CN-550000-CAJ84-W0020000.pdf

DocuSign Envelope ID: 0741F87C-B387-4C26-B437-898337D1399E

Sr. Vice PresidentBill Ball

04/24/2023 | 11:13 AM EDT

M E M O R A N D U M Florida Department of Transportation

District 2 Traffic Operations

DATE: March 22, 2023

TO: Mandy Eadie, CMP Professional Services Contract Administrator

FROM: Andrea Atran, Project Manager

SUBJECT: FDOT Financial ID Number: 44119-1-32-02

FAP Number: D217-166-B Contract Number: CAJ84 District Wide Community Traffic Safety Program

Authorization Assignment Number 02 – Alfred Benesch & Company, Inc.

Traffic Safety Outreach and Education (Study Type I) Composite Studies (Study Type VIII) Study Type IX – Districtwide Miscellaneous Safety Study

Please find attached a scope of services and agreed fee for the above referenced task assignment.

Please issue a work order for this task assignment with a 52 week duration.

Thank you for your assistance in this matter.

AA

Attachments

Attachment A: Task Description Benesch Contract Number: CAJ84 FAP Number: D217-166-B Time Allowed Weeks: 52 FPN: 441119-1-32-02 Authorization Number: 02

Page: 1

TASK WORK ORDER: 02

DESCRIPTION:

Study Type I – Traffic Safety Outreach and Education The intended purpose of this task is to utilize the services of the Consultant in solving a variety of traffic/safety concerns. The products will be used by Department staff in public outreach and education, project planning, preliminary engineering, and work program production and implementation. Other “work program” tasks will be developed to support ongoing statewide programs.

Study Type VIII – Composite Study The composite study is designed to enable the Department to use the services of the Consultant in solving a variety of traffic safety problems. This study requires the Department and Consultant to develop the study design for a particular traffic safety problem by selecting appropriate tasks defined herein.

Study Type IX – Districtwide Miscellaneous Safety Study To be negotiated and scoped as needed. This study type is to allow for special studies to be performed as needed.

All effort under this task shall be performed to support delivery of safety improvements under the Highway Safety Improvement Program, in accordance with federal guidelines and procedures.

Contract Number: CAJ84 FAP Number: D217-166-B Time Allowed Weeks: 52 FPN: 441119-1-32-02 Authorization Number: 02

Page: 2

WORK TASKS INCLUDE:

Study Type I - Task 1: Development and Maintenance of Public Outreach Tools The Consultant will develop and/or maintain public outreach tools including a Website application established for communication with established partners/stakeholders coordination efforts. The Website application will be hosted by the Consultant outside of the FDOT computing environment.

Administrative/Developer/Editing rights shall be given to individuals provided by the DPM. The Consultant managed web site shall be developed and maintained in accordance with FDOT guidelines:

Task Product(s):

Update Website Content Website Maintenance

Study Type I - Task 5: Development of Educational Materials The Consultant may be required to develop education publications and other program documents related to findings from any of the tasks identified in this contract and in support of the Florida Strategic Highway Safety Plan, National Highway Traffic Safety Administration (NHTSA) campaigns and Department campaigns. These efforts may require the creation, maintenance and storing of documentation in both the printed and digital format. Additionally, the efforts may require the creation or original graphic artwork or complimentary artwork.

Task Product(s):

Educational materials as directed by the District Project Manager Educational materials addressing District 6-year trends and current year severe crash analysis

Study Type I - Task 6: Social Marketing and Outreach Campaign Through meetings with District Safety Office team to discuss program details, the agency will conceptualize the branding for programs/campaigns, marketing strategies to be implemented during the fiscal year, advertising campaigns to fit with the themes of the programs/campaigns, strategy for outreach and level of budget needed for successful execution of a marketing/advertising plan.

Expectation in assisting developing branding efforts to stay in line with overall National, State and District branding efforts.

Task Product(s): Social Marketing and Outreach Campaign Management, Content Creation, and Reporting

Study Type I - Task 8: Special events Preparation, planning and execution of special events, including but not limited to news conferences, promotional events, campaigns and start-up events for safety; identification and coordination with other Project stakeholders, vendors, media outlets and potential event sponsors. Develop invitee lists and distribute invitations. It is estimated that there will be six (6) such special events per year.

