DNR_Advertising,_Public_Relations_and_Marketing.pdf

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Attached to
DNR Advertising, Public Relations and Marketing
Solicitation number
2000018544
Issued by
Minnesota

About this file

This is a Request for Proposal (RFP) issued by the Minnesota Department of Natural Resources seeking full-service professional advertising, public relations, and marketing agencies. The DNR invites qualified agencies with extensive backgrounds in statewide campaigns to research, create, and implement marketing, education, recruitment and safety, and environmental awareness initiatives consistent with DNR's mission and its Enforcement division's water safety and recreational safety programs. Proposals must be submitted electronically through the SWIFT eSupplier portal by September 6, 2026, with the bid opening scheduled for September 11, 2026, at 2:00 PM CDT. The solicitation requires one unit of advertising, public relations, and marketing services to be delivered to DNR OMB Purchasing in St. Paul, Minnesota. The RFP references attached terms and conditions (last updated December 24, 2018) and supporting documentation that bidders must review in their entirety.

Bidders must provide a price per unit for the advertising, public relations, and marketing services. The solicitation is open to all registered bidders and suppliers. Minnesota-based small businesses, minority-owned enterprises, women-owned businesses, businesses owned by individuals with substantial physical disabilities, veteran-owned businesses, service-disabled veteran-owned businesses, or businesses located in or owned by residents of economically disadvantaged counties may be eligible for the state's Small Business Procurement Program and should indicate this status for informational purposes. Interested small businesses meeting eligibility criteria can contact the Office of Equity in Procurement at Procurement.Equity@state.mn.us or 651-201-2402 for certification information. All responses must include required attachments; failure to upload requested documents may result in disqualification. The contract value and specific term length are not specified in this solicitation document.

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Final_Request_for_Proposal_ENF.docx DOCX document
Sample_PT_Contract.docx DOCX document
RFP_Attachments.docx DOCX document

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Event Description The Minnesota Department of Natural Resources (DNR) invites full service professional agencies with extensive backgrounds in statewide advertising, public relations, and marketing to submit a proposal to research, create, and implement a variety of marketing, education, recruitment and safety, and environmental awareness campaigns consistent with the missions of DNR and its Enforcements division’s water safety and recreational safety programs.

General Comments

* See the attached RFP for additional information. All responses must be submitted electronically through the

SWIFT eSupplier portal. No e-mail or faxes responses will be accepted.

Please be aware that there may be other attachments to this event. The vendor is responsible to review all attachments.

General Questions Question Ideal Response

DIVERSITY AND INCLUSION

Is your business based in Minnesota and considered small according to the OSP small business size standards? The link below provides size standard requirements. Please note (all web addresses can be copied and pasted into a web browser for further review) https://mn.gov/admin/business/vendor-info/oep/sbcp/size/

And:

Is your business a for-profit business that is majority owned, operated and controlled by:

• a racial minority,

• a woman,

• a person with a substantial physical disability,

• a veteran or service-disabled veteran, or is your business

• located in, or the owner lives in, an economically disadvantaged county?

( http://mn.gov/admin/business/vendor-info/oep/sbcp/ed/counties )

If your company meets these basic criteria, it may be eligible for certification in the state’s Small Business Procurement Program. For more information on eligibility requirements please visit https://sbcp.mn.gov/.

You can also contact the Office of Equity in Procurement at Procurement.Equity@state.mn.us or 651-201-2402 for further information.

• Do you believe your company meets the criteria listed above?

• Your response to this question is for informational purposes only. If you select YES, and are not certified, a member of the Office of Equity in Procurement will contact you to provide additional information regarding the State’s Small Business Procurement Program. (Responders must select Yes or No to continue submitting their response.)

Event Details

Bidder: PUBLIC EVENT DETAILS

Agency: Natural Resources Department Contact: Johansen,Julie A Phone:

Fax #:

Email: Julie.Johansen@state.mn.us

Event ID Format Type Page R2901-2000018544 Sell RFx 1 Event Round Version 1 1 Event Name DNR Advertising, Public Relations and Marketing Start Time Finish Time

09/11/2026 14:00:00 CDT 09/11/2026 14:00:00 CDT

Event Currency: US Dollar Bids allowed in other currency: No

In order to participate in this event YOU MUST BE REGISTERED as either a bidder or a supplier.

