CN-790000-PR238-001.pdf

This is an Amendment 001 to a contract between the Florida Department of Business and Professional Regulation (DBPR) and the Florida Restaurant & Lodging Association (FRLA) for an in-state marketing tourism campaign for the fiscal year ending June 30, 2022. The amendment revises the Scope of Work and Budget attachments to the original contract, which was initially executed on February 3, 2022.

The contract provides for FRLA to coordinate a marketing, media, and events program to promote Florida tourism, with a total budget of $871,350. The scope of work includes identifying and supporting 10 events across Florida, such as Learfield, Blast on The Bay, Sun and Fun Aerospace Expo, and others. Key services include preliminary event requirements, event sponsorship, staffing, video and photography services, event production, and contract management. The budget breakdown includes $738,000 for advertising/marketing campaign, $11,100 for travel expenses, $12,000 for video/photography, $1,500 for event production, $12,000 for audit fees, and $96,750 for contract management services. FRLA will be compensated at a rate of $75 per hour, with an estimated 1,290 total hours of work projected for the marketing campaign.