MAS - American Society For Training And Development, Incorporated - GS00F188GA

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for GSA Advantage!® is:

https://www.GSAAdvantage.gov

Multiple Award Schedule

FSC Group: Professional Services FSC Class: R704

Contract number: GS-00F-188GA

For more information on ordering, go to the following website: https://www.gsa.gov/schedules

Contract period: May 11, 2017 – May 10, 2027

American Society for Training and Development, Incorporated 1640 King St STE 300

Alexandria, VA 22314-2743 Phone: 703-683-8108

Fax: 703-683-1523 www.td.org

Contract’s Administration Source:

Jason Underwood | junderwood@td.org

Business size: Large

Price list current as of Modification #PS-0020 effective January 7, 2025

Prices Shown Herein are Net (discount deducted) https://www.gsa.gov/schedules

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SINs Recovery SIN Title 611430 611430RC Professional and Management Development

Training

OLM OLMSTLOC

OLMRC

Order-Level Materials (OLM’s)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply. See Page 11 for pricing information.

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See pages 4 – 10 for course information.

2. Maximum order:

SINs Maximum Order 611430 $1,000,000

OLM $250,000

3. Minimum order: $100

4. Geographic coverage. Domestic. 50 States, Washington DC, Alaska, Hawaii, Puerto Rico

5. Point(s) of production. US

6. Discount from list prices or statement of net price. Government Net Prices (discounts already deducted.)

7. Quantity discounts. Quantity Discount on 3 courses or more. 3% discount per multi-course order.

Must be ordered at the same time.

8. Prompt payment terms. Net 30. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items. None.

10a. Time of delivery. To Be Determined at the Task Order level

10b. Expedited Delivery. To Be Determined at the Task Order level

10c. Overnight and 2-day delivery. To Be Determined at the Task Order level

10d. Urgent Requirements. Contact Contractor.

11. F.O.B. point(s). Destination

12a. Ordering address(es). Same as Contractor.

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es). Same as Contractor.

14. Warranty provision. Not Applicable

15. Export packing charges, if applicable. Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable). Not Applicable

17. Terms and conditions of installation (if applicable). Not Applicable

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable). Not Applicable

18b. Terms and conditions for any other services (if applicable). Not Applicable

19. List of service and distribution points (if applicable). Not Applicable

20. List of participating dealers (if applicable). Not Applicable

21. Preventive maintenance (if applicable). Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services and show where full details can be found (e.g.

contractor’s website or other location.) ICT accessibility standards can be found at:

https://www.Section508.gov/. Not Applicable

23. Unique Entity Identifier (UEI) Number. TJD4RMVMKVY1

24. Notification regarding registration in System for Award Management (SAM) database. Contractor registered and active in SAM.

https://www.section508.gov/

COURSE INFORMATION

1 ATD MASTER TRAINER™ PROGRAM

Course Description and Objectives:

Aligned to the Talent Development Capability Model, this renowned program covers the entire process of training delivery including purpose and assessment, decision making, planning and preparation, presentation and facilitation, performance and evaluation, and business metrics and reporting. Your team of trainers and the ATD expert facilitator will lift the conversation about training delivery to the master level, showcasing your team's ability to adapt to learner needs and be successful delivering in any modality (classroom, virtual, asynchronous, or a blend). Identify where your training team excels and where they have opportunities for growth. Your team will benefit from a structured and collaborative learning experience and the opportunity to assess their knowledge and skills through discussion, practice, and skills demonstrations.

Course Topics:

• Introductions

• Diagnose your current ability in delivering training, with the ATD Master Trainer Self-Assessment tool.

• Prepare for a training session.

• Conduct a needs and audience analysis to determine the need for training.

• Identify measurable learning objectives

• Apply adult learning principles

• Establish an environment conducive to learning.

• Create diverse opportunities for participants to connect with the content

• Facilitate learning techniques.

• Practice learner-centered training methods and alternatives to lectures.

• Develop strategies for different learning needs.

• Identify challenges in the classroom and select and apply the most effective solutions.

• Enhance your capacity to design effective audio visuals and learning aids and use them successfully in the training.

• Evaluate training at the “Four Levels” participant satisfaction, learning, application and behavior change and business impact.

• Identify strengths of delivering face-to-face training and online learning, and determine best practices that apply to both environments.

• Demonstrate core and comprehensive knowledge in delivering training, including principles, models, and trends.

• Demonstrate the ATD essential skills in delivering training, including preparation, creating a positive learning environment, facilitating learning, managing challenges, and evaluating learning.