Task Product(s): Special Events Execution and Planning of Regional/District Meetings

Contract Number: CAJ84 FAP Number: D217-166-B Time Allowed Weeks: 52 FPN: 441119-1-32-02 Authorization Number: 02

Page: 3

Study Type VIII - Task 6: Technical Support to Local Agencies/Community Traffic Safety Teams (CTST) The Consultant shall serve as a liaison to local agencies and/or CTSTs within District 2 and provide technical support in evaluation of traffic safety issues and/or in the development of safety program candidates. The Consultant shall provide technical assistance to local agencies to identify potential safety program activities consistent with FDOT procedures. The Consultant shall develop and submit to DPM an evaluation of safety program candidate projects. The results of this evaluation, the Consultant will coordinate with the local agencies to identify which projects can meet the funding requirements of the safety program.

Task Product(s):

Technical support Communicate with internal and external (local agency) partners Meeting minutes

Study Type VIII - Task 7: In-House/Administrative Support For this task, specific scope requirements and compensation terms shall be negotiated on a “per Work Order” basis.

At the DPMs request, the Consultant shall make available the services of a staff person to work at the Department premises. When in-house support services are required, the Consultant will be compensated for hours on-the-job. In-house personnel must be skilled in Minimum of active 2 years’ experience in Social Media including blogging and growing networks. This task may include the following work elements (non-inclusive):

Meeting arrangements, notification, facilitation Presentations and scripts Display advertisements Identification of issues Mailing/Contact List Social media specialist (Facebook, Twitter, Instagram, Pinterest) Program issues tracking, management and analysis

Task Product(s): Administrative Support – QCA 40 Hrs Week for approximately 16 weeks (April 2023 – July 2023).

Contract Number: CAJ84 FAP Number: D217-166-B Time Allowed Weeks: 52

Page: 4

Study Type IX – Engineering Concern Reviews and Safety Assessments This Task Work Order provides for review of Engineering Concerns received through the CTST engineering concern website and conduct follow-up assessments with participation from select CTST members.

The Consultant will review monthly intake from the website and identify engineering concerns which are likely to be actionable. The Consultant will then perform a desktop review using available aerial imagery, traffic crash data, and other available data to identify potential causal factors and make preliminary recommendations for follow-up analysis. The desktop reviews and preliminary recommendations will be summarized in brief written reports for consideration by the District Project Manager and District Safety Engineer.

Task Product(s):

Desktop reviews summaries and preliminary countermeasure recommendations.

Conduct Roadway Safety Assessments with Team Member Participation as directed by the DPM.

Attachment B: Task Budget

Contract Number: CAJ84 FAP Number: D217-166-B Time Allowed Weeks: 52

Page: 1

Task Work Order Budget Estimate: Based on the contract staff categories, hourly rates, and staff hour estimates shown below, the tasks described above shall be completed for Lum Sum fee of $113,561.

Benesch Staff Category Project Manager 3

Community Outreach Spec. Sr.

Graphic Designer

Chief Computer Pogramer

Chief Engineer 2

Sr.

Engineering Technician

Contract Coordinator

Task Descriptions Burdened Hourly $250.01 $152.07 $101.25 $204.70 $215.32 $91.88 $92.19

Study Type I - Task 1: Development and Maintenance of Public Outreach Tools/Website 0 12 12 1,215$

Study Type I - Task 5: Development of Educational Materials 24 24 3,650$

Study Type I - Task 6: Social Marketing and Outreach Campaign 12 12 1,825$

Study Type I - Task 8: Special events 32 32 4,866$

Study Type VIII - Task 6: Technical Support to Local Agencies and/or Community Traffic Safety Teams 20 12 4 64 100 13,524$

Study Type VIII - Task 7: Administrative Support (Contract Admin) 12 9 21 3,830$

Study Type IX - Engineering Concern Review & Safety Assessments 6 4 12 56 78 10,048$

Benesch Total Hours/Fee 38 80 12 8 12 120 9 279 38,958$

QCA Staff Category Contract Coordinator

Task Descriptions Burdened Hourly $69.99

Study Type VIII - Task 7: In-House/Administrative Support (40hrs Week for 24 weeks) 640 640 44,794$

QCA Total Hours/Fee 640 640 44,794$

Favorite Studios Staff Category Graphic Designer

Task Descriptions Burdened Hourly $232.89

Study Type I - Task 1: Development and Maintenance of Public Outreach Tools/Website 64 64 14,905$

Study Type I - Task 5: Development of Educational Materials 64 64 14,905$

Favorite Studios Total Hours/Fee 128 128 29,810$

Task Totals 1,047 113,561$

Total Hours Total Fee

Total Hours Total Fee

Total Hours Total Fee