CSP903322_Revised_Contract.pdf

Index No.: DNR032

Eff. Date: 10/01/23

STATE OF OHIO

DEPARTMENT OF ADMINISTRATIVE SERVICES

GENERAL SERVICES DIVISION

OFFICE OF PROCUREMENT SERVICES

4200 SURFACE ROAD, COLUMBUS, OH 43228-1395

MANDATORY USE CONTRACT FOR: MARKETING / ADVERTISEMENTS / COMMUNICATIONS SERVICES FOR THE

OHIO DEPARTMENT OF NATURAL RESOURCES, DIVISION OF PARKS AND WATERCRAFT

CONTRACT NUMBER: CSP903322 EFFECTIVE DATES: 09/24/21 TO 09/30/23

* Renewal through 09/30/25

The Department of Administrative Services has accepted Proposals submitted in response to Request for Proposal (RFP) No.

CSP903322 that opened on 08/09/21. The evaluation of the Proposal responses has been completed. The Offeror listed herein has been determined to be the highest ranking Offeror and has been awarded a Contract for the services listed. The respective Proposal response including, Contract Terms & Conditions, any Proposal amendment, special Contract Terms & Conditions, specifications, pricing schedules and any attachments incorporated by reference and accepted by DAS become a part of this Services Contract.

This Requirements Contract is effective beginning and ending on the dates noted above unless, prior to the expiration date, the Contract is renewed, terminated, or cancelled in accordance with the Contract Terms and Conditions.

This Requirements Contract is available to the Ohio Department of Natural Resources, Division of Parks and Watercraft as applicable.

The agency is eligible to make purchases of the contracted services in any amount and at any time as determined by the agency. The State makes no representation or guarantee that department will purchase the volume of services as advertised in the Request for Proposal.

This Requirements Contract and any Amendments thereto are available from the DAS Web site at the following address:

www.ohio.gov/procure

Embedded Minority Set Aside Component

* Indicates a twenty-four (24) month renewal, effective 10/01/23 through 09/30/25.

Eff. Date: 09/24/21

MUTUALLY AGREED UPON DELIVERABLES

The Contractor agrees to the following mutually agreed upon deliverables and will do the following:

A. Phase 2: Conceptual Directions & Messaging Strategy, Campaign Concepts:

Develop two (2) conceptual directions for overarching branded awareness campaign strategy, each with the goal to:

1. Promote the state’s wide array of facilities, parks, trails and waterways, customer experiences.

2. Elevate education around safety initiatives around swim safety and life jacket requirements.

B. Phase 3: Tactical Development – Go & Do Campaign:

1. Print Ads: Create up to four (4) versions of a print ad that can be rotated throughout the course of the agreement and media plan, with the goal to implement in print outlets and other strategic partnerships with tourism organizations with newsletter and publications.

2. Digital Display Ads: Create up to eight (8) versions of digital display ads, both static and dynamic, with all needed sizes formatted for each placement.

3. Social Media Posts & Paid Ads: Create up to eight (8) paid social media ads that can be modified to different social platforms and rotated throughout the course of the agreement and media plan.

4. Promotional Video: Create two (2) promotional videos (60 seconds, with 30-second and 15-second versions), allowing for use in digital media placements (pre-roll, social media), as well as in TV and other earned media partnerships.

C. Phase 4: Tactical Development – Swim Safe Campaign:

1. Print Ads: Create up to two (2) versions of a print ad that can be rotated throughout the course of the agreement and media plan, with the goal to implement in print outlets and other strategic partnerships with tourism organizations with

2. Digital Display Ads: Create up to four (4) versions of digital display ads, both static and dynamic, with all needed sizes

3. Social Media Posts & Paid Ads: Create up to four (4) paid social media ads that can be modified to different social platforms and rotated throughout the course of the agreement and media plan.

D. Phase 5: Tactical Development – Wear It, Ohio! Life Jacket Campaign:

1. Print Ads: Create up to four (4) versions of a print ad that can be rotated throughout the course of the agreement and media plan, with the goal to implement in print outlets and other strategic partnerships with tourism organizations with

2. Digital Display Ads: Create up to eight (8) versions of digital display ads, both static and dynamic, with all needed sizes

3. Social Media Posts & Paid Ads: Create up to eight (8) paid social media ads that can be modified to different social platforms and rotated throughout the course of the agreement and media plan.

4. Educational PSAs: Create three (3) video PSAs (up to 60 seconds each, with abbreviated versions for 30 and 15-second spots), allowing for the use in digital media placements (pre-roll, social media), as well as in TV and other earned media partnerships.

E. Phase 6: Media Play & Buying – Digital Advertising:

The Estimated Impressions for the Paid Social Media, Digital Display Advertising, Pre-Roll Video Advertising, and Connected TV (or OTT) are to be determined as creative and media plans are finalized.

