Crisis Communications Supplier and Pricing Information.pdf

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Attached to
CRISIS COMMUNICATION & PUBLIC RELATIONS SERVICES
Contract number
UWMSN-2025-3715-General
Issued by
Wisconsin

About this file

This document is a Crisis Communication and Public Relations Services contract (#UWMSN-2025-3715-General) for the University of Wisconsin system. The contract includes 14 approved suppliers: Adamec Communications Inc., BerlinRosen, Boelter & Lincoln, Daniel J. Edelman Inc. (not piggybackable), Eddy Communications, Kane Communications Group, Kou Communications LLC, Laughlin Constable, Michael Best Friedrich LLP, Mueller Communications LLC, Reputation Partners LLC, Revelation LLC, Staples Marketing LLC dba Affirm Agency, and Torres Communication Management. Most suppliers are designated as "piggybackable," meaning other eligible entities can utilize their services under this contract vehicle.

The contract covers crisis communication and public relations services with hourly rates varying significantly by supplier and position level. Standard hourly rates range from $65 for administrative support to $800 for senior executive positions, with crisis communication rates typically commanding premium pricing (up to $750 per hour for principals). Most suppliers offer identical rates for onsite and remote work, though some like Laughlin Constable provide discounted remote rates. Several suppliers offer additional services at discounted rates, including video production, social media strategy, graphic design, and marketing research. The pricing structure references individual supplier tabs for detailed rate information, and suppliers like Mueller Communications include administrative fees (7.5% monthly) and markup on third-party vendor costs (17.65%).

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Crisis Communication and Public Relations Services Contract #UWMSN-2025-3715-General

Supplier Piggybackable Sales Rep Email Phone Adamec Communications, Inc Yes Shaun Adamec shaun@adameccommunications.com 617-888-2213 BerlinRosen Yes Margaret Delaney margaret.delaney@berlinrosen.com 773-576-5920 Boelter & Lincoln Yes Andy Larsen alarsen@boelterlincoln.com 414-271-0101 X119 Daniel J. Edelman, Inc No Greta Hays greta.hays@edelman.com 571-762-9707 Eddy Communications Yes Jennifer Eddy j.eddy@eddyalexander.com 540-404-8152 Kane Communications Group Yes Kimberly Kane kimberly@kanecommgroup.com 414-202-5762 Kou Communications, LLC Yes Tami Kou tami.kou@koucommunications.com 833-568-2666 Laughlin Constable Yes Kristine Naidl knaidl@laughlin.com 414-270-7270 Michael Best Freidrich LLP Yes Robert Marchant robert.marchant@michaelbest.com 608-283-2244 Mueller Communications, LLC Yes James Madlom jmadlom@muellercommunications.com 414-390-5500 Reputation Partners LLC Yes Andrew Moyer andrew@reputationpartners.com 608-213-6382 Revelation, LLC Yes Brian Lee brian@revelation.agency 608-622-7767 Staples Marketing LLC dba Affirm Agency Yes Daniel Mager dmager@affirmagency.com 262-650-9900 Torres Communication Management Yes Anne Torres anne@torrescomms.com 973-609-2999

REFER TO SUPPLIER TABS FOR PRICING

mailto:shaun@adameccommunications.com mailto:margaret.delaney@berlinrosen.com mailto:alarsen@boelterlincoln.com mailto:greta.hays@edelman.com mailto:j.eddy@eddyalexander.com mailto:kimberly@kanecommgroup.com mailto:tami.kou@koucommunications.com mailto:knaidl@laughlin.com mailto:robert.marchant@michaelbest.com mailto:jmadlom@muellercommunications.com mailto:andrew@reputationpartners.com mailto:brian@revelation.agency mailto:dmager@affirmagency.com mailto:anne@torrescomms.com

Adamec Communcations, Inc.