Course Specifics:

1 Course Title ATD Master Trainer™ Program 2 Length of Course (hours/days) 4 Days

Part 1. Fundamentals (online) Three weeks prior to Part

2. Part 2. Core Course (face-to-face) Part 3. Elective and Wrap-Up

Select one of the program electives and complete within three months after Part 2.

3 Minimum/Maximum Number of Participants 5 - 16 Participants Support Materials Provided Access to key program materials and resources.

2 ATD MASTER INSTRUCTIONAL DESIGNER ™ PROGRAM

Course Description and Objectives:

Aligned to the Talent Development Capability Model™, this advanced-level program covers the entire process for designing learning solutions to ensure that your team are valued partners and stakeholders who align learning solutions to meet your agency’s objectives. During this eight-week asynchronous and live online cohort experience, learners will explore real-world projects and benefit from peer collaboration via discussion boards. They will have conversations about instructional design topics to demonstrate their ability to design for the modern learners’ needs and explore deeper dives on content most applicable to your work. Participants will demonstrate their proficiency by creating a final project with a preferred modality of their choice for personalized facilitator evaluation and feedback to earn the prestigious ATD Master Instructional Designer® Program designation and badge.

Course Topics:

• Introduction

• Conduct a needs assessment for learning programs that:

o Aligns organizational objectives and the learning opportunity o Addresses target populations’ specific needs o Identifies constraints and/or problems affecting design success o Includes basic outcomes of the learning solution linked to business problems or opportunities.

• Design learning solutions that reflect adult learning theories, and best address the needs of the learners and the organization through formal classroom training, blended learning, online learning, and informal approaches.

• Use a collaborative approach with stakeholders (such as internal clients and subject matter experts) throughout a learning design project to:

o Plan and design the solution o Select and/or create effective learning materials o Establish sign-off and approval processes for each step of the design process.

• Create learning solutions including:

o Measurable learning objectives o Instructional content that reflects the diversity of the learners o A variety of learning methods and emerging technologies to reach learning outcomes

• Identify appropriate evaluation techniques and apply them to measure the impact of the learning solution.

1 Course Title ATD Master Instructional Designer™ Program 2 Length of Course (hours/days) 3 Days.

Part 1. Fundamentals (online)

Take this online portion three weeks prior to Part 2: Core Course

Part 2. Core Course (face-to-face) Three day face-to-face learning immersion. Part 3.

Elective and Learning Project (online or face-to-face) Select one of the program electives and complete the learning project.

3 Minimum/Maximum Number of Participants 5 - 16 Participants 5 Support Materials Provided Access to key program materials and resources.

3 ATD COACHING CERTIFICATE (IN PERSON OR ONLINE)

Course Description and Objectives:

During this program, your team will come to understand themselves better in the role of coach, uncovering their biases, strengths, and areas of development so that they may refine their coaching approach for increased impact. This course focuses on practice, allowing participants to quickly incorporate theories, models, and processes into their coaching conversations while receiving real -time feedback from their peers and an expert facilitator. They will leave this program better equipped to help individuals succeed by leveraging their natural strengths.

Course Topics:

• Introduction

• The Workplace Learning and Performance Professional as Coach

• Building the Foundation

• Co-Creating the Partnership

• Collecting and Feeding Back Data

• Designing and Taking Action

• Measuring and Tracking Results

• Planning and Managing the Coaching Program

1 Course Title ATD Coaching Certificate (In person or online) 2 Length of Course (hours/days) 2 Days 3 Minimum/Maximum Number of Participants 5-15 Participants (for class)

16-25 Participants (for PAX)

5 Support Materials Provided N/A

4. ATD Consulting Skills Certificate (in person or online)

ATD’s Consulting Skills Certificate program provides participants with a five-phase consulting model— rooted in a performance-based approach that prioritizes results over activities. Use the model to diagnose needs, establish goals, and achieve desired performance outcomes for learning projects. The five phases of the process lay out a practical, step‐by‐step method for addressing a consulting project, beginning from initial contact through the final step of process improvement.

Course Topics:

• Introduction

• Understand the functions of a learning professional in the role of consultant.

• Demonstrate exemplary internal consulting competencies, and the corresponding day-to-day behaviors required of an internal consultant

• Build relationships with clients, including techniques to effectively guide clients through the consulting process

• List questions to ask for a client during a contracting meeting and/or data gathering meeting

• Outline client goals and set expectations for success

• Apply tools to analyze business needs and gather information

• Build credibility through communication to increase position as a knowledgeable, client-focused partner.

• Model the most appropriate way to conduct a data-gathering interview and a feedback meeting.

• Overcome resistance and difficult client behaviors

• Evaluate the solution/ change and identify areas for future improvement.

