doc02953520260106131406.pdf

This is a Request for Proposal document from METRO Regional Transit Authority, a public transit provider serving Summit County in northeast Ohio. METRO is seeking an outside advertising firm to sell and maintain digital and print signage across its fleet of 225 revenue vehicles, comprising 133 standard transit buses (35, 40, and 60-foot models) and 92 paratransit vehicles, with potential expansion to external digital signage in the future. Advertisement placement options include printed interior overhead signage, interior digital displays, and complete vehicle wraps. The transit agency operates 24 fixed routes providing seven-day-a-week service to a service area population of 538,370 and also operates Northcoast Express commuter service between Akron and Cleveland. The selected contractor will transition current advertising accounts, work with METRO's in-house advertising sales manager on space allocation and billing logistics, and develop a high-quality advertising program that maximizes revenue for the agency while accommodating both transit agency promotions and small to large commercial clients.

The solicitation emphasizes METRO's goal of maximizing advertising revenue through a professional partnership. Exterior advertising space is available on both sides of full-size buses, including window areas and rear sections, with restrictions prohibiting signage on the front of vehicles. Interior space includes dedicated overhead advertisement areas and managed internal digital displays. The contractor should be prepared to work collaboratively with existing METRO staff to ensure seamless account transition and proper management of available advertising inventory across the agency's geographically diverse service territory in northeast Ohio.