MAS - The Causeway Agency LLC - GS07F0413X

Advancing Causes for the Greater Good

GENERAL SERVICES ADMINISTRATION

FEDERAL ACQUISITION SERVICE

AUTHORIZED FEDERAL SUPPLY SCHEDULE FSS PRICE LIST

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu-driven database system.

The INTERNET address GSA Advantage!® is: GSAAdvantage.gov.

Multiple Award Schedule

FSC GROUP: Professional Services Marketing and Public Relations Subcategory

FSC CLASSES: R701, DD01, T006, R499

CONTRACT NUMBER: GS-07F-0413X

CONTRACT PERIOD: April 4, 2011 - April 3, 2031

Contractor: The CauseWay Agency LLC

24 Windrow Ln New Canaan, CT 06840-4029

T 203.454.2100; F 203.341.8553 thecausewayagency.com

CONTRACTOR ADMINISTRATION SOURCE:

Robert D. Schultz, T. 203.454.2100, bob@thecausewayagency.com

BUSINESS SIZE: Small Business

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

Price List current as of Modification PS-0051, effective February 10, 2026 and PO-0043 effective April 4, 2026 http://thecausewayagency.com/ mailto:bob@thecausewayagency.com https://www.gsa.gov/schedules

CUSTOMER INFORMATION

1a. TABLE OF AWARDED SPECIAL ITEM NUMBER(S) WITH APPROPRIATE CROSS

REFERENCE TO ITEM DESCRIPTIONS AND AWARDED PRICES(S).

SINs Recovery SIN Title

541810 541810RC Advertising Services

541511 541511/RC Web Based Marketing

541910 541910/RC Market Research and Analysis

512110 512110/RC Video Film Production

541430 541430/RC Graphic Design Services

541810ODC 541810ODC/RC Other Direct Costs (ODC’s) for Marketing and Public Relations Services

OLM OLMRC Order-Level Materials (OLM’s)

1b. IDENTIFICATION OF THE LOWEST PRICED MODEL NUMBER AND LOWEST UNIT PRICE

FOR THAT MODEL FOR EACH SPECIAL ITEM NUMBER AWARDED IN THE CONTRACT.

See Price List

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility, and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See Price List

2. MAXIMUM ORDER: $1,000,000

3. MINIMUM ORDER: $100.00

4. GEOGRAPHIC COVERAGE: Domestic

5. POINT(S) OF PRODUCTION: Norwalk, Fairfield County, CT

6. DISCOUNT FROM LIST PRICES: Government Net Prices (discounts already deducted)

7. QUANTITY DISCOUNT(S): None

8. PROMPT PAYMENT TERMS: .25% 20 days/Net 30. Information for Ordering Offices:

Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. FOREIGN ITEMS: Not Applicable

10a. TIME OF DELIVERY: To be determined at the Task Order level

10b. EXPEDITED DELIVERY: To be determined at the Task Order level

10c. OVERNIGHT AND 2-DAY DELIVERY: To be determined at the Task Order level

10d. URGENT REQUIREMENTS: To be determined at the Task order level

11. FOB POINT: Destination

12a. ORDERING ADDRESS: The CauseWay Agency LLC

1127 High Ridge Road, Suite 336

Stamford, CT 06905-3304

12b. ORDERING PROCEDURES: See Federal Acquisition Regulation (FAR) 8.405-3

13. PAYMENT ADDRESS: The CauseWay Agency LLC

1127 High Ridge Road, Suite 336

Stamford, CT 06905-3304

14. WARRANTY PROVISION: Standard Commercial Warranty

15. EXPORT PACKING CHARGES: Not Applicable

16. TERMS AND CONDITIONS OF RENTAL, MAINTENANCE, AND REPAIR (IF APPLICABLE):

Not Applicable

17. TERMS AND CONDITIONS OF INSTALLATION (IF APPLICABLE): Not Applicable

18a. TERMS AND CONDITIONS OF REPAIR PARTS INDICATING DATE OF PARTS PRICE LISTS

AND ANY DISCOUNTS FROM LIST PRICES (IF AVAILABLE): Not Applicable

18b. TERMS AND CONDITIONS FOR ANY OTHER SERVICES (IF APPLICABLE): Not Applicable

19. LIST OF SERVICE AND DISTRIBUTION POINTS (IF APPLICABLE): Not Applicable

20. LIST OF PARTICIPATING DEALERS (IF APPLICABLE): Not Applicable

21. PREVENTIVE MAINTENANCE (IF APPLICABLE): Not Applicable

22a. SPECIAL ATTRIBUTES SUCH AS ENVIRONMENTAL ATTRIBUTES (e.g., recycled content, energy efficiency, and/or reduced pollutants): Not Applicable