Required: Yes Ideal Resp Reqd? No

Response Comments

Upload all required or requested attachments here.

Required: Yes Ideal Resp Reqd? No

A file attachment is required to satisfy this question.

Your bid will need to be edited online to include attachment responses.

Response Comments

If you fail to upload attachments requested in the solicitation, your response may be disqualified. Have you uploaded the required or requested attachments? (Yes / No)

Required: Yes Ideal Resp Reqd? No

Response Comments

Event Details (cont.)

Bidder: PUBLIC EVENT DETAILS

Agency: Natural Resources Department Contact: Johansen,Julie A Phone:

Fax #:

Email: Julie.Johansen@state.mn.us

Event ID Format Type Page R2901-2000018544 Sell RFx 2 Event Round Version 1 1 Event Name DNR Advertising, Public Relations and Marketing Start Time Finish Time

09/11/2026 14:00:00 CDT 09/11/2026 14:00:00 CDT

Event Currency: US Dollar Bids allowed in other currency: No

Line Details No Bid:

Line: 1 Item ID: Line Qty: 1 UOM: EACH Bid Qty: 1 Required: No Reserve Price: No

Description: Advertising, Public Relations and Marketing

Question Response What is the price per unit?

Required: Yes Ideal Resp Reqd? No

Response Comments

Event Details (cont.)

Bidder: PUBLIC EVENT DETAILS

Agency: Natural Resources Department Contact: Johansen,Julie A Phone:

Fax #:

Email: Julie.Johansen@state.mn.us

Event ID Format Type Page R2901-2000018544 Sell RFx 3 Event Round Version 1 1 Event Name DNR Advertising, Public Relations and Marketing Start Time Finish Time

09/11/2026 14:00:00 CDT 09/11/2026 14:00:00 CDT

Event Currency: US Dollar Bids allowed in other currency: No

Bidder Information Firm Name:

Name: Signature: Date:

Phone #: Fax #:

Street Address:

City & State: Zip Code:

Email:

Event Details (cont.)

Bidder: PUBLIC EVENT DETAILS

Agency: Natural Resources Department Contact: Johansen,Julie A Phone:

Fax #:

Email: Julie.Johansen@state.mn.us

Event ID Format Type Page R2901-2000018544 Sell RFx 4 Event Round Version 1 1 Event Name DNR Advertising, Public Relations and Marketing Start Time Finish Time

09/11/2026 14:00:00 CDT 09/11/2026 14:00:00 CDT

Event Currency: US Dollar Bids allowed in other currency: No

Appendix A - Line Specifications Line: 1 Item ID: Line Qty: 1 UOM: EACH Description: Advertising, Public Relations and Marketing

Item Specifications

Manufacturer:

Mfg Item ID:

Item Length: 0 Item Height: 0 Item Width: 0 Dimension UOM:

Item Volume: 0 Volume UOM:

Item Weight: 0 Weight UOM:

Item Size: Item Color:

Shipping Information

Schedule: 1 Ship To: DNR OMB PURCHASING ST PAUL

500 LAFAYETTE RD

ST PAUL MN 55155-4010

United States

Quantity: 1 Due Date: 09/06/2026 Freight Terms:

Ship Via:

Event Details (cont.)

Bidder: PUBLIC EVENT DETAILS

Agency: Natural Resources Department Contact: Johansen,Julie A Phone:

Fax #:

Email: Julie.Johansen@state.mn.us

Event ID Format Type Page R2901-2000018544 Sell RFx 5 Event Round Version 1 1 Event Name DNR Advertising, Public Relations and Marketing Start Time Finish Time

09/11/2026 14:00:00 CDT 09/11/2026 14:00:00 CDT

Event Currency: US Dollar Bids allowed in other currency: No

Appendix B - Terms & Conditions

1. Please review the attached Terms and Conditions attached to the event.

Last Updated: 12/24/2018

Event Details (cont.)

Bidder: PUBLIC EVENT DETAILS

Agency: Natural Resources Department Contact: Johansen,Julie A Phone:

Fax #:

Email: Julie.Johansen@state.mn.us

Event ID Format Type Page R2901-2000018544 Sell RFx 6 Event Round Version 1 1 Event Name DNR Advertising, Public Relations and Marketing Start Time Finish Time

09/11/2026 14:00:00 CDT 09/11/2026 14:00:00 CDT

Event Currency: US Dollar Bids allowed in other currency: No

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