Position/Title or Type of Service Hourly Rate (Onsite) Hourly Rate (Remote) President (M-F 8am - 8pm EST) $350.00 $350.00 President (holidays, weekends, evenings) $425.00 $425.00

All non-listed, related services are available Rate Air travel (BOS - MSN) approx $750 round trip Lodging Approx $200 per night Rental car Approx $100 per day Meal per diem Approx $100 per day

BerlinRosen

STANDARD RATES

Principal $600.00 $600.00 Managing Director $450.00 $450.00 Executive Vice President $400.00 $400.00 Senior Vice President $375.00 $375.00 Vice President $325.00 $325.00 Account Director $275.00 $275.00 Account Supervisor $250.00 $250.00 Senior Account Executive $225.00 $225.00 Account Executive $200.00 $200.00 Associate Account Executive $150.00 $150.00 Account Coordinator $125.00 $125.00

CRISIS RATES

Principal $750.00 $750.00 Managing Director $675.00 $675.00 Executive Vice President $600.00 $600.00 Senior Vice President $563.00 $563.00 Vice President $488.00 $488.00 Account Director $413.00 $413.00 Account Supervisor $375.00 $375.00 Senior Account Executive $338.00 $338.00 Account Executive $300.00 $300.00 Associate Account Executive $225.00 $225.00 Account Coordinator $188.00 $188.00

Boelter Lincoln

PR Strategy $150 $150 PR Media Relations $145 $145 Project Management $125 $125 Research/Analysis $105 $105 Marketing Strategy $150 $150 Social Media Strategy $150 $150 Strategic Planning $145 $145 Writing $145 $145

All non-listed, related services are available at a 5% discount.

Creative Services

Daniel J. Edelman, Inc.

General Manager $800 $800 Executive Vice President $725 $725 Senior President $650 $650 Vice President $500 $500 Senior Account Supervisor $400 $400 Account Supervisor $325 $325 Senior Account Executive $280 $280 Account Executive $215 $215 Assistant Account Executive $185 $185 Intern $95 $95

Eddy Communications

Senior Public Relations Strategist Hourly $250.00 Public Relations Strategist Hourly $200.00 Public Relations Campaign Manager Hourly $125.00 Public Relations Coordinator Hourly $105.00 Crisis Commubnications Specialist Hourly $350.00 Social Media Coordinator Hourly $105.00 Research Analyst Hourly $120.00 Brand Direction Hourly $150.00 Graphic Designer Hourly $125.00 Graphic Coordinator Hourly $105.00 Technical Writer Hourly $150.00 Editorial Specialist Hourly $135.00 Copy Writer / Editor Hourly $125.00 Production Lead Hourly $150.00 Production Assistant Hourly $150.00 Multimedia Producer Hourly $112.00 IT Developer Hourly $200.00 UX/UI Developer Hourly $145.00 Administrative Projuct Support Hourly $68.00 Travel Costs Per Diem 50% of Bill Rate for Travel Time Additional expenses Unit Pass Through +15%

Kane Communications Group

President & CEO $303 $330

Vice President $253 $283

Account Director $228 $258

Senior Account Supervisor $188 $208

Account Supervisor $175 $205

Senior Account Manager $168 $198

Account Manager $165 $195

Senior Account Coordinator $158 $188

Account Coordinator $145 $175

Intern $103 $133

All non-listed, related services are available at a 2% discount.

Video production day rate

$1,200.00 for an 8-hour day

Kou Commincations

Crisis Communications (UW service hours) $340 / hour $310 / hour

Crisis Communications (Emergency hours) $375 / hour $345 / hour

Non-Crisis Public Relations $250 / hour $230 / hour

Travel Time $55 / hour NA

Laughlin Constable

Position/Title or Type of Service Hourly Rate (Onsite) Hourly Rate (Remote)* EVP, Head of PR $510.00 $340.00

EVP, PR $382.00 $255.00

VP, PR $375.00 $250.00

VP, Group Account Director, PR $367.00 $245.00 Group Account Director, PR $360.00 $240.00 Account Director, PR $352.00 $235.00 Account Supervisor, PR $292.00 $195.00 Sr. Account Executive, PR $255.00 $170.00 Account Executive, PR $225.00 $150.00 Associate Account Executive, PR $180.00 $120.00 Intern $157.00 $105.00 *Please note that travel time to and from location will not be charged

Michael Best Friedrich LLP

Partner or Principal $395.00 $385.00 Associate $270.00 $260.00 Specialist $255.00 $245.00

*These rates will be held through the required initial three-year contract period. Rates for any of the optional extensions will be negotiated at that time.