1 Course Title ATD Consulting Skills Certificate (in person or online) 2 Length of Course (hours/days) Onsite - 2 Days, 8 Hour Each Day

Online - 6 Sessions*2 hours, 12 Hours Total 3 Minimum/Maximum Number of Participants 5 to 15 Participants (class)

16 to 25 Participants (PAX) 5 Support Materials Provided Tools and templates to help apply what you learned on the job.

5 ATD Instructional Design Certificate (in person or online)

In this course, your team will gain access to all the approaches, design models, and tools they will need to create impactful learning events. The program consists of 10 modules that detail all aspects of the instructional design process: assessing organizational needs, designing the learning experience, developing materials, and evaluating effectiveness—giving your team a complete playbook for how to create training programs. Course participants will be able to practice each step of the design process—getting guidance and feedback along the way.

Course Topics:

• Introductions

• Describe and apply the ADDIE model.

• Conduct a training needs assessment that aligns performance needs with organizational results

• Select and use data collection techniques as part of the training needs assessment process

• Demonstrate how to structure instructional events that address psychological learning processes

• Apply the ROPES phases of instruction to construct effective learning events

• Write complete learning objectives based on observable actions or behaviors

• Select learning methods and media to support the attainment of learning objectives

• Apply guidelines to the use of visuals, text, and audio in instructional materials

• Create participant guides, facilitator guides, and supporting materials.

• Prepare reports that document the training needs assessment, program design, and recommendations for training implementation, including pilot tests and rollout.

• Develop and evaluation strategy for training initiatives.

1 Course Title ATD Instructional Design Certificate (in person or online) 2 Length of Course (hours/days) Onsite - 3 Days, 8 Hours Each Day

Online - 7 Sessions* 3 Hours, 21 Hours Total 3 Minimum/Maximum Number of Participants 5 to 15 Participants (class)

16-25 Participants (PAX) 5 Support Materials Provided Tools and templates to help apply what you learned on the job.

6 ATD Human Performance Improvement Certificate ( in person or online)

With this foundation in HPI, your team can begin to take their TD work beyond learning and development projects to operate as a strategic partner with your organization to identify solutions that improve business outcomes (like reducing costs, saving time, and increasing customer satisfaction). This program will help your team to identify other potential performance enablers, such as motivation, managerial support, technology, resources, organizational structure, and process. Leaving these factors out of solutions could mean your team is minimizing their potential impact by creating programs that don’t truly address the root of the problem.

Course Topics:

• Introduction

• Describe the three principles that underlie HPI

• Explain the relationship between the steps in the HPI process

• Apply analysis models to determine performance gaps and their root causes

• Describe approaches to evaluate the impact of solutions

• Outline a strategy for addressing the root causes of performance gaps

1 Course Title ATD Human Performance Improvement Certificate (in person or online)

2 Length of Course (hours/days) Onsite - 2 Days, 8 Hours Each Day Online - 6 Sessions*2 Hours, 12 Hours Total

3 Minimum/Maximum Number of Participants 5 to 15 Participants (class) 16-25 Participants (PAX)

5 Support Materials Provided This program includes tools and templates to help you apply what you learned on the job.

7 ATD Project Management Certificate (in person or online)

Regardless of the type of project, every learning project needs a strong project manager skilled in developing and managing timelines and budgets, setting priorities, minimizing risks, and gathering stakeholder input. The benefit of this certificate program is that it will introduce your team to core project management skills and show them how to apply those skills specifically to a talent development environment through examples and hands-on activities. As a result, they will manage learning projects more efficiently through systematic, repeatable, and adaptable processes tailored to our field.

Course Topics:

• Introduction

• Differentiate between project management and project work

• Define roles of the project manager, project sponsor, and other key individuals on a project

• Create a project charter

• Build a project plan including schedules, resource allocations, and budgets

• Create activity networks (PERT, Gantt, and CPM) and other tools for communicating project scope and activities

• Create criteria for monitoring and reporting progress, including control point, identification charts, project costing charts, and milestone charts

• Identify and manage project risks

• Determine and anticipate changes that occur during project execution

• Develop a detailed work plan to accurately determine the project completion date

• Accurately estimate project activities

• Manage external vendors more effectively

• Discover the power of the review process to improve future performance

1 Course Title ATD Project Management Certificate (in person or online)

2 Length of Course (hours/days) Onsite - 2 Days, 8 Hours Each Day Online - 6 Sessions*2 Hours, 12 Hours Total

3 Minimum/Maximum Number of Participants 5 to 15 Participants (class) 16-25 Participants (PAX)

8 ATD Test Design & Delivery Certificate (in person or online)

Through examples and application exercises, your team will learn the entire test development and delivery process, including planning the test, creating test items, creating the test form, delivering the test, and evaluating the test. Ample time will be dedicated to item-writing so they can gain experience generating well-crafted test items. They will learn from facilitators who are real-world consultants whose professional focus is to help organizations improve their testing practices.