22b. Section 508 Compliance for ICT: Not Applicable

23. UEI NUMBER: J2NKGMF2JDB6

24. NOTIFICATION REGARDING REGISTRATION IN SAM: Contractor registered and active in

SAM.

GSA PRICE LIST

SIN 541810ODC Other Direct Costs for Marketing and Public Relations Services Support Product/ Labor

(ODCs) ODC Description Ceiling GSA

Price w/IFF)

Create compliant 508 PDF Files for Ads (Per File)

508 EIT Compliance Setup Create Compliant 508 PDF Files for Ads:

Setup of advertising to enable EIT protocol compliance to ensure they are accessible to people with disabilities. This ensures that they will access to and use of information and data comparable to that of other people. Established system will be in full compliance with Final Section 508 standards that were effective February 20, 2001.

$72.72

Create CD (Package and burn) with PDF Files for Ads (Per CD)

508 EIT Compliance Setup Create CD (package and burn) with PDF Files for Ads: To ensure that the client has the 508 PDF files on file, the files are placed on CDs and provided to the client for their records.

$16.62

Printing 14X48 bulletins (Per Bulletin)

Outdoor Billboards Printing 14x48 Bulletins: For posting in designated metropolitan area advertising markets, printing of weather-resistant billboard materials that are appropriate for climate and geographical.

$558.59

Outdoor Billboard Posting Fees: NYC (Per Bulletin)

Outdoor Billboard Posting Fees: Establishment of outdoor advertising bulletin boards in various sizes in designated metropolitan area advertising markets to display and publicize a media message to its reader. Posting fees cover labor to post the billboard materials in the designated advertising markets, such as: o New York City o Los Angeles o Tampa o Houston

$2,770.78

Outdoor Billboard Posting Fees: LA (Per Bulletin)

Outdoor Billboards Outdoor Billboard Posting Fees: Establishment of outdoor advertising bulletin boards in various sizes in designated metropolitan area advertising markets to display and publicize a media message to its reader. Posting fees cover labor to post the billboard materials in the designated advertising markets, such as: o New York City o Los Angeles o Tampa o Houston

$1,662.47

Outdoor Billboard Posting Fees: Tampa (Per Bulletin)

Outdoor Billboards Outdoor Billboard Posting Fees: Establishment of outdoor advertising bulletin boards in various sizes in designated metropolitan area advertising markets to display and publicize a media message to its reader. Posting fees cover labor to post the billboard materials in the designated advertising markets, such as: o New York City o Los Angeles o Tampa o Houston

$1,329.97

Outdoor Billboard Posting Fees: Houston (Per Bulletin)

Outdoor Billboards Outdoor Billboard Posting Fees: Establishment of outdoor advertising bulletin boards in various sizes in designated metropolitan area advertising markets to display and publicize a media message to its reader. Posting fees cover labor to post the billboard materials in the designated advertising markets, such as: o New York City o Los Angeles o Tampa o Houston

$1,329.97

Resizing Ad to 14x48 Bulletin (Per Bulletin)

Outdoor Billboards Resizing Ad to 14x48 Bulletin: Resizing ad to 14x48 bulletin

$203.66

Support Product/ Labor (ODCs)

ODC Description Ceiling GSA Price w/IFF)

3x10.5” Ad Insertions in NY Times (Per Each Billed Unit)

Media Buy 3x10.5” Ad Insertions in NY Times: Planning and procurement of media space at optimal placement localities and negotiating price for guaranteed advertising placement. Variable factors for the media buy include publication sizes, station formats, pricing rates, demographics, geographic and psychographics relating to the target audience and customer’s communications objectives. 3x10.5” Ad Insertions in NY Times: Planning and procurement of media space at optimal placement localities and negotiating price for guaranteed advertising placement. Variable factors for the media buy include publication sizes, station formats, pricing rates, demographics, geographic and psychographics relating to the target audience and customer’s communications objectives.