Mueller Communication, LLC

Founder/chairman $500 Same CEO $285 Same Vice President $265 Same Senior Director $245 Same Director $225 Same Senior Manager $205 Same Client Manager $180 Same Senior Associate Level 4 $155 Same Senior Associate Level 3 $130 Same Associate Level 2 $105 Same Associate Level 1 $85 Same Intern $75 Same Administrative $65 Same

All non-listed, related services are available

Mueller Communications charges an administrative service & technology fee of seven point five percent (7.5%) of the monthly professional fees to cover internal expenses incurred on client’s behalf. Included in this fee is access to our full suite of media database and monitoring services, basic administrative support, in-county travel, routine printing, telecom and technology services.

Any extraordinary expenses will be billed separately. All third-party vendors used are reputable and continually monitored for quality and competitiveness. All charges paid by Mueller Communications on behalf of the client will have 17.65 percent added to cover the cost of the oversight and administration.

Typical services provided by third-party vendors include, but are not limited to, costs for design, ad buys, or direct mail / email services, as well as working meals and out-of-county travel.

Reputation Partners LLC

CEO $475.00 $475.00

President $455.00 $455.00 Senior Consultant $455.00 $455.00 Executive Vice President/General Manager $440.00 $440.00 Executive Vice President $440.00 $440.00 Senior Vice President $395.00 $395.00 Vice President $345.00 $345.00 Vice President – Head of Digital Strategy $345.00 $345.00 Senior Account Supervisor $325.00 $325.00 Digital Director $325.00 $325.00 Creative Director $290.00 $290.00 Account Supervisor $285.00 $285.00 Senior Multimedia Producer $285.00 $285.00 Web Designer $265.00 $265.00 Senior Account Executive $255.00 $255.00 Account Executive $210.00 $210.00 Assistant Account Executive $175.00 $175.00 Designer $160.00 $160.00 Proofing/Clerical $150.00 $150.00 Intern $90.00 $90.00 Finance/Operations Manager $60.00 $60.00

Revelation LLC

Senior Crisis Communications $325.00 $300.00 Senior Non-Crisis PR (routine PR) $200.00 $175.00 Associate Crisis Communications $225.00 $200.00 Associate Non-Crisis PR (routine PR) $150.00 $125.00 Graphic Design $125.00 $100.00

All non-listed, related services are available at a 0 % discount.

Senior $175.00 Associate $125.00

Staples Marketing dba Affirm

Flat, Blended Hourly Rate for University

Service Hours $150 $150

Emergency Hours $450 $450

All non-listed, related services are available Hourly Rate

*Videography/Video Production $230 *Social Media Monitoring $135 *Website Development $140

Photography $300 *Brand Strategy $125

*Marketing Research and Insights $175 *Marketing Planning and Creative

Development $125

*Digital and Traditional Media Advertising & Placement

$135

*These rates are our approved, discounted rate under the University of Wisconsin Marketing Contract No. UWMSN-2023-1198-General.

Torres Communication MGMT

Account Director/President $350/HR (travel rate) $250/HR Project Manager $200/HR (travel rate) $125/HR Communications Coordinator $250/HR (travel rate) $175/HR

Account Director/President $450/HR (emergency hours) $350/HR (emergency hours) Project Manager $250/HR (emergency hours) $200/HR (emergency hours) Communications Coordinator $300/HR (emergency hours) $250/HR (emergency hours)

All non-listed, related services are available Discount Creative Design 15% Social Media Content Development and Strategy

15%

Speech Writing 15% Thought Leadership/Executive Communications

15%

Brand Strategy 10% Strategic Communications (Internal and External)

15%

Community Engagement 15%

File details come from the government source that posted it. Updated .