Justification and Approval.pdf

VHAPM Part 813.106 Simplified Acquisition Procedures: Soliciting from a Single Source Attachment 1: Single Source Justification for SAP under the SAT

VHAPM Part 813.106 Page 1 of 2 Original Date: 08/30/17 Revision 02 Eff Date: 03/31/2020

DEPARTMENT OF VETERANS AFFAIRS

Justification for Single Source Awards IAW FAR 13.106 1 For

Over Micro Purchase Threshold but Not Exceeding the SAT ($250K)

Requirement Title: Veteran Outreach with Cincinnati Reds Acquisition Plan (ID Number): 36C250 21 AP 2989 VA 2237 (ID Number): 539 21 3 5564 0023

1. Contracting Activity:

Department of Veterans Affairs Network Contracting Office (NCO) 10 260 East University Avenue Cincinnati, Ohio 45219 2637

(513) 559 3704 Station Code: 36C250

2. Brief Description of Supplies/ Services required and the intended use/Estimated Amount:

Cincinnati VA Public Affairs Department seeks to utilize communication vehicles under the proprietary operations of The Cincinnati Reds within Great American Ball Park located in Cincinnati, Ohio. Among the communications vehicles sought after made available by the Cincinnati Reds are digital LED boards within Great American Ball Park and an annual event (Reds Fest) the Cincinnati Reds host at Duke Energy Convention Center in Cincinnati, Ohio. Both the LED digital display boards and Reds Fest have established market based audiences with Veteran customers in the Tri State community that the Cincinnati VA can benefit from by using communication vehicles the Cincinnati Reds have through Great American Ball Park where the Cincinnati Reds play their professional baseball games during scheduled home games and Reds Fest at Duke Energy Convention Center.

Based upon the Cincinnati Reds capabilities to reach out and provide messaging exposure to large amounts of Veterans within the market catchment area of the Cincinnati VA (OH IN KY).

3. Unique characteristics that limit availability to only one source, with the reason no other supplies or services can be used: The Cincinnati Reds have proprietary rights to all adverting at Great American Ballpark and all Reds sponsored events. A review of the Vendor Information Pages (VIP) confirmed that there are 0 SDVOBs / 0 VOSBs for advertising with the Cincinnati Reds. And review of SAM confirmed that the Cincinnati Reds are the only vendor authorized to provide advertising at Great American Ballpark and Reds sponsored events.

4. Description of market research conducted and results or statement why it was not conducted:

A query of the System for Award Management (SAM) and Vendor Information Pages (VIP) confirmed that the Cincinnati Reds are the only vendor authorized to provide advertising at Great American Ballpark and Reds sponsored events. Furthermore, discussions with the Chief of Publics Affairs at Cincinnati VAMC and the Cincinnati Reds Corporate Partner Manager also confirmed that the Cincinnati Reds are the only vendor authorized to provide advertising at Great American Ball Park and Reds sponsored events.

VHAPM Part 813.106 Simplified Acquisition Procedures: Soliciting from a Single Source Attachment 1: Single Source Justification for SAP under the SAT

VHAPM Part 813.106 Page 2 of 2 Original Date: 08/30/17 Revision 02 Eff Date: 03/31/2020

5. Contracting Officer's Certification: Purchase is approved in accordance with FAR13.106 1(b). I certify that the foregoing justification is accurate and complete to the best of my knowledge and belief.

BRADLEY BURHITE 27 May 2021 Contracting Officer

Bradley K. Burhite 1461180

Digitally signed by Bradley K.

Burhite 1461180 Date: 2021.05.27 10:45:35 -04'00'