$475.53

Monthly Print Tracking/Clipping Subscriptions (Per Month)

Print Tracking/Clipping Services Monthly Print Tracking/Clipping Subscriptions: After distribution of print advertising to the media, staff will subscribe to a print tracking/clipping service to monitor placement of customer print articles and/or print ads from the desired local, regional, and national media markets.

$281.51

Print Clipping Charge (Per Month)

Print Tracking/Clipping Services Print Clippings Charge: Clippings will be available in digital and/or hard copy as desired for the duration of tracking.

$17.92

Design TV PSA Kit (Per Kit)

PSA Distribution Design TV PSA Kit: After a PSA is finalized, distribution to our proprietary list of media outlets begins with the creative design and printing of TV or radio self-mailer kits (made of heavy cardboard stock). Such kits, which are designed to promote the PSAs and feature images from the campaign, also include a client-specific "Dear PSA Director" letter encouraging PSA directors to air the work, as well as a business reply card (BRC) for TV and radio outlets to share comments and feedback.

$701.01

TV Kit Postage (Per Kit) PSA Distribution TV Kit Postage: PSA distribution includes postage for mailing the kits to the target TV and/or radio outlets.

$3.32

TV PSA Tape Duplication Processing (Per Tape)

PSA Distribution TV PSA Tape Duplication: Media materials (tapes, DVDs or CDs with the broadcast-ready PSA assets) are duplicated and included in the kits.

$7.21

TV PSA Kit Production Costs (Per Tape)

PSA Distribution TV PSA Kit Production Costs: The TV PSA self-mailer kits are printed and assembled, with all media materials and BRC’s included, for distribution.

$4.50

Production of Radio PSA's as :30 and :60 Spots in English and Spanish * National PSA's (Per Spot)

Radio Production Production of Radio PSA’s as :30 and :60 Spots in English and Spanish – * National PSA’s: After development of an approved script (60-second and/or 30-second), radio production encompasses reviewing approved scripts for timing, casting talent, and recording the radio PSA at a professional recording studio. During post-production, the PSA is edited, including music selection (stock or custom), sound effects, sound design, and sound mixing, and then the final files are created in MP3 and AIFF formats.

$3,026.39

ODC Description Ceiling GSA Price w/IFF)

PSA Monitoring of 8 PSA’s per month (Per PSA/Per Month)

Radio Tracking PSA Monitoring of 8 National Radio PSA’s per PSA per month: Each radio spot has a special and unique sound frequency that is akin to an invisible digital "fingerprint" that can be detected by computers via a third party source. This "fingerprint" is set up and programmed into the monitoring system for tracking of the radio PSAs across the country. After a PSA has been distributed to thousands of radio stations, radio tracking encompasses monitoring and reporting on virtually all airings of the PSA that are detected on a weekly basis.

$842.32

Focus Group Research per group per geographic market (Per Focus Group)

Research Services Focus Group Research per group per geographic market: Research services include customer consultation, recruitment of participants, development of screeners, the development of and translation of discussion guides and moderation of focus groups. An analysis of focus group data, a verbal debrief and written report will generated as a final deliverables.

$8,912.62

Translation of English Ads (Posters) to Spanish (Per Poster)

Translation Services Services include the translation of written, electronic and multimedia material to and from English and foreign languages. Client consultation and project management services are also available for additional charge.

$24.94

Translation English Ad Concept to Spanish (Per Concept)

Translation Services Services include the translation of written, electronic and multimedia material to and from English and foreign languages. Client consultation and project management services are also available for additional charge.

$49.87

Translation English Ads to Chinese (Per Add)

Translation Services Services include the translation of written, electronic and multimedia material to and from English and foreign languages. Client consultation and project management services are also available for additional charge.

$29.29

Translation English Ads to Spanish (Per Add)

Translation Services Services include the translation of written, electronic and multimedia material to and from English and foreign languages. Client consultation and project management services are also available for additional charge.

