MAS - Girl On The Roof Inc. - GS10F100CA

General Services Administration Federal Supply Service Authorized Federal Supply Schedule Price List

CONTACT Carol Reeve, President

Multiple Award Schedule (MAS)

Professional Services Marketing and Public Relations

SAM UEI: NYRYAXELN9L6

Girl on the Roof Inc.

2620 Woodberry Drive Winston-Salem, NC 27106-4625

Price list current as of Modification #eModId KIXM1TEW effective March 19, 2024.

Online access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu driven database system. The internet address for GSA Advantage!® is: GSAAdvantage.gov.

mailto:carol%40girlontheroof.com?subject=GotR%20GSA%20Price%20List http://www.girlontheroof.com

Table of Contents

CUSTOMER INFORMATION

ABOUT GIRL ON THE ROOF

OPERATING & COST ADVANTAGE

GOVERNMENT EXPERIENCE

GOVERNMENT CONTRACT CAPABILITIES

LABOR CATEGORY DESCRIPTIONS

LABOR CATEGORY PRICING

SAMPLE WORK

THANK YOU

Federal Supply Service Price List | GS-10F-100CA | Page 3

Customer Information

1a. Table of awarded special item numbers (SIN) SIN RECOVERY SIN DESCRIPTION

541430 541430RC Graphic Design Services

541511 541511RC Web Based Marketing Services

541820 541820RC Public Relations Services

OLM OLMRC Order Level Marketing

1b. Lowest Priced Model number and price Prices shown are Net, all discounts deducted and valid for all domestic areas. See item 6.

1c. Hourly rates See Labor Category Descriptions and Pricing on Page 10 – Page 16.

2. Maximum order $1,000,000.00

3. Minimum order $100.00

4. Geographic coverage (delivery area) Domestic only.

5. Point of production Same as company address (Winston-Salem, NC).

6. Discount from list prices Government net prices (discounts already deducted; see Page 16 ).

7. Quantity discounts 2% for orders between $25,000.00 and $49,999.99 3% for orders between $50,000.00 and $249,999.99 5% for orders over $250,000.00

8. Prompt payment terms 1% – 10 days; Net 30 Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items Not applicable.

https://www.girlontheroof.com

Federal Supply Service Price List | GS-10F-100CA | Page 4

10a. Time of delivery Specified on the Task Order.

10b. Expedited Delivery In most cases, yes. Contact contractor.

10c. Overnight and 2-day delivery In some cases, yes. Contact contractor.

10d. Urgent Requirements Contact contractor.

11. F.O.B. point(s) Destination.

12a. Ordering address Girl on the Roof, 2620 Woodberry Dr, Winston-Salem, NC 27106

12b. Ordering procedures For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPAs) are found in Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address Girl on the Roof, 2620 Woodberry Dr, Winston-Salem, NC 27106

14. Warranty provision Contractor’s standard commercial warranty.

15. Export packing charges Not applicable.

16. Terms and conditions of rental, maintenance, and repair Not applicable.

17. Terms and conditions of installation Not applicable.

18a. Terms and conditions of repair parts Not applicable.

18b. Terms and conditions for any other services Not applicable.

19. List of service and distribution points Not applicable.

20. List of participating dealers Not applicable.

Federal Supply Service Price List | GS-10F-100CA | Page 5

21. Preventive maintenance Not applicable.

22a. Special attributes (i.e. environmental attributes) Not applicable.

22b. Section 508 compliance on EIT As applicable.

23. Unique Entity Identifier (UEI) number NYRYAXELN9L6

24. Notification regarding registration in System for Award Management (SAM) database

Registered.

Federal Supply Service Price List | GS-10F-100CA | Page 6

About Girl on the Roof

Founded in 2009 by Carol Reeve, Girl on the Roof exists to amplify the message, exposure, and impact of organizations that aim to better the lives of others through education, arts, advocacy, and socially responsible economic development. We do this by crafting shout-worthy messages and effective tools to communicate them.

From strategic planning, identity, and graphic design to social media, web sites, and video production, GotR’s strategic marketing services generate impressive results for impressive organizations. Girl on the Roof has served 220+ client organizations and brands — mostly not-for-profit. In short, we do marketing that matters.

Founder Carol Reeve has 25+ years of marketing and branding experience, from Fortune 100 companies to nonprofit agencies, winning numerous community and industry awards along the way.

View her bio on LinkedIn.

Girl on the Roof team members are screened on the basis of character, competency, chemistry, and culture. If our name is on it, this is what it means:

• We do all things with excellence. Every time. Period.

• We add value through ideas, not just through execution. We are a strategic marketing firm, not just a design shop or advertising agency (though we do those things well, too). To ensure the best results, we start with the message and the audience; then we develop the strategy and the plan; then we execute.