Course Topics:

• Introductions

• Develop a test content outline and understand its value to the testing process

• Identify the hallmarks of a good test question, and apply them to developing and evaluating test questions

• Develop test forms including writing directions for examinees, page layout, and item sequencing

• Use item analysis to identify and correct problem items

• Use professionally accepted methods for setting a passing score for a test

• Determine the appropriate mode of delivery, what score reports are needed, and who should have access to score reports

• Evaluate a test to determine if the individual items and the overall test are functioning properly.

1 Course Title ATD Test Design & Delivery Certificate (in person or online)

2 Length of Course (hours/days) Onsite - 2 Days, 8 Hours Each Day Online - 6 Sessions * 2 hours, 12 Hours Total

3 Minimum/Maximum Number of Participants 5 to 15 Participants (class)

9 ATD Training & Facilitation Certificate (in person or online)

This training certificate course covers the entire end-to-end training cycle, including planning and preparing a training event, managing the learning environment and engaging participants in the classroom, and following up post-event to continue to support learning. We'll also cover the science behind learning--why and how learner needs and preferences, training techniques, classroom environment, and well-structured materials all affect learning outcomes. At the end of the course, your team will have the opportunity to demonstrate their techniques in a skills training practice where they will receive feedback and guidance from peers and an ATD expert Facilitator. Drawing upon ATD's extensive research and experience, this program will help your team become a learner-centric facilitator who recognizes and can apply all of the skills of an effective trainer.

Course Topics:

• Introduction

• Describe the training cycle

• Identify and determine the need for training – what, who, and how

• Write effective learning objectives

• Design participant-oriented learning materials and exercises

• Apply adult learning concepts, develop supportive climates, and customize off-the-shelf materials

• Use training activities and alternatives to lecture, strategize for different learning needs, and create effective questioning techniques

• Prepare properly for a training session, and prepare participants to foster learning

• Manage and encourage participants of all backgrounds and learning styles

• Address challenging participants and behaviors

• Present and facilitate a training program, including use of audio visuals and handouts

• Evaluate program impact at different levels using a variety of methods.

• Identify the five levels of evaluation

1 Course Title ATD Training & Facilitation Certificate (in person or online)

2 Length of Course (hours/days) 3 Days, 8 Hours Each Day 3 Minimum/Maximum Number of Participants 5 to 15 Participants (class)

PRICING INFORMATION

Course Title Course Length

Minimum Participants

Maximum Participants

Unit of Order

Price Offered to GSA

(including

IFF)

ATD Master Trainer™ Program 4 days 5 16 Per Class (1-16) $31,372.29 ATD Master Instructional Designer™ Program 3 days 5 16 Per Class (1-16) $31,534.01 ATD Coaching Certificate (in person or online) 2 days 5 15 Per Class (1-15) $20,580.60 Fee for each additional ATD Coaching Certificate participant (over the 15 participants included in base rate)

2 days 16 25 Per Person (16-25) $1,031.49

ATD Consulting Skills Certificate (in person or online) 2 days 5 15 Per Class (1-15) $18,517.63 Fee for each additional ATD Consulting Skills Certificate participant (over 15 included in base rate) 2 days 16 25 Per Person (16-25) $957.81

ATD Instructional Design Certificate (in person or online)

3 days 5 15 Per Class (1-15) $20,580.60

Fee for each additional ATD Instructional Design Certificate participant (over 15 included in base rate)

3 days 16 25 Per Person (16-25) $1,031.49

ATD Human Performance Improvement Certificate (in person or online)

2 days 5 15 Per Class (1-15) $23,282.12

Fee for each additional ATD Human Performance Improvement Certificate participant (over 15 included in base rate)

2 days 16 25 Per Person (16-25) $1,129.72

ATD Project Management Certificate (in person or online)

2 days 5 15 Per Class (1-15) $20,452.90

Fee for each additional ATD Project Management Certificate participant (over 15 included in base rate)

2 days 16 25 Per Person (16-25) $1,056.05

ATD Test Design & Delivery Certificate (in person or online) 2 days 5 15 Per Class (1-15) $20,452.90

Fee for each additional ATD Test Design and Delivery Certificate participant (over 15 included in base rate)

2 days 16 25 Per Person (16-25) $1,056.05

ATD Training & Facilitation Certificate (in person or online)

3 days 5 15 Per Class (1-15) $20,580.60

Fee for each additional ATD Training & Facilitation Certificate participant (over 15 included in base rate)

3 days 16 25 Per Person (16-25) $1,031.49