Hobsons FY20 Statement of Work.pdf
PDF 92 KB Posted
- Attached to
- Naviance High School Integration Platform Federal contract opportunity
- Solicitation number
- N0018920Q0517
About this file
This statement of work outlines requirements for an online college planning and engagement platform to support the U.S. Naval Academy's nationwide outreach efforts. The Naval Academy seeks access to a tool that allows targeting messages to students by location, demographics, academic year, and GPA. It also requires the ability to message high school counselors and advertise on college discussion boards integrated with other planning tools. An enhanced institutional profile with multimedia is needed to promote the Naval Academy on college search websites. The qualified contractor must provide a nationwide network, outreach and marketing support, and detailed usage metrics. The period of performance is from September 30, 2020 to September 29, 2021. Deliverables are to be sent to the Naval Academy Office of Admissions in Annapolis, Maryland.
View the file
Other files for this federal contract opportunity
| File | Type | Posted |
|---|---|---|
| SF30 N0018920Q05170001.pdf | ||
| N0018920Q05170001.pdf | ||
| N0018920Q0517.pdf | ||
| Synopsis.pdf | ||
| JA Rev 002_Final Revisions.pdf |
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Text version
US Naval Academy Web Based College Planning and Engagement Admissions Department – Strategic Outreach
U.S. Naval Academy
Statement of Work
N0016120RC06818
Background
In accordance with Title 10 of US Code, the United States Naval Academy has a mandate to admit qualified applicants from every congressional district in the United States. As a result of this mandate, our outreach and marketing efforts have a national focus, and also include territories outside of the continental United States. The Office of Admissions seeks to leverage channels that support outreach activities nationwide.
Summary
Channels to connect with prospective candidates are vital to Naval Academy Office of Admissions outreach efforts, because they increase the awareness of students in areas of the United States that have minimal exposure to the opportunities available to them at the Naval Academy. A crucial emerging channel is web based college planning tools. These are vital to high school students’ search for higher education and they are growing exponentially in popularity. Engaging students via these channels with a robust presence is of the utmost importance in order to continue to attract a Brigade of Midshipmen that reflects the needs of the naval service and the diversity of the men and women they will lead.
Requirements Online platform with capacity to provide access to an online tool that allows USNA to specifically send target messages to students by state, ethnicity, year in high school, and
GPA.
Online platform with capacity to provide access to an online tool that allows USNA to message and engage high school counselors and advisors who work with students during the college admissions process.
Online tool that allows USNA to have an enhanced presence on college search websites to include profiles, photo tours, videos, and links to the USNA Admissions website, prospective student request for information link, application, and online tours.
Qualifications Nationwide network Ability to provide school outreach and marketing/design support Ability to provide detailed metrics and reporting
Period of Performance September 30, 2020 to September 29, 2021
Delivery Address Office of Admissions
U.S. Naval Academy 52 King George Street Annapolis, MD 21402
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