• We are efficient and responsive. Girl on the Roof is deliberately lean and intentionally staffed. Clients tell us they appreciate that the experienced professionals they communicate with regularly are the ones doing the work. This saves time and money and ensures a more strategic end product. See Page 7 to see how this translates to real cost savings.

• We are transparent, truthful, and accountable. We ask good questions, provide the best counsel possible, and stand by our work. If you aren’t happy, we’ll make it right.

• We do work that matters. Regardless of shape, size, or sector, we serve organizations that serve others. This isn’t just a job for us; it’s a calling.

https://www.girlontheroof.com https://www.linkedin.com/in/carolreeve/

Federal Supply Service Price List | GS-10F-100CA | Page 7

Operating & Cost Advantage

The team at Girl on the Roof has big-agency experience. That means we know how much waste there can be in traditional agency processes — where six or more people can touch (and BILL TIME to) a project before any meaningful work is actually performed.

At Girl on the Roof, the people you communicate with on a daily basis are the ones doing the work. This reduces unnecessary billing and accelerates turnaround times, while at the same time increasing responsiveness and directional integrity. The result is a more strategic and consistent end product at a lower cost.

This process saves significant time and money while ensuring smoother communications and a higher quality end product.

Girl on the Roof is phenomenal!

They are kind and funny and care deeply for the work we do. They have been responsive to our many requests — often at the last minute, and they deliver a quality product.

I’m grateful the U.S. Department of Education found GotR and recommend them to as many people as I can.

–Joe Portnoy, former Creative Director of the U.S.

Department of Education

Federal Supply Service Price List | GS-10F-100CA | Page 8

Government Experience

UNITED STATES FEDERAL AGENCIES

Under Girl on the Roof’s GSA contract, the agency has provided graphic design, video production, and/or content editing services to:

OTHER GOVERNMENT AND MUNICIPAL AGENCIES

Girl on the Roof has provided research, strategic planning, marketing strategy, positioning, website design and maintenance, graphic design, content development, digital advertising, event planning, social media, and/or video production services to:

Samples of relevant work can be found starting on Page 17.

Girl on the Roof is extremely creative and very flexible. They anticipate our needs and questions, proactively seek to control costs, and are respectful of our relationships with parties who will be impacted by projects.

They are very conscientious of our staff time and quick to act on suggestions or to offer effective alternatives.

Girl on the Roof has our highest recommendation.

–Parker Hardy, former President/CEO Oak Ridge Chamber of Commerce

Federal Supply Service Price List | GS-10F-100CA | Page 9

Government Contract Capabilities

PUBLIC RELATIONS/MARKETING SERVICES

We create and execute integrated strategic marketing and public relations plans that achieve desired outcomes.

surveys, and focus groups

• primary and secondary research (audience, etc.)

development

copywriting, and editing

distribution, and monitoring

• social media management

GRAPHIC DESIGN SERVICES

We design visual communications that illustrate identities, present information, and clarify complex concepts.

other custom illustrations

• print design (e.g. flyers, brochures, programs, ads, reports, presentations...)

• digital design (website, social media, GIFs)

editing

WEBSITE DESIGN & DIGITAL MARKETING

Our strategic approach to website development and digital marketing yields user-experiences that produce results.

• website audits (content and user experience)

• site map, navigation strategy, traffic flows

SEO (search engine optimization)

campaign planning and management (including search, display, and social media campaigns)

VIDEO PRODUCTION

Our video production expertise includes animated and live-action promotional, instructional, and informational videos.

• custom graphics and full/partial animation

Federal Supply Service Price List | GS-10F-100CA | Page 10

Labor Category Descriptions

Graphic Designer

SIN 541430

Minimum Education

Bachelor’s Degree; or Associate’s Degree plus 2 years relevant experience. If no degree, 3+ years of professional experience required.

Minimum Experience

2 years

GRAPHIC DESIGN refers to planning, designing, and managing the production of visual communications to convey specific messages or concepts, clarify complex information, or project visual identities. Functionalities include:

Keywords: graphic design, graphic art, custom graphics, logo design, document layout

Federal Supply Service Price List | GS-10F-100CA | Page 11

Creative Director

SIN 541430

Minimum Education

Bachelor’s Degree

Minimum Experience

9 years

CREATIVE DIRECTION includes creative concepting, design strategy and oversight, senior level design, and design proofing. This role requires extensive experience in various aspects of marketing strategy, senior-level copywriting (grammar, tone, and positioning architecture), and senior-level graphic design (detail, consistency, balance, and overall aesthetic).

Keywords: graphic design, logo design, design strategy, artistic direction, creative direction

Federal Supply Service Price List | GS-10F-100CA | Page 12

Digital Marketing Specialist

SIN 541511

Minimum Education

Bachelor’s Degree; or Associate’s Degree plus two years relevant experience.

