JUSTIFICATION DETAILS for COVID-19 Class JandA_Fully Executed.pdf

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Emergency Public Health Education Campaign Support Services
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75P00120F80188
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JUSTIFICATION DETAILS FOR COVID-19

EMERGENCY RESPONSE ACTIVITIES

The Department of Health and Human Services (HHS) issued a class Justification & Approval (J&A) in accordance with FAR § 6.303- 1(d) and 6.302-2, Unusual and Compelling Urgency, FAR § 8.405-6(a)(1)(A), Limiting Sources, and FAR § 16.505(b)(2)(i)(A), Exceptions to the Fair Opportunity Process for all contract actions to facilitate the recovery efforts necessary to address the 2019 Novel Coronavirus (COVID-19). The J & A is essential to respond to urgent requests for immediate support to respond to the expanding outbreak of the COVID-19 global pandemic. https://intranet.hhs.gov/sites/default/files/s3fs-public/s3fs-public/2020-03/class-justification-open-competition-covid-19-response.pdf

This form must be completed for all actions to meet the requirement set forth in 5(a) of the Department of Health and Human Services (HHS) class J&A for the COVID-19 pandemic response issued via HHS Acquisition Alert 2020-08.

Actions taken under this authority shall include documentation of market research performed and prospective sources of supply and services.

Additionally, shall include evidence of the urgent and compelling nature of the particular action, reviewed and approved at a level above the Contracting Officer.

Identification of Program Office, Contracting Activity, and Proposed Requirement, Justification and Program Office Certification:

A. Program Office:

Division of Strategic National Stockpile 2945 Flowers Rd. South Atlanta, GA 30341

B. Contracting Activity:

Health & Human Services Assistant Secretary for Preparedness and Response Office of Resource Management Contracts & Grants Division Strategic National Stockpile (SNS) Contracts Branch

C. 1. Identification of Requirement:

a. Nature of Action to be Approved:

Sole source acquisition of (Describe):

C. 2. Demonstration that the proposed contractor(s) unique qualifications or the nature of the acquisition requires use of the authority cited in the class J&A for the COVID-19 pandemic response.

a. Describe market research performed and prospective sources of supply and services:

b. Proposed Vendor:

DEPARTMENT OF HEALTH & HUMAN SERVICES Office of the Secretary

Office of the Assistant Secretary for Preparedness & Response Washington, DC 20201 https://intranet.hhs.gov/sites/default/files/s3fs-public/s3fs-public/2020-03/class-justification-open-competition-covid-19-response.pdf https://intranet.hhs.gov/sites/default/files/s3fs-public/s3fs-public/2020-03/class-justification-open-competition-covid-19-response.pdf

Rev. 5/21/2020

c. Estimated Procurement Amount (including options):

E. 3. Provide evidence of the urgent and compelling nature of the particular action:

a. Explain:

b. Other facts supporting sole source procurement if any:

F. Program Office Certification:

Technical / Requirements Certification: By my signature below, I certify that the supporting data being used under the class J & A and certify the justification is true and accurate to the best of my knowledge.

Contracting Officer Representative’s Name:

Position Title:

COR Signature:

Date:

G. Contracting Officer’s Certification

I hereby certify that this justification is accurate and complete to the best of my knowledge. I approve this justification subject to availability of funds, and provided that the services and supplies herein describe have otherwise been authorized for acquisition.

Rev. 5/21/2020

Contracting Officer’s Name:

Position Title:

Contracting Officer’s Signature:

Date:

H. Approval One Level Above the Contracting Officer

I have reviewed this justification and approve or do not approve the action.

Name:

Position Title:

Signature:

Date:

Text1: Emergency Public Health Campaigns
Text2: Crosby Marketing Communications, Inc.
Text3: 9020000
Text4: Due to the current COVID-19 public health emergency, HHS has an urgent need to send vital public health messages via digital and traditional mediums to the American public regarding the prevention of the spread of COVID-19 and plasma donation for the development of potential therapeutics. The time sensitivity of this messaging cannot be overstated.

A sole-source bridge contract is needed to continue vital health messaging while contracts put into place to provide critically important public health, therapeutic and vaccine information that will be relevant across the country throughout the process of reopening. The agency has determined that these contracts will be competitively awarded and will likely not be in place in time to meet this immediate need.

No-year funds are available to ASPA through the CARES act to fund a bridge contract designed to respond to the urgent need to educate the public and address important information gaps about the prevention and treatment of COVID-19. Any delay in this work will potentially increase the number of COVID-19 infections and ultimately deaths of even more Americans. Lack of immediate widespread messaging may also delay adoption of therapeutics and the availability of a vaccine.

Text5: HHS currently has a contract with Crosby Marketing Communications, Inc. This contractor is uniquely positioned to immediately disseminate vital COVID-19 public health messaging across the nation as they have already planned and implemented a national education campaign using radio public service announcement encouraging American’s to donate plasma, and can, on “Day 1” of a bridge contract, place additional educational messages to American’s in COVID-19 “hot spots” throughout the country and beyond. Bringing in a new organization would require time to train, educate and equip staff. Such a delay would negatively impact the need to address COVID-19 and plasma donation messaging, potentially causing additional loss of life due to information gaps regarding prevention.
Text6: Janell Muhammad
Text7: Public Affairs Specialist
2020-08-14T10:40:36-0400
Janell M. Muhammad -S
Date9_af_date: 08/14/2020
Text10: Lydina M Battle
Text11: Team Lead contracting officer
2020-08-20T10:07:22-0400
Lydina M. Battle -S
Date13_af_date: 08/20/2020
Text14: Joseph J.E. Pirrone
Text15: Supervisory Contract Specialist
2020-08-20T11:58:49-0400
Joseph J. Pirrone -S
Date17_af_date: August 20, 2020
Check Box18: Yes
Check Box19: Off
Text8: The contractor is uniquely positioned to immediately disseminate vital COVID-19 public health messaging across the nation as they have already planned and implemented a national education campaign using radio public service announcement encouraging American’s to donate plasma, and can, on “Day 1” of a bridge contract, place additional educational messages to American’s in COVID-19 “hot spots” throughout the country and beyond.

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