FINAL_TTI_Social_Media_TLO_ELO.docx

References Terminal Learning Objectives

Describe a communication plan

· Identify elements of a communication plan

· Define social media

· Discuss the role of social media within the DoD

· Discuss the significance of social media in today’s information environment (impact of mobile access, audience interactivity, time)

· Discuss external official DoD presence management policies

· Discuss differences between personal and professional PA social media engagement

· Identify social media platforms and their appropriate strategic use (Twitter, Facebook, Instagram, YouTube, Flickr, etc.)

· Identify target audiences for each social media platform

Identify DoD regulations, policies, and guidelines concerning social media

· Identify Memorandum -- DoD PA Guidance for Official Use of Social Media

· Define Mission, Roles and Functions of DOD PA

· Explain ethical cosniderations

· Explain Information Management, Threats, and Operations Security

Develop social media policies and procedures for the organization

· Prepare social media policies for the full life cycle of social media accounts

· Explain how to draft social media policies to empower employees for success

· Evaluate social media policies for interaction with the public

· Develop procedures for managing social media accounts

Develop a social media strategy (planning process)

· Identify goals/objectives (align with commander’s intent)

· Use critical thinking skills to select and develop audience relevant visual communication products, for multiple social media platforms aligned with strategic communication objectives

· Apply tactics (best practices, collaboration, cross-utilization, Search Engine Optimization, mashups, meta-tagging, media embeds, etc.)

· Establish monitoring and measurement techniques (monitoring vs. listening, return on investment, environmental scanning)

· Explain social influence (targeting/segmentation and measurement)

· Explain data analytics (benefits and challenges, trends analysis)

· Explain the use of social media in counter propaganda efforts.

Explain crisis communications in the social media environment

· Explain the importance of communication (informed public)

· Explain monitoring audience reaction

· Explain the capabilities of mobile devices

· Describe engagement best practices (posting and responding)

Demonstrate effectice writing techniques for social media

· Compose social media updates that support communications objectives

· Employ social media-specific writing tactics to create concise, persuasive content

· Compare and contrast social media updates in order to determine which writing tactics resonate with users

· Optimize content using techniques such as search engine optimization, headlines and visuals

Training Task Inventory Social Media Manager’s Course

DoD Instruction 8550.01, “DoD Internet Services and Internet-Based Capabilities (IbC),” September 11, 2012 http://www.dtic.mil/whs/directives/corres/pdf/855001p.pdf

DoD Principles of Information (found in DoDI 5122.05, “Assistant Secretary of Defense for

Public Affairs (ASD(PA)), September 5, 2008 http://www.dtic.mil/whs/directives/corres/pdf/512205p.pdf

DoDD 5400.11, “DoD Privacy Program,” May 8, 2007 http://www.dtic.mil/whs/directives/corres/pdf/540011p.pdf

M-10-06, “Open Government Directive,” December 8, 2009 http://www.whitehouse.gov/sites/default/files/omb/assets/memoranda_2010/m10-06.pdf

DoDI 8500.01, “Cybersecurity,” March 14, 2014 http://www.dtic.mil/whs/directives/corres/pdf/850001_2014.pdf

DoDD 5500.7-R, “Joint Ethics Regulation (JER),” updated November 17, 2011 http://www.dtic.mil/whs/directives/corres/pdf/550007r.pdf

Privacy Act of 1974 http://www.archives.gov/about/laws/privacy-act-1974.html

M-13-10, “Antideficiency Act Implications of Certain Online Terms of Service Agreements,” April 4, 2013 http://www.whitehouse.gov/sites/default/files/omb/memoranda/2013/m-13-10.pdf

Section 508 of the Rehabilitation Act http://www.section508.gov/Section-508-Of-The-Rehabilitation-Act “NARA Guidance on Managing Web Records,” January 2005. http://www.archives.gov/records-mgmt/policy/managing-web-records-index.html

“Information Collection under the Paperwork Reduction Act,” April 7, 2010 http://www.whitehouse.gov/sites/default/files/omb/assets/inforeg/PRAPrimer_04072010.pdfSections 801-940 and 978 of Title 10, United States Code, “The Uniform Code of Military Justice (UCMJ),” May 31, 1951 http://www.loc.gov/rr/frd/Military_Law/pdf/morgan.pdf

DoD Manual 5205.02, “DoD Operations Security (OPSEC) Program Manual,” November 3, 2008. http://www.dtic.mil/whs/directives/corres/pdf/520502m.pdf

DoD Instruction 5105.04, “Department of Defense Federal Advisory Committee Management Program,” August 6, 2007. http://www.au.af.mil/au/bov/docs/Reference_Documents/DoD_5105_04.pdf

DoDI 5040.02, “Visual Information,” October 27, 2011. http://www.dtic.mil/whs/directives/corres/pdf/504002p.pdf DoD Captioning Style Guide, October 28, 2013 file:///C:/Users/nagnew/Downloads/StyleGuide-131028.pdf

Copyright Law of the United States, December 2011 http://www.copyright.gov/title17/

Federal Information Security Management Act (FISMA), June 24, 2014 http://www.dhs.gov/federal-information-security-management-act-fisma

DoDI 5025.01, “DoD Issuances Program,” June 6, 2014 http://www.dtic.mil/whs/directives/corres/pdf/502501p.pdf

DoDD 5400.11, “DoD Privacy Program,” September 1, 2011 (Updated) http://www.dtic.mil/whs/directives/corres/pdf/540011p.pdf

DoDM 5040.06, “Visual Information (VI), Volume 3, VI Records Schedule,” September 19, 2013 (Updated) http://www.dtic.mil/whs/directives/corres/pdf/504006v3.pdf