If no degree, 3+ years of professional experience required.

Minimum Experience

2 years

WEBSITE DEVELOPMENT / DESIGN includes the mapping, wireframe, design, construction (back-end architecture, functionality, and content management methodology), and user interface of a website.

WEBSITE MAINTENANCE involves the management of content changes, updates related to security, and ongoing SEO efforts.

KEYWORD RESEARCH / SEO (search engine optimization) includes the identification of words and phrases that audiences are most likely to use when searching for relevant information, the selection of words that are the strongest fit for the organization/agency/campaign, and integration of those words in content, construction, and back-end coding tools. SEO also includes off-site optimization through in-bound links, site indexing, and other methods. For ideal results, keywords and SEO should be monitored and adjusted periodically for maximum effectiveness.

DIGITAL MARKETING CAMPAIGNS & COMMUNICATIONS includes email marketing, social media planning and management, interactive marketing, and messaging and website content implementation.

DIGITAL ADVERTISING refers to the planning, placement, and monitoring of digital ad placement through search engines, social media channels, mobile apps, and on websites based on specific keywords or audience attributes.

Keywords: website design, website maintenance, search engine optimization, keyword research, digital marketing

Federal Supply Service Price List | GS-10F-100CA | Page 13

Marketing Strategist

SIN 541511

Minimum Education

Bachelor’s Degree; or Associate’s Degree plus two years relevant experience.

If no degree, 3+ years of professional experience required.

Minimum Experience

5 years

WEBSITE STRATEGY includes the strategic direction and oversight of mapping, wireframe, design, construction (back-end architecture, functionality, and content management methodology), and user interface of a website.

KEYWORD STRATEGY / SEO (search engine optimization) includes the strategic direction and oversight of the identification of words and phrases audiences are most likely to use when searching for information relevant to the organization/agency/campaign, and integration of those words in content, structure, and back-end coding tools.

DIGITAL MARKETING STRATEGY includes email marketing, social media planning and strategies, cross-channel media calendars, interactive marketing, website content planning, and messaging strategy.

DIGITAL ADVERTISING STRATEGY refers to the strategic planning and optimization of digital ad campaigns through search engines, social media channels, mobile apps, and on websites based on specific keywords or audience attributes. It is a strategic process involving keyword groups, varying rates, ad testing, landing pages, and continuous adjustments to ensure the highest impact and return on investment.

Keywords: website design strategy, keyword strategy, search engine optimization, digital marketing, digital advertising

Federal Supply Service Price List | GS-10F-100CA | Page 14

Content Developer /

Marketing Manager

SIN 541820

Minimum Education

Bachelor’s Degree

Minimum Experience

2 years

COPYWRITING, CONTENT DEVELOPMENT, and SCRIPTING all concern the articulation of an organization’s message and the dissemination of that message through various media. Services include skilled copywriting and editing services with an eye for grammar and style guide compliance.

MARKET RESEARCH includes quantitative and qualitative assessment of primary and secondary research, website and e-mail analytics review and assessment, and more.

PR (PUBLIC RELATIONS) EXECUTION encompasses writing and editing newsworthy press releases, assisting in the dissemination of those releases to relevant news outlets and personnel, and shepherding the development of subsequent opportunities through earned media, and monitoring results (clipping).

SOCIAL MEDIA MANAGEMENT is an ongoing process of creatively engaging current and prospective audience members across multiple social media channels. Execution involves elements of content development, design, scheduling, monitoring, listening, etc.

Keywords: copywriting, editing, content development, public relations, social media management

Federal Supply Service Price List | GS-10F-100CA | Page 15

Marketing / PR Strategist

SIN 541820

Minimum Education

Bachelor’s Degree

Minimum Experience

9 years

STRATEGIC PLANNING includes the facilitation of a discovery process to identify and communicate organizational mission, vision, goals, objectives, value proposition, products/services, audiences, and more.

Actionable plans are then developed to ensure a clear roadmap and system of accountability.

POSITIONING involves crafting and refining messages for an organization/ brand/ campaign that clearly and effectively inform and activate intended audience.

PR STRATEGY includes the development of thematic media calendars and targeted media lists that align with organization/brand/campaign objectives.

STORY PITCHING involves building and maintaining relationships in various media outlets and direct communication with targeted outlets to secure earned media coverage.

MARKET RESEARCH STRATEGY includes stakeholder dialogue, survey design and development, focus group facilitation, data synthesis, and more.

MARKETING STRATEGIES AND PLANS involve big picture and tactical guidance for informing and activating intended audiences. This framework can include websites, social media, print, PR, and more.

