J&A.pdf

Fund Type

Simplified Acquisition Procedures (SAP)

DETERMINATION MEMORANDUM FOR SOLE SOURCE ACQUISITIONS

OVER THE MICRO-PURCHASE THRESHOLD BUT NOT EXCEEDING

THE SIMPLIFIED ACQUISITION THRESHOLD ($150,000)

FAR 13.106-3(b)(3)(i)

SOLICITATIONS MAY BE LIMITED TO ONE SOURCE ONLY IF THE CONTRACTING OFFICER DETERMINES

THAT ONLY ONE SOURCE IS REASONABLY AVAILABLE. WHEN THE CUSTOMER DESCRIBES AN ITEM OR

SERVICE, WHICH LIMITS THE AVAILABILITY TO ONE SOURCE, THE DETERMINATION MUST EXPLAIN WHY

THE ITEM OR SERVICE PROVIDER IS THE ONLY ONE THAT WILL MEET THE GOVERNMENT'S

REQUIREMENT. STATEMENTS SUCH AS "ONLY KNOWN SOURCE" OR "ONLY SOURCE WHICH CAN MEET

THE REQUIRED DELIVERY DATE" ARE INADEQUATE TO SUPPORT A SOLE SOURCE PURCHASE. THIS

FORM MAY BE USED IN LIEU OF THE DETERMINATION DESCRIBED IN FAR 13.106. THE CUSTOMER SHALL

PROVIDE THE FOLLOWING INFORMATION:

1. PURCHASE REQUEST NUMBER 2. ESTIMATED AMOUNT:

NAME/CAGE CODE OF PROPOSED CONTRACTOR

7D4N5

O&M

NGREA

OTHER

3. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES REQUIRED AND THE INTENDED USE:

4. UNIQUE CHARACTERISTICS THAT LIMIT AVAILABILITY TO ONLY ONE SOURCE, WITH

THE REASON NO OTHER SUPPLIES OR SERVICES CAN BE USED:

WMATA is the only mass transportation provider servicing all of Washington, D.C. and the immediate suburbs with bus and rail transportation, 1,648 buses supporting 10,687 bus routes; 118 miles of metrorail system supporting 91 stations. This specific requirement will provide DCNG Recruiting & Retention

Battalion the ability to advertise on transit bus. This advertisement will significantly booster DCNG RRT visibility to meet its recruiting mission. Outfront Media Inc., is the only advertising agency for WMATA and is only the only company that provides bus and transit advertising space for WMATA.

OUTFRONT MEDIA INC.

F6M2WG8259AW01 $100,000.00

The 113th Recruiting & Retention Team has a requirement for recruitment initiative. This requirement will provide 4 full wraps and a large wallscape. The wraps will display on buses on both sides of bus, while the wallscape will be placed in a general location in order to reach a larger demographics of people.

5. MARKET RESEARCH:

PROVIDE A STATEMENT OF ACTIONS, IF ANY, THE GOVERNMENT MAY TAKE TO

REMOVE OR OVERCOME ANY BARRIERS TO COMPETITION BEFORE FUTURE

ACQUISITIONS ARE REQUIRED:

6. I CERTIFY THAT THIS JUSTIFICATION IS ACCURATE AND COMPLETE TO THE BEST OF

MY KNOWLEDGE AND BELIEF, AND THAT COMPLETING THIS PURCHASE AS A SOLE

SOURCE IS IN THE BEST INTEREST OF THE GOVERNMENT. ADDITIONALLY, I APPROVE

THIS JUSTIFICATION TO LIMIT COMPETITION SUBJECT TO THE AVAILABILITY OF FUNDS

AND PROVIDED THAT THE SERVICES OR SUPPLIES HEREIN DESCRIBED HAVE

OTHERWISE BEEN AUTHORIZED FOR ACQUISITION.

7a. CONTRACTING OFFICER NAME 7b. CONTRACTING OFFICER SIGNATURE

In researching advertisement with WMATA, it was found that Outfront Media is only advertising agency for WMATA and is the only company that is contracted to provide advertising space on buses and transits for WMATA. The Metrobus and Metrorail system covers all of the District of Columbia and the suburbs of Maryland and Northern Virginia. Exterior bus advertising penetrates 90% of the daily population and makes multiple impressions all over the region, throughout business districts, residential areas, and tourist attractions. Advertising in the Metrobus and Metrorail system provides an opportunity to target business executives, federal employees, students, and tourists. As such, if we are to maximize our recruitment efforts, we will need to utilize Outfront Media Inc.

We will continuously conduct market research, however; until the WMATA diversifies its advertising opportunities, the DCNG will have to contract with Outfront Media, Inc. if it is to maximize and attain its recruitment efforts.