$22.95

Translation English TV Script to Spanish Per Word (Per Word)

Translation Services Services include the translation of written, electronic and multimedia material to and from English and foreign languages. Client consultation and project management services are also available for additional charge.

$0.18

Productions of TV PSA's as :60, :30 and :15 in English and Spanish (Per Spot)

TV Production Production of TV PSA’s as :60, :30 and :15 Spots in English and Spanish: After development of an approved storyboard (60-second, 30-second, and/or 15-second), television production encompasses hiring a director and crew, casting talent, location scouting, wardrobe selection, various production elements (art direction, sets, lighting, costumes, props), and filming the TV PSA at a professional studio or on location. This can be a full day shoot or perhaps a 2-day shoot depending on the complexity of the spot. Post-production includes editing, color correction, sound design and mixing, music selection (stock or custom), and creating final files in broadcast-ready Standard Definition and High Definition.

$18,841.31

ODC Description Ceiling GSA Price w/IFF)

Tracking Service per Release (Per Release)

TV Tracking Services Each TV PSA is given a unique encode that allows for third party monitoring. Utilizing the Nielsen ratings system as an audience measurement system of a TV campaign, we can determine the audience size and composition when the PSA airs. Technologically sophisticated metering systems are connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen who then processes it for the customers. Tracking Service per TV Release (REL): Nielsen calls each TV spot a "release,” and track each release in minimum increments of 3 months.

$775.38

Tracking Service per Extension (Per Extension)

TV Tracking Services Each TV PSA is given a unique encode that allows for third party monitoring. Utilizing the Nielsen ratings system as an audience measurement system of a TV campaign, we can determine the audience size and composition when the PSA airs. Technologically sophisticated metering systems are connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen who then processes it for the customers. Tracking Service per TV Extension (EXT): Tracking of releases beyond the first 3 months are considered extensions (EXT).

$209.47

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101,22.1102 and 29 DR 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS.SCA matrix identifying the GSA labor category titles, the occupation cod, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

The CauseWay Agency LLC. Company Overview:

Founded in April, 2008, The CauseWay Agency is a purpose-driven advertising agency that works exclusively with government agencies and non-profit organizations. Given our client roster, we are experts at leveraging limited resources to their full extent.

CauseWay creates strategically smart, multi-platform campaigns on behalf of our clients that often utilize TV, cable, radio, print, out-of-home (e.g., billboards), online banner ads, and social media in an effort to surround the target audience(s). We have unique and extensive experience in conducting effectual public education/public service advertising (PSA) campaigns that are designed to heighten awareness of an issue (or cause) — and also motivate individuals to take action to help address it. Our bottom line is different from other advertising agencies in that we measure success by lives enhanced, lives saved and communities made better. Providing meaningful and measurable results is integral to how we work.

CauseWay has one of the most technologically-advanced and comprehensive online Media PSA Tracking & Reporting Systems in the industry. We also maintain a proprietary and up-to-date database of media outlets that are known users of PSA campaigns. In addition, CauseWay is proud of our long-standing relationships with senior media executives that cover virtually every facet of the media industry.

We have the distinct pleasure of currently working with the following federal government agencies:

- U.S. Department of Housingand Urban Development (Officeof Fair Housing & Equal Opportunity)

- U.S. Departmentof Justice(Bureauof Justice Assistanceand Officefor Victims' Crime)

- U.S. Environmental Protection Agency(Officeof Transportation & Air Quality)

- U.S.DepartmentofTransportation

Previously, our team members have worked with these other federal government agencies:

- General Services Administration

- U.S. Department of Defense

- U.S. Department of Health and Human Services

- U.S. Forest Fire Service

Most telling about the quality of Causeway's work and the results is the following testimonial:

Since 2010, our ten consecutive U.S. Department of Housing and Urban Development (HUD) Housing Discrimination Prevention Public Service Advertising campaigns, developed in close partnership with the National Fair Housing Alliance (NFHA) have received a "Perfect" (100%) score as rated by HUD on their "Category of Performance Assessment" for:

- Quality

- Sound financial management

- Effectiveness

…"Results provided to this essential project far surpassed our expectations."