2019_Air_Show_social_media_Q&A_-_Final.pdf

Q&A V2 2019 Air Show Social Media

FA486119QA037

NO LONGER ACCEPTING QUESTIONS

1. The solicitation reads “at least three (3) months prior to the Air Show, the contractor shall be available to attend the Air Show meeting and other promotion events in the Las Vegas area, for broadcasting purposes and Air Show promotion at contractor’s expense.”

Can you give me the dates of each Las Vegas area trip that’s required and specify if the whole team need to be present or just a representative? The vendor must travel to other air shows at least twice a month and Nellis once a month in the 3 months prior. This would be what is required to execute a broadcast.

2. Are we just required to attend the promotional events? Or, will there be photography/videography/social media also around those events? Yes, you will be required to provide all of the above.

3. Will lodging also be provided for these pre event promotional event(s) and meeting(s)? No

Social Media

4. Is there an archive of past Air Show photos and/or videos we can utilize for this year’s social media posts? Nellis PA does have some, you will have to work with them or the individual acts

Air Show

5. What is the normal day length of the Air Show? For instance, start at 8am and end at 9pm.

0730-1800

6. Arrival is set for 13th, rehearsal is set for 15th, and the Air Show is the 16th and 17th; is there anything scheduled for November 14th? Yes, private functions, mixers and briefs

7. It mentions an Open House meeting. When/where is that scheduled? And how can that be covered before the contract award? Schedule will be passed after Letter of Intent

8. What is the difference between the broadcast and social media reporters and are you looking for a Spanish closed caption of everything, a separate Spanish reporter(s)? Separate Spanish reporter

9. It also doesn't specify if the interviews will be at a set Nellis will provide onsite or roaming?

Different requirements of equipment for each. Interviews will be at other air shows and at Nellis leading up to the event and throughout the weekend of the event.

10. It mentions 10 channels of streaming but doesn't indicate where the streams will be sent

to. Nellis webpage, Facebook, Youtube, etc.? Are they anticipated as duplicate streams and is this just from the social media reporters? This is a live feed of social media and the air show broadcast

11. Where will the broadcast reporter content be sent to? Nellis PA, and local TV of the Bases choice

12. Will all reporters be recording/streaming simultaneously? Are you anticipating a live mix as in a television broadcast format? This requires a production truck and a director if so. Yes, Yes, the truck will be provided under a separate sound agreement.

13. It talks about 2 advertisements/week starting about now. I'm assuming they are talking about Social Media posts but what platforms do they want the posts on? Twitter, Instagram, Facebook, and at least 3 others.

14. What kinds of advertisements are desired prior to the event? Static posts? Video? Both

15. Are there desired metrics for these advertisements? number of views? geographic locations for them to air? SW United States, over 1k views.

16. Is there b-roll available from previous years to use for these advertisements? Contractor needs to provide it

17. Which social media channels does the base use for this event? Instagram? Facebook? Twitter?

Periscope? Facebook, Instagram, Twitter

18. Do you wish to livestream on social media or another web based platform? Yes

19. Where is this being broadcast? Poor question… the internet and coming from other air shows

20. Are any of the live streams for this portion of the project the same as the primary live stream in the Sound and Live Streaming Solicitation? Yes

21. Is any advertising required outside of social media such as billboards, print, TV? TV Stream upon request

22. While I understand that you all seek a competitive bid, is there an allocated budget for ad spends or should we propose that within our bid? Please propose it

23. Is there a creative template to begin with or should the creation of that be included within the bid? Include with the Bid please

24. Please define "media presence" as found in the General Requirements. Is that to include press releases, SMT, coordinating media partners on-site, etc? at least 3k followers on 6 popular web pages and the ability to work with other air show media platforms.

25. Could you please clarify and differentiate "multiple channel distribution for the live event" and "global live streaming of the entire air vs. the live streaming ask on the Sound and Live Streaming proposal? At least 10 IP feeds to local/ national stations of our choosing.

26. Are you all wanting supplemental live stream hits across social media with the reporters? Yes

27. Are the broadcast reporters to be integrated into the live stream broadcast? Again, we only ask as there seems to be some overlap in resources between both proposals. Yes

28. How many interviews and how much content do you anticipate being captured prior to the Air Show? Will the Government or Contractor provide post-production? At least 2 per week, Contractor provides post production

29. Will you require that the content captured be edited onsite for distribution across social media channels or simply archived and turned over to you all? Edited and broadcast with all rights going to 57th Wing PA

30. Where will the Spanish broadcast/live stream air? Does it require Spanish audio and graphics or just Spanish audio? Spanish reporter speaking in Spanish, broadcast to local stations and social media platforms

31. "This in addition to the contractor utilizing their social media sources for pre, during, and post advertising and postings." - Could you please elaborate, particularly how long after the event you would like posting to continue. Nov 19th we would cease all advertisements. Posting would also stop but would need to be given to Nellis PA for future use if required.