Keywords: marketing strategy, communications strategy, communications planning, public relations, strategic planning

Federal Supply Service Price List | GS-10F-100CA | Page 16

Labor Category Pricing

SIN LABOR CATEGORY TITLE HOURLY RATE

541430 Graphic Designer $94.79

541430 Creative Director $155.81

541511 Digital Marketing Specialist $94.79

541511 Marketing Strategist $155.81

541820 Content Developer / Marketing Manager $94.79

541820 Marketing / PR Strategist $155.81

Service Contract Labor Standards:

The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA) are applicable to this contract and the entire Multiple Award Schedule, 47QSMD20R0001. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101,

22.1102 and 29 CFR 541.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and/or when the Contractor adds SCLS labor categories / employees to the contract through the modification process, the Contractor must inform the Contracting Officer and establish an SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and applicable wage determination (WD) number. Failure to do so may result in cancellation of the contract.

Federal Supply Service Price List | GS-10F-100CA | Page 17

Sample Work

United States Department of Education

Since 2016, Girl on the Roof has provided graphic design services for the U.S. Department of Education. We have designed logos, brochures, reports, one-sheets, presentations, resource guides, infographics, GIFs, and other custom graphics for usage in print and digital applications (social, email, web).

In addition, Girl on the Roof has produced an animated video and has provided proofreading and photo retouching services.

We've been working with GotR for several years now, and they consistently exceed our expectations — always able to deliver high quality, creative, and outstanding results with exceptionally fast turnaround.

They are, to the core, great communicators, and always know the right questions to ask and the right considerations to make. Every time I feel that a project will be complicated or hard to achieve our desired results, they blow me away with how easily they are able to get from our vague and complicated requirements to a great finished product. They've set the bar very high!!

–Sally Harris, U.S. Department of Education

ESSA Parent Guide to Report Cards cover (left) and page example (right)

View full PDF on website.

report (redacted) https://www.girlontheroof.com/_files/ugd/371bfd_ee99c7dcba4646e6b484aa1c48f9c533.pdf

Federal Supply Service Price List | GS-10F-100CA | Page 18

United States Department of Education (continued) social media and web graphics logo design animated video (screenshots) View video.

https://youtu.be/My_nj_1qEaY

Federal Supply Service Price List | GS-10F-100CA | Page 19

White House Initiative on Historically Black Colleges and Universities Girl on the Roof designed the 133-page, ADA-compliant layout for the 2020–21 Federal HBCU Competitiveness Strategy for the U.S.

Department of Education’s White House Initiative on Historically Black Colleges and Universities.

We also designed a full logo package for the Federal HBCU Interagency Working Group and associated clusters.

The project included a standards guide and PowerPoint templates for the Federal HBCUIWG and clusters.

When I led the White House Initiative on Historically Black Colleges and Universities, I wanted to nationally brand some of our groundbreaking efforts. Carol and the GOTR team were simply exceptional. They engaged us in a thoughtful process to capture precisely what I wanted. GOTR also demonstrated reasonableness and agility when unexpected complications arose.

Without reservation or hesitation, I recommend GOTR for strategic marketing and branding needs.

–Johnathan M. Holifield, J.D., former Executive Director of the White House Initiative on HBCU

Federal HBCU Competitiveness Strategy document cover (left) and page example (right). View full PDF.

Federal HBCU Interagency Working Group cluster logo (1 of 9)

PowerPoint templates https://www.girlontheroof.com/_files/ugd/371bfd_1d4a4a726efd40fca1785b4857692417.pdf

Federal Supply Service Price List | GS-10F-100CA | Page 20

United States General Services Administration Girl on the Roof worked with the US General Services Administration Design Excellence program to lay out a digital event program — specially developed for use on mobile devices — and digital and print monographs highlighting the architetectural design of Federal Courthouses. These projects included:

applications

• document layout for print applications

section from the GSA Design Awards 2022 digital event program

View full PDF.

San Antonio Courthouse Monograph cover (left) and page spread example (below) https://371bfd13-e223-4a45-a313-a59989b8e604.usrfiles.com/ugd/371bfd_d85f0174ec79479f86c2c09200e52eff.pdf

Thank You.

Thank you for considering Girl on the Roof.

Although it is difficult to adequately showcase the breadth of our experience in just a few pages, I hope this document is sufficient to assure you that my team is highly skilled, capable, and eager to work with you on your next project. If you have any questions or would like to chat about what we can do for you, please contact me.

Respectfully, Carol Reeve Founder + Chief Strategist + Creative Director phone: 865-742-3409 | carol@girlontheroof.com www.girlontheroof.com | Winston-Salem, NC mailto:carol%40girlontheroof.com?subject=In%20regards%20to%20the%20GotR%20price%20list...

https://www.girlontheroof.com