Ice_form.pdf

This is an Independent Cost Estimate (ICE) form template document related to a Request for Proposal issued by METRO Regional Transit Authority in Summit County, Ohio, for comprehensive advertising services across its fleet of 225 revenue vehicles. METRO seeks an outside advertising firm to sell and maintain digital and print signage on 133 standard transit buses (ranging from 35 to 60 feet) and 92 paratransit vehicles. Advertising options include printed interior overhead signage, interior digital displays, and full vehicle wraps on exterior surfaces, with restrictions on front-of-vehicle placement. The solicitation requires vendors to submit detailed sales and market plans with evaluation criteria addressing experience, project approach, market strategy, and proposal quality. The question submission deadline is February 9, 2026 at 4:00 p.m., with responses provided February 11, 2026, and final proposals due February 19, 2026 at 4:00 p.m. through METRO's OpenGov portal. The contract term is four years beginning May 1, 2026, through May 1, 2030, with a potential optional renewal year.

The contractor will assume all costs associated with advertising material printing, installation, maintenance, and removal, including vehicle preparation and repair work, and must provide insurance coverage or a performance bond to protect against damages. METRO's historical advertising sales data indicates annual revenues ranging from approximately $208,483 to $263,398 over the past five years, with no minimum guarantee amounts specified, suggesting flexibility in revenue-sharing arrangements. The selected vendor must collaborate with METRO's in-house advertising sales manager to transition existing accounts and manage space allocation and billing logistics. Disadvantaged Business Enterprise (DBE) participation requirements apply, and the procurement is subject to Federal Transit Administration regulations. METRO serves a population of 538,370 in Summit County, operating 24 fixed routes and express commuter service between Akron and Cleveland, providing significant advertising exposure opportunities.