The Number of Commercials for Connected TV (or OTT) will be determined as creative and media plans are finalized.

The Contractor’s request for 30% of the project total cost be paid upon project launch was withdrawn.

* Eff. Date: 10/01/23

* MUTUALLY AGREED UPON CHANGES

Attachment Two: Requirements for Proposals; 17 – Governing The Expenditure Of Public Funds For Offshore Services:

The Contractor agrees to the following:

** Prohibition of the Expenditure of Public Funds for Offshore Services:

No State Cabinet Agency, Board or Commission will enter into any contract to purchase services provided outside of the United States or that allows State data to be sent, taken, accessed, tested, maintained, backed-up, stored, or made available remotely outside (located) of the United States, unless a duly signed waiver from the State has been attained.

Notwithstanding any other terms of this Contract, the State reserves the right to recover any funds paid for services the Contractor performs outside of the United States for which it did not receive a waiver. The State does not waive any other rights and remedies provided to the State in the Contract.

Further, no State agency, board, commission, State educational institution, or pension fund will make any purchase from or investment in any Russian institution or company. Notwithstanding any other terms of this Contract, the State reserves the right to recover any funds paid to Contractor for purchases or investments in a Russian institution or company in violation of this paragraph. The provisions of this paragraph will expire when the applicable Executive Order is no longer effective.

The Contractor must complete the Contractor/Subcontractor Affirmation and Disclosure Form affirming the Contractor understands and will meet the requirements of the above prohibition. During the performance of this Contract, if the Contractor changes the location(s) disclosed on the Affirmation and Disclosure Form, Contractor must complete and submit a revised Affirmation and Disclosure Form reflecting such changes.

* Indicates the addition of a Mutually Agreed Upon Changes page to the contract.

** Indicates updated language regarding the Expenditure of Public Funds for Offshore Services, effective 10/01/23.

https://procure.ohio.gov/pdf/EO2022-02D/04-Affirmation%20and%20Disclosure%20Form_3-4-22.pdf

* Page No.: 4

CONTRACTOR’S INDEX

CONTRACTOR: CONTRACT NO: CSP903322

0000009172 TERMS: Net 30 Days Origo Branding Company, Inc.

34 West Gay St., 3rd Floor Columbus, Ohio 43215

CONTRACTOR’S CONTACTS:

Ms. Christine Edwards, Director of Client Services Telephone: (614) 784-0020 Email Address: christine@origobranding.com

Mr. Alessandro Ciaffoncini, President Telephone: (614) 784-0020 Email Address: alessandro@origobranding.com

SUBCONTRACTOR:

New Vision Media Inc. (Minority Business Enterprise) 6894 Caine Road Columbus, OH 43235

* Indicates repagination, effective 10/01/23.

mailto:christine@origobranding.com mailto:alessandro@origobranding.com

* Page No.: 5

COST SUMMARY

MARKETING / ADVERTISEMENTS / COMMUNICATIONS SERVICES FOR THE OHIO DEPARTMENT OF NATURAL

RESOURCES, DIVISION OF PARKS AND WATERCRAFT

CSP903122

UNSPSC CATEGORY CODE: 80171604

OAKS ID: 39913

DESCRIPTION MARK-UP PERCENTAGE OVER

CONTRACTOR’S COST

Cost to ODNR for the development, implementation, and media spot purchase for the campaign. This should encompass all of the Offeror’s costs.

The cost must be expressed in a percentage number. ODNR will pay this percentage to the Contractor based on the cost of the media purchase.

Media purchases will be reimbursed at cost by ODNR. Invoices from media purchases are to be provided to ODNR with the Contractor’s itemized invoice.

30%

Must be a Percentage Number

All costs must be in U.S. Dollars.

The State will not be responsible for any costs not identified.

Reimbursable expenses will be limited to media spots and materials for printed items (e.g. brochures, leaflets, direct mail handouts, etc.), which will be reimbursed at cost. The Agency will provide the Contractor with the quantities needed in printed materials. Reimbursable expenses should be invoiced to the Agency once a month. The Contractor is to submit an itemized invoice to the Agency and include copies of invoices from their suppliers for media buys and any printed items. There will be no additional reimbursement for travel or other related expenses.

* Page No.: 6

SUMMARY OF AMENDMENTS

Amendment

Number Effective

Date Description

1 10/01/23

As a result of mutual agreement between the State of Ohio and the Contractor, this amendment is issued to renew the subject contract an additional twenty-four (24) months, effective 10/01/23 through 09/30/25. This amendment is also issued to include updated language regarding the Prohibition of the Expenditure of Public Funds for Offshore Services, to add a Summary of Amendments page to the contract, and to repaginate.