CN-550000-BEB55-00110000.pdf

Florida Department of Transportation

RON DESANTIS

GOVERNOR

420 W. Landstreet Road

Orlando, Florida 32824

JARED PERDUE, P.E.

SECRETARY

www.fdot.gov

TASK WORK ORDER (TWO) 4

AMENDMENT 1

June 24, 2022

Mr. Matt Lamb VP, Southeast Regional Manager Vanasse Hangen Brustlin, Inc.

225 E. Robinson Street, Suite 300 Orlando, FL 32801

Re: District Five Commuter Services Program (reThink Your Commute) Task Work Order (TWO) #4 Amendment #1 Contract No. BEB55 Financial Management No. 425147-1-12-01

TWO Description: Program Marketing and Public Relations

Dear Mr. Lamb, In accordance with the above referenced Agreement, you are authorized to perform the tasks detailed in the attached Exhibit A – Task Work Order No. 4 Program Marketing and Public

Relations – Amendment #1.

For the required services, Amendment #1 to Task Work Order #3 Extends the time for the use and distribution of labor hours among the Employee Classifications to June 30, 2023. The Expense budget. Compensation for Task Work Order #4 remains unchanged, remaining at $305,000.00 as described in the attached Exhibit A.

Please acknowledge receipt and agreement with this TWO Amendment by signing, dating and returning.

Sincerely, Jo Santiago Project Manager Accepted By:

Name: __________________________

Title: ___________________________

Date: ___________________________

Attachment – Exhibit A

DocuSign Envelope ID: 02A5BC0B-4199-4044-B1BF-DED7DE3045A4

6/24/2022 | 9:33 PM EDT

Sr. VP - Southeast Regional Manager

DocuSign Envelope ID: 09A86C1C-B047-4B80-9C50-CDCD57B820B9

pg. 1

District Five Commuter Services Program (reThink Your Commute)

Contract No. BEB55

Financial Project ID No.: 425147-1-12-01

Task Work Order (TWO) No. 4: Program Marketing and Public Relations

Scope of Services This Task Work Order Amendment is to revise the expiration date to extend the completion date to June 30, 2023.

The FDOT District Five Commuter Services Program – also known as reThink Your Commute – seeks to promote congestion relief, expand access, and support mobility across the region through the implementation of various Transportation Demand Management (TDM) strategies.

Task Work Order (TWO) No. 4 will assign responsibility for the program’s marketing and public relations activities to Global-5, Inc. (Consultant), in partnership with VHB. Promotions of the reThink Your Commute program will require the expenditure of funds beyond normal business expenses, which are outlined below:

• Purchase of Stock Photos and Videos

• Subscription Services: Social Media Account Management

• Video Production and Editing Equipment Rentals

• Printing: Marketing materials

• Contractor Travel: Mileage to attend outreach events and stakeholder meetings

• Miscellaneous: Additional expense items that may not expressly fall into one of the above categories but are beyond normal business expenses in support of program marketing and public relations

Activities in support of the program’s marketing and public relations efforts are described in the following three categories:

Task #1: Program Implementation

1.1 Project Team Meetings and Communication – The consultant staff will meet in-person and/or virtually to develop Work Plans and execute protocols and procedures to meet program performance expectations.

1.2 Department Meetings and Communication – The consultant staff will meet in-person and/or virtually with the FDOT District Five Project Manager and other Modal Development staff to develop and implement activities associated with marketing and public relations for the reThink Your Commute program. The schedule for department meetings will be monthly, or as needed and directed by the FDOT Project Manager. The consultant will also submit necessary content to FDOT PIO office for review as needed.

1.3 Program Implementation Support – Consultant staff will perform various duties to promote and implement the reThink Your Commute program, including supporting outreach services for

DocuSign Envelope ID: 02A5BC0B-4199-4044-B1BF-DED7DE3045A4DocuSign Envelope ID: 09A86C1C-B047-4B80-9C50-CDCD57B820B9

pg. 2 employers, commuters, stakeholders, and other program partners. Outreach includes presentations, tabling events, speaking engagements and industry forums, and webinars. Program implementation includes meetings and correspondence with MPO/TPOs, transit agencies, and other reThink partners and stakeholders.

Additionally, the consultant will answer, document, and interact with constituents dialing into the program’s 866-610-RIDE (7433) toll-free number.

The consultant staff will also identify and attend appropriate courses and presentations, which may involve the Center for Urban Transportation Research (CUTR) FDOT Commuter Choice Certificate program, the Florida Commuter Choice Transportation Summit, the Florida Public Transportation Association (FPTA) conferences, and the Association for Commuter Transportation (ACT) conferences.

Task #1 Deliverables

• Meeting materials, agendas, and summaries

• Summary of courses and presentations

• Documentation of activities in support of program implementation and outreach in Microsoft Excel, Word, PowerPoint, OneCommute CRM software, or other formats

• 866-610-RIDE (7433) toll-free number documentation and reporting

Task #2: Marketing and Public Relations Services

2.1 Finalized Marketing Audit and Marketing Plan – The consultant will finalize and submit the reThink Your Commute Marketing Audit to FDOT District Five. This marketing audit will be used to guide the production of the program’s formal marketing plan, which will also be produced as part of this Task Work Order. The marketing plan will include a SWOT analysis, set goals and objectives, outline strategies and tactics, and will have a timeline to guide an editorial calendar. Both documents will be submitted to FDOT District Five for review and approval.

2.2 Content Creation – The consultant will develop creