXPERIENCE USING THE WEB, AND WEB BASED COLLABORATION SOFTWARE TO REMOVE GEOGRAPHICAL BOUNDARIES AS MUCH AS POSSIBLE. THIS ALLOWS THE GOVERNMENT PRODUCER OR DIRECTOR TO SEAMLESSLY WORK WITH CREATIVE AND TECHNICAL TALENT VIRTUALLY.

Q8: Also it is very hard to provide a bid or cost proposal as it's not clear on what are we creating or the final deliverables? Is there a way to define the final deliverables with more details/information?

A8: DELIVERABLES ARE LISTED IN SECTION 2.0 AND 4.3 OF THE SOW. HARD MULTIMEDIA DELIVERABLES WILL BE DEFINED WHILE IMPLEMENTING TASK 4.1 CREATIVE DEVELOPMENT, PRE-PRODUCTION PHASE 1. PLEASE SEE TECHNICAL REQUIREMENTS SECTION 4.0 AND SCOPE SSECTION 2.0. PLAN OF ACTION AND MILESTONES (POAM) DOCUMENT FOR ONE YEAR OF MULTIMEDIA ENERGY MESSAGING CONTENT AND DISTRIBUTION DELIVERY PLAN IS REQUIRED UNDER THE FIRST TASK WHICH WILL DETAIL FINAL DELIVERABLES "WITHIN SCOPE" AS DEFINED IN TASKS 4.1 AND 4.2 AND APPROVED BY GOVERNMENT STAKEHOLDERS

Q9: There is a 30 second PSA?

A9: YES

Q10: What other digital media - need specifics to do pricing the SOW notes "contractor shall develop media content that profiles Navy energy leadership" - is this another media piece beyond the 30 second PSA? If so how long is it?

A10: THIS IS A PIECE OF THE PSA. HOWEVER THERE WILL NEED TO BE ADDITIONAL MEDIA FOR PRINT, WEB, AND MOBIL THAT COVER NAVY ENERGY RESILANCY AND SECURITY.

Q11: The SOW also states: "web and mobile based multimedia content for distribution across the Navy.multimedia elements and computer generate imagery (CGI) will be visualized on high definition monitors, exhibition technologies such as 2K and 4K resolution portals, touch panel kiosks, an head mounted displays" - again need very specific information here on exact type of animation - length of animation - exact type of mobile or web content so we can provide cost for each specific item.

A11: THIS CONSTENT IS TO BE DEFINED IN COLLOBARTION WITH GOVERNMENT STAKEHOLDER/GOVERNMENT ASSIGNED PRODUCER/DIRECTOR WHEN VENDOR IS CONDUCTIGN TASK 4.1 AND DEVELOPING THE POAM DOCUMENT AND DISTRIBUTION AND DELIVERY PLAN. PLEASE NOT TECHNICAL REQUIREMENTS SECTION 4.0

Q12:Are the collaboration tools to provide

A12: NUWC: COLLABORATION TOOLS CAN BE THOUGHT OF AS A "WEB BASED FRAMEWORK" A VIRTUAL COLLABORATIVE SPACE WHERE STORY DEVELOPMENT, PRE-PRODUCTION, PRODUCTION (PERHAPS IN CERTAIN ASPECTS) AND POST-PRODUCTION MAY BE AN INTEGRATED EXPERIENCE USING THE WEB, AND WEB BASED COLLABORATION SOFTWARE TO REMOVE GEOGRAPHICAL BOUNDARIES AS MUCH AS POSSIBLE. THIS ALLOWS THE GOVERNMENT PRODUCER OR DIRECTOR TO SEAMLESSLY WORK WITH CREATIVE AND TECHNICAL TALENT VIRTUALLY.

Q13: There appears on the surface some contradiction in what is to be delivered. Scope 2.0 lists what appear to be three (3) items "...a completed 30 second Public Service Announcement (PSA), an edited high definition cinematic that is focused on Navy's Energy Security messaging, web and mobile based multimedia content for distribution across the Navy that focuses on Navy's Energy Security messaging and one interactive display template that integrates Navy Energy Security multimedia and cinematic elements.";

Paragraph 4.2 3rd sentence states "The contractor shall develop a completed 30 second Public Service Announcement (PSA) edited high definition cinematic that is focused on Navy's Energy Security messaging."

Paragraph 4.3 lists "The contractor shall produce visual communication, multimedia, interactive and data visualization products."

So are we delivering

A13: This PSA details will be decided upon when working on Task 4.1 Creative Development, Pre-Production Phase 1. The PSA may include filming Navy Energy Leaders as to profile their work and technologies. Creative direction, scope and limitations for the PSA will be decided during task 4.1 with Navy stakeholders.

Q14: It appears that there is a need for more profile sequences than one PSA may handle. Is the intent to capture multiple profiles sequences for use in future, modified versions of a the PSA?

A14: Depending on Task 4.1 Creative Development, Pre-Production Phase 1 there may be a need to profile more that one individual.

Q15: Is the phased integration of media elements (pg 12, box 16, #5) another phrase for delivering of the media assets, i.e., integrating (thereby delivering) the assets into the NUWCDIVNPT's Digital Information System?

A15: Yes

Q16: Is this for the general public in a museum/type setting....or, is it for Navy staff only? If it's for the general public, the writing/scripting will be less or more.

A16: MEDIA CONTENT IS FOR NAVY COMMUNITIES ONLY

Q17: For the 1 completed 30 second Public Service Announcement (PSA)- is the distribution for television and Internet?

A17: DISTRIBUTION COULD BE EITHER. DISTRIBUTION WILL BE DEFINED WHEN VENDOR IS CONDUCTING TASK 4.1 CREATIVE DEVELOPMENT, PREPRODUCTION PHASE 1 WHILE DEVELOPING THE DISTRIBUTION AND DELIVERY PLAN

Q18: For the 1 edited high-def cinematic that is focused on Navy’s Energy Security messaging- what is the length- an hour? Two? A completed documentary? What's the distribution- television or solely Internet?

A18: ENERGY SECURITY MESSAGING CINEMATIC TIMEFRAME WILL BE DEFINED WHEN VENDOR IS CONDUCTING TASK 4.1 CREATIVE DEVELOPMENT, PREPRODUCTION PHASE 1 USING NAVY FURNISHED GFI AND WHILE DEVELOPING POAM DOCUMENT. DISTRIBUTION QUESTION ANSWERED IN FIRST QUESTION

Q19: Would there be underwater footage to shoot?

A19: NO

Q20: Is this the footage created to be uploaded to an existing database or established website? Or, would you like a brand new build completely? If it's a brand new build, it affects pricing and I will include in my proposal all of the technical requirements, a combination of hardware and software.

A20: MEDIA CONTENT TO BE DELIVERED TO NUWC'S INFORMATION SYSTEM FOR ENERGY. CONTENT MAY BE USED ON EXISTING WEBSITE. WEB TEMPLATE MAY BE DESIGED FOR NAVY APPROVED SYSTEMS IF DETERMINED NECESSARY DURING TASK 4.1 CREATIVE DEVELOPMENT, PREPRODUCTION PHASE 1 FOR DISTRIBUTION

Q21: Also, what about site maintenance- would the Navy take over site maintenance or would you all prefer an outside vendor to keep the contract? If so, what length of time would they need to keep the contract?

A21: N/A

Q22: Would you want users to be able to publish their own data?

A22: N/A

Q23: Do you want a secured site with user logins? If so, would the desire be to attain the 29 and a half million users as stated in the RFP?

A23: N/A

Q24: Would the CGI be provided by Navy staff, or would me as the contractor be required to model this?

A24: VENDOR IS RESPONSIBLE FOR CGI. NAVY GFI WILL BE PROVIDED IN FORM OF CGI IF AVAILBLE AND RELATABLE

Q25: Would the CGI be provided by the Navy or would the contractor be required to model all CGI scripts?

A25: VENDOR IS RESPONSIBLE FOR CGI. NAVY GFI WILL BE PROVIDED IN FORM OF CGI IF AVAILBLE AND RELATABLE

Q26: What's the purpose of the interactive display template?

A26: EXPOSITION AND DEMONSTRATION OF CONTENT

Q27: Should this be a touch-screen tablet on a stand which would be homed at a lobby of an office or museum/type setting?

A27: WILL BE DEFINED WHEN VENDOR IS CONDUCTING TASK 4.1 CREATIVE DEVELOPMENT, PREPRODUCTION PHASE 1 USING NAVY FURNISHED GFI AND WHILE DEVELOPING POAM DOCUMENT THAT DETAILS THE ROLLOUT FOR ONE YEAR OF NAVY ENERGY MESSAGING