MAS - Marketing Doctor Inc. - GS00F255GA

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order is available through GSA Advantage!™, a menu-driven database system. The INTERNET address for GSA Advantage!™ is: http://www.GSAAdvantage.gov.

Professional Services Schedule (PSS) - Advertising + Integrated Marketing Services Contract Number: GS00F255GA Contract Period: 7/7/2017 - 7/6/2022

For more information on ordering from Federal Supply Schedules click on the FSS Schedules button at http://www.gsa.gov/schedules-ordering

In accordance with 13 C.F.R. 121.404, the Contractor is ineligible to participate in any RFQ that is set aside for small business where the subject contract’s awarded size status for the preponderance NAICS designated in the RFQ is “other than small”.

CUSTOMER INFORMATION:

1a. Table of Awarded Special Item Number(s) with appropriate cross-reference to page numbers:

1b. Identification of the lowest priced model number and lowest unit price for that model for each special

1c. If the Contractor is proposing hourly rates a description of all corresponding commercial job titles,

2. Maximum Order: $1,000,000.00

3. Minimum Order: $100.00

4. Geographic Coverage (delivery Area): Domestic Only

5. Point(s) of production (city, county, and state or foreign country): Same as company address

6. Discount from list prices or statement of net price: Government net prices (discounts already deducted).

See Attachment.

7. Quantity discounts: None Offered

8. Prompt payment terms: Net 30 days

9a. Notification that Government purchase cards are accepted up to the micro-purchase threshold: Yes

9b. Notification whether Government purchase cards are accepted or not accepted above the micro-purchase threshold: will accept over $2,500

10. Foreign items (list items by country of origin): None

11a. Time of Delivery (Contractor insert number of days): Specified on the Task Order

11b. Expedited Delivery. The Contractor will insert the sentence “Items available for expedited delivery

11c. Overnight and 2-day delivery. The Contractor will indicate whether overnight and 2-day delivery are

11d. Urgent Requirements. The Contractor will note in its price list the “Urgent Requirements” clause of its

12. F.O.B Points(s): Destination

13a. Ordering Address(es): Same as Contractor

13b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket

14. Payment address(es): Same as company address

15. Warranty provision.: Contractor’s standard commercial warranty.

16. Export Packing Charges (if applicable): N/A

17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level): Contact Contractor

18. Terms and conditions of rental, maintenance, and repair (if applicable): N/A

19. Terms and conditions of installation (if applicable): N/A

20. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): N/A

20a. Terms and conditions for any other services (if applicable): N/A

21. List of service and distribution points (if applicable): N/A

22. List of participating dealers (if applicable): N/A

23. Preventive maintenance (if applicable): N/A

24a. Environmental attributes, e.g., recycled content, energy efficiency, and/or reduced pollutants: N/A

24b. If applicable, indicate that Section 508 compliance information is available on Electronic and

25. Data Universal Numbering System (DUNS) number: 833229144

26. Notification regarding registration in Central Contractor Registration (CCR) database: Registered

27. Final Pricing:

The rates shown below include the Industrial Funding Fee (IFF) of 0.75%.

ODC Pricing

2 541-1, 541-3, 541-5 Account Management Both $127.68 $130.23 $132.84 $135.49 $138.20

3 541-1, 541-3, 541-5 Executive Project Management Both $161.59 $164.82 $168.12 $171.48 $174.91

4 541-1, 541-3, 541-5 Project Management Both $111.72 $113.95 $116.23 $118.56 $120.93

5 541-1, 541-3, 541-5 Social Media Account Management Both $111.72 $113.95 $116.23 $118.56 $120.93

6 541-1, 541-3, 541-5 Social Media Writing Both $61.84 $63.08 $64.34 $65.63 $66.94

7 541-1, 541-3, 541-5 Social Media Analysis Both $87.78 $89.53 $91.32 $93.15 $95.01

8 541-1, 541-3, 541-5 Paid Social Media Strategizing Both $141.64 $144.48 $147.36 $150.31 $153.32

9 541-1, 541-3, 541-5 Web Design Both $137.65 $140.41 $143.21 $146.08 $149.00

10 541-1, 541-3, 541-5 Web Development Both $107.73 $109.88 $112.08 $114.32 $116.61

11 541-1, 541-3, 541-5 Web Content Writing Both $109.72 $111.92 $114.16 $116.44 $118.77

12 541-1, 541-3, 541-5 Website Maintenance Both $83.79 $85.46 $87.17 $88.92 $90.70

13 541-1, 541-3, 541-5 Marketing Analysis** Both $101.74 $103.78 $105.85 $107.97 $110.13

14 541-1, 541-3, 541-5 Marketing Planning Both $131.67 $134.30 $136.99 $139.73 $142.52

15 541-1, 541-3, 541-5 Executive Marketing Planning Both $132.66 $135.32 $138.02 $140.79 $143.60

16 541-1, 541-3, 541-5 Copywriting/Scriptwriting Both $101.74 $103.78 $105.85 $107.97 $110.13

17 541-1, 541-3, 541-5 Associate Copywriting/Scriptwriting Both $91.77 $93.60 $95.48 $97.39 $99.33

18 541-1, 541-3, 541-5 Qualitative/Quantitative Research Both $107.73 $109.88 $112.08 $114.32 $116.61

19 541-1, 541-3, 541-5 Associate Qualitative/Quantitative Research Both $73.81 $75.29 $76.80 $78.33 $79.90

20 541-1, 541-3, 541-5 Executive Media Buying Both $284.28 $289.97 $295.77 $301.68 $307.72

21 541-1, 541-3, 541-5 Media Buying Project Management Both $129.67 $132.27 $134.91 $137.61 $140.36

22 541-1, 541-3, 541-5 Media Buying Administrative Support Both $84.79 $86.48 $88.21 $89.98 $91.78

23 541-1, 541-3, 541-5 Executive Creative Direction Both $197.50 $201.45 $205.48 $209.59 $213.78

24 541-1, 541-3, 541-5 Photography** Both $171.57 $175.00 $178.50 $182.07 $185.71

25 541-1, 541-3, 541-5 Photo Editing Both $71.82 $73.26 $74.72 $76.21 $77.74

26 541-1, 541-3, 541-5 Associate Photography** Both $123.69 $126.16 $128.68 $131.26 $133.88

27 541-1, 541-3, 541-5 Media Production Director Both $127.68 $130.23 $132.84 $135.49 $138.20

28 541-1, 541-3, 541-5 Associate Media Production Director Both $77.80 $79.36 $80.95 $82.57 $84.22

29 541-1, 541-3, 541-5 Videography Both $77.80 $79.36 $80.95 $82.57 $84.22

30 541-1, 541-3, 541-5 Video Production Both $161.59 $164.82 $168.12 $171.48 $174.91

31 541-1, 541-3, 541-5 Brand Development Both $187.53 $191.28 $195.10 $199.00 $202.98

32 541-1, 541-3, 541-5 Public Relations Both $101.74 $103.78 $105.85 $107.97 $110.13

33 541-1, 541-3, 541-5 Event Planning Both $97.75 $99.71 $101.70 $103.74 $105.81

34 541-1, 541-3, 541-5 Associate Graphic Design** Both $55.86 $56.98 $58.12 $59.28 $60.46

35 541-1, 541-3, 541-5 Graphic Design ** Both $117.70 $120.06 $122.46 $124.91 $127.41

36 541-1, 541-3, 541-5 Audio Production Both $127.68 $130.23 $132.84 $135.49 $138.20

Labor Categories Pricing

Service Contract Act (SCA) Matrix

The Service Contract Act (SCA) is applicable to this contract and it includes SCA applicable labor categories. The prices for the indicated (**) SCA labor categories are based on the U.S. Department of Labor Wage Determination Number(s) identified in the SCA matrix. The prices awarded are in line with the geographic scope of the contract (i.e. nationwide).

Labor Category Descriptions

Executive Account Management

Senior level team-member, responsible for overall vision and executive planning of multiple client accounts as well as for Marketing Doctor as a whole. Identifies and defines overall needs of the clients, strategizes a plan, and coordinates and manages a team to execute. Acts as chief quality assurance officer over all project elements company-wide. Principal of the company.

20 BS or BA in Business, Finance, Marketing, or related field

Facebook BluePrint certified, Google AdWords certified, Inbound certified, Media Buying Academy certified

Account Management

Serves as the chief point of contact for client accounts. Provides insightful direction and management to project team, executing tasks strategized by Executive Account Manager to ensure the successful completion of all deliverables to establish and maintain client satisfaction.

2 BS or BA N/A

Executive Project Management

Senior level team-member responsible for all aspects of complex projects. Fills a variety of roles depending on the project and the needs of the client, including but not limited to client communication, marketing plan strategizing and implementation, team management, quality assurance, enforcing timeline of deliverables, budget planning, budget oversight, and direction of administrative personnel.

15 BS or BA N/A

Project Management

Oversees all elements of a project, ensuring quality and timeliness of all deliverables to achieve and maintain client satisfaction. Provides insightful direction and management to project team, executing tasks strategized by Executive Project Manager and/or Executive Account Manager.

Schedules and coordinates tasks and deliverables for the entirety of the project, providing feedback, direction, and status reports as needed.

4 BS or BA N/A

Job Title Detailed Position Description and Functional Responsibilities

Min.

Years

Min Education Level

Any Applicable Training

Social Media Writing

Writes all copy for social media, including but not limited to Facebook, Instagram, Twitter, LinkedIn.

Proficient in formal and conversational writing, with strict adherence to company codes for written digital content. Participates in all Creative Strategy Meetings, ensuring timely implementation of new creative content in all client social media writing.

Reports to Social Media Account Manager, Account Manager, Executive Account Manager, and Paid Social Media Strategist.

1 BS or BA Facebook BluePrint certified, Google AdWords certified

Job Title Detailed Position Description and Functional Responsibilities

Min.

Years

Min Education Level

Any Applicable Training

Social Media Analysis

Provides detailed analysis of qualitative and quantitative social media data for all client accounts. Ensures that all social media practices are up-to-date, maintaining industry best practices, and implementing any necessary changes to company social media practice. Monitors all clients’ social media accounts daily, ensuring that any glitches, spam, or inappropriate content is addressed in a timely fashion. Compiles monthly analytic reports of all social media activity for each client account.

Reports directly to Social Media Account Manager and Paid Social Media Strategist.

1 BS or BA N/A

Paid Social Media Strategizing

Oversees all elements of paid social media advertising campaigns from start to finish. Creates and implements successful budgets specific to each campaign, and builds out budget and timeline. In charge of daily A/B testing of all ad copy and ad creative to ensure maximum delivery and reach.

Places all clients’ paid social media advertisements based on demographics, user interests, location, income, gender, age, and other quantitative/ qualitative factors. Ensures that all paid social media advertisements link to clients’ preferred sites and tracks all traffic using pixels and analytics.

Provides detailed ROI reports of each paid campaign to Social Media Analyst to implement in monthly reporting.

5 BS or BA Facebook BluePrint, Facebook Pixel, Google AdWords

Web Design Works closely with Graphic Designer, Associate Graphic Designer, and Creative Director to strategize and implement front-end design of multi-tiered client websites. Performs a wide variety of tasks related to designing, developing, installing and implementing software, widgets, and plug-ins. Manages Web Developer and Web Content Manager, works closely with Web Content Writer.

6 BA or BS in Computer Science or Information Technology

Industry certification, familiarity with HTML coding, proficient in Wordpress Theme Design

Web Content Writing

Writes and/or edits all copy for client websites, including but not limited to page content, headers and subheaders, blog posts. Proficient in formal and conversational writing, with strict adherence to company codes for written digital content. Reports to Account Manager, Executive Account Manager, Website Content Manager, and works closely with Web Designer.

1 BS or BA Demonstrated excellence in written communication, including grammar and copy-editing

Job Title Detailed Position Description and Functional Responsibilities

Min.

Years

Min Education Level

Any Applicable Training

Website Maintenance

Oversees all scheduled maintenance and content updates for client websites. The Website Content Manager does some light back-end coding, but refers to Web Developer for complex coding tasks.

Ensures that all web copy and content is up to date, and makes necessary changes at clients’ request in a timely fashion. Works closely with Web Developer, Graphic Designer and Web Content Writer.

Proficient in Wordpress.

2 BS or BA Demonstrated proficiency with Wordpress, excellent spelling and grammar

Marketing Analysis Provides support for a variety of marketing-related activities and projects, including market research, outreach, development of campaign reports and analysis. Works closely with Researcher and Associate Researcher to implement analysis of all data provided. Coordinates research activities and provides analysis and reporting of all relevant findings. Reports to Executive Marketing Planner.

2 BS or BA in Marketing, Business, or related Social Science discipline

N/A

Marketing Planning

Works directly with clients, Executive Marketing Planner, and Account Managers to communicate, clarify, and implement integrated marketing strategies. Often works with the Executive Marketing Planner to develop the plan, and then once plan is fully realized, turns to client side to execute every aspect of the marketing strategy in a timely and effective manner. Secure credits for any media that doesn’t run as ordered, as reported by Media Buying Administrative Assistant. Reports to Executive Marketing Planner.

5 BS or BA in Marketing, Business, or related Social Science discipline

N/A

Executive Marketing Planning

Works with clients, Executive Account Manager and Creative Director in a high-level leadership capacity to develop integrated marketing strategies. This includes identifying goals and objectives, branding, messaging, and a detailed plan to execute every aspect of the established strategy. Manages a variety of support staff, including Marketing Planner, Graphic Designers, Copywriters, Production Directors, Social Media Account Manager, Social Media and Web Content Writers, and Web Desiger.

10 BS or BA in Marketing, Business, or related Social Science discipline

N/A

Social Media Account Management

Responsible for all aspects of client social media accounts, with a focus on quality assurance. Works closely with Executive Account Manager and Account Manager to strategize a comprehensive social media marketing plan. Manages Social Media Writer and Social Media Analyst to implement and execute social media strategy.

Serves as the chief point of contact to clients for all social media-related inquiries. Oversees Social Media Analyst to provide clients with detailed monthly analysis reports of all social media activity related to client accounts.

3 BS or BA N/A

Min.

Years

Min Education Level

Any Applicable Training

Associate Copywriting/ Scriptwriting

Reports directly to Copywriter/Scriptwriter and Account Managers to support all writing-related tasks. Provides written content for all clients and for the company, including manuals, brochures, briefs, proposals, technical and creative publications.

Writes content for use within the company.

2 BS or BA in English, Journalism, or related Social Science field.

Professional writing and editing experience required.

N/A

Qualitative/ Quantitative Research

Works with Project Managers, Account Managers, company Executives, and clients to establish marketing-related qualitative/quantitative research objectives. Oversees all research projects, managing the Associate Qualitative/Quantitative Researcher. Establishes research guidelines for all relevant data, investigation of subject-matter, and background information necessary to the success of a project. Compiles all relevant findings to Marketing Analyst for client reporting purposes.

8 BA or BS in Social Science

N/A

Associate Qualitative/ Quantitative Research

Supports Qualitative/Quantitative Researcher, assisting in the coordination and day-to-day activities related to market research. Implements all research tasks as assigned by Qualitative/ Quantitative Researcher. Delivers all relevant findings to Marketing Analyst for client reporting purposes.

2 BA or BS in Social Science

N/A

Executive Media Buying

Oversees the Media Buying Department, managing the Media Buying Project Manager and Media Buying Administrative Assistant. Establishes and maintains strong professional relationships with media outlets and sales teams, ensuring open communication and persuasive negotiation of all sponsorships to achieve maximum value-added bonus weight, meeting or exceeding the agency standard of 60-100% bonus weight. Analyzes and negotiates cost-per-impression and cost-per-conversion metrics, with the goal of maximum impact and best value for all client campaigns.

Works closley with the Executive Account Manager, Account Managers, and Creative Director to stategize and implement targeted multi-media campaigns.

15 BA or BS in Marketing, Business, Economics, or related discipline

N/A

Copywriting/ Scriptwriting

Responsible for scriptwriting and all written copy (digital and print) for all clients and for the company, including manuals, brochures, briefs, proposals, technical and creative publications.

Writes, edits, and revises all written content company-wide. Performs second highest-level quality assurance, under Executive Account Manager. Reports to Creative Director and Executive Account Manager. Supervises Associate Copywriter/Scriptwriter, Web Content Writer and Social Media Writer on a variety of large projects.

5 BS or BA in English, Journalism, or related Social Science field.

Masters Degree preferred.

Professional writing and editing experience required.

N/A

Media Buying Project Management

Works closely with Executive Media Buyer to drive cost-effective media-buying campaigns.

Responsible for securement of high-value slots on the most desired media platforms, ensuring the most efficient cost-per-impression and cost-per-conversion. Provides analysis of all buys, including targeted demographic research, to ensure that minimum reach and frequency are attained.

Manages Media Buying Administrative Assistant, ensuring delivery of Make-Good-Weight after post-buy media audit.

5 BA or BS in Marketing, Business, Economics, or related discipline

N/A

Job Title Detailed Position Description and Functional Responsibilities

Min.

Years

Min Education Level

Any Applicable Training

Media Buying Administrative Support

Reports to the Media Buying Project Manager and the Executive Media Buyer. Ensures that all schedules run during assigned flight, then analyzes As-Run reports. Responsible for a variety of media-related research tasks, including geographical/ demographic targets, researching available media outlets/platforms, making introductions between the Agency and outlets, requesting initial pricing, and gathering all platform data and sales collateral.

Conducts all post-buy media audits and reports findings directly to Media Buying Project Manager for analysis of Make-Good-Weight.

1 Associate’s Degree, or 5+ years administrative/ operational experience

N/A

Executive Creative Direction

Oversees all photography content and shoots, working closely with clients, Creative Director, and Account Managers to coordinate initiatives across departments. Responsible for selection and implementation/assembly of industry-specific equipment and accessories. The Photographer posesses at least 10 years of professional photography experience, with a demonstrated understanding of the advertising and media buying field. Manages Photo Editor and Associate Photographer, works closely with Graphic Designer and Creative Director.

15 BS/BA in Visual Art, Graphic Design, or related field

N/A

Photography Oversees all photography content and shoots, working closely with clients, Creative Director, and Account Managers to coordinate initiatives across departments. Responsible for selection and implementation/assembly of industry-specific equipment and accessories. The Photographer posesses at least 10 years of professional photography experience, with a demonstrated understanding of the advertising and media buying field. Manages Photo Editor and Associate Photographer, works closely with Graphic Designer and Creative Director.

10 High School Diploma

N/A

Photo Editing Reports directly to Photographer, Account Managers, and Creative Director to ensure the delivery of quality photo edits. Implements industry best-practices, successfully manipulating digital photos using the latest photo-editing technology.

Posesses skillful understanding of photo-editing software, color correction, manipulation, and retouching.

5 High School Diploma

Min.

Years

Min Education Level

Any Applicable Training

Media Production Director

Responsible for every aspect (technical and creative) of media production. Oversees audio, film, and graphics crew during shoots and production, working closely with the Video Producer. Implements the strategies developed by the Scriptwriter, Creative Director, and Executive Media Buyer to produce successful media campaigns for clients.

Manages the Associate Media Production Director.

10 BA or BS in Film Studies, Theater, Cinematography or related field

N/A

Associate Media Production Director

Reports directly to the Media Production Director to aid in the successful production of media campaigns. Aids in the coordination of shoots, including scheduling and communicating with both talent and production staff. Works with Account Managers to integrate social media videos for a variety of clients.

5 BA or BS N/A

Videography Responsible for operating cameras, footage composition, and quality. Ensures that all aspects of lighting and audio are working in conjunction with one another, providing the Video Producer and Media Production Director with a wide variety of high-quality footage options for production.

5 High School Diploma

N/A

Video Production Manages production and editing of all video projects, reporting directly to Media Production Director, Creative Director, and Account Managers.

Responsible for the implementation of industry best-practices, staying up-to-date on any technological advances in the field.

10 BA or BS N/A

Brand Development Works closely with Executive Account Manager, Executive Media Buyer, and Creative Director to strategize and develop a multi-tiered, complex client brand identity. May also work with Executive Project Manager to develop brand identity on a project-basis. Posesses industry expertise in development of logos, taglines, and brand messaging, ensuring the implementation of up-to-date industry best practices.

15 BA or BS in Marketing, Business, Advertising, or related field

N/A

Associate Photography

Assists the Photgrapher in a variety of roles, including second-shooting, coordination of shoots, supporting the Photo Editor, and interacting with clients and/ or photo subjects. Reports to Photographer. Must have 5 years of relevant professional photography experience, or a BA in Photography and 1 year of experience.

5 High School Diploma

Public Relations Oversees development and management of strategic public relations campaigns for client accounts. Responsible for developing overall public relations plan, working closely with Media Planners and Media Buyers to research target media outlets, develop media pitch, and interact with media outlets. Oversees production of all press releases, managing Web Content Writer and Social Media Writer.

8 BA or BS in Journalism, Communication, Advertising, or related field

N/A

Job Title Detailed Position Description and Functional Responsibilities

Min.

Years

Min Education Level

Any Applicable Training

Event Planning Responsible for the planning and successful execution of events, including but not limited to client events, meetings, conferences, networking events, and fund-raisers. Performs a variety of duties related to the organization and structural design of events, including in-person support at all events.

The Event Planner must be a detail-oriented planner with demonstrated excellence in customer service and communication.

5 BA or BS in Communications, Marketing, or related field

N/A

Associate Graphic Design

Reports directly to Graphic Designer, ensuring successful execution of all graphic design strategy.

May provide a series of edits or varying options for a project strategized by the Graphic Designer.

2 High School, Graphic Design Certificate

N/A

Graphic Design Works closely with the Creative Director, overseeing the design and development of layouts for all print and digital media, including but not limited to websites, Eblasts, newsletters, print advertisements, digital advertisements, graphics for video production, logos and brand packages for clients.

Manages Associate Graphic Designer.

5 BFA Graphic Design

N/A

Audio Production Responsible for the assembly, implementation, and maintenance of specialized audio recording equipment, tools, and accessories. Oversees live recording, as well as all post-production audio editing. Posesses 5+ years of experience in the field, and stays up to date on technological advances in the industry.

5 BA or BS in Audio/ Sound Production, or 7 years industry experience