Brand_Name_Justification.pdf

DEPARTMENT OF THE ARMY

HEADQUARTERS, UNITED STATES ARMY MARKETING AND ENGAGEMENT BRIGADE

185 9TH CAVALRY REGIMENT AVENUE

FORT KNOX, KENTUCKY 40121-5725

MRME-L 10 May 2018

MEMORANDUM FOR DRUM MICC S2PS Office

SUBJECT: Brand Name Letter for U.S. Army Mission Support Battalion (USAMSB) FEDBID Buy#

1. The U.S. Army Mission Support Battalion (USAMSB) has a requirement for the purchase of one each ProJet CJP 660 Pro 3D Color Printer as life-cycle-replacement.

The USAMSB operates a Government Owned Contractor Operated (GOCO) graphics operation that provides specialized branded material (banners, posters etc…) for use by its customers; the U.S. Army Recruiting Command, the U.S. Cadet Command, the Office of the Chief, Army Reserve and the Army Marketing Research Group for the purpose of the marketing of and the recruiting for the U.S. Army.

2. A ProJet 460 3D Color Printer is currently utilized in the USAMSB GOCO, when purchased this was because of the versatility of this printer and the high quality of the graphics produced. The 3D Systems Projet 660 3D Printer is the only available printer in the market capable of full color 3D printing that meet the materials and quality specifications required for the USAMSB’s GOCO. The familiarity of the current contractor with this make of printer is another factor if the use of this brand. The purchase of the ProJet CJP 660 Pro 3D printer will reduce the amount of training needed by the operators.

3. For the reasons listed above the USAMSB requests a brand name purchase of 1 EA ProJet CJP 660 Pro 3D Color Printer.

4. Point of contact for this action is Mr. Randall P Talley at (502) 626-1476 or randall.p.talley.civ@mail.mil

Randall P. Talley, GS13 U.S. Army Marketing & Engagement Brigade S4/PBO

REPLY TO

ATTENTION OF

Randall P Talley GS13

Kristin Church-Mulvaney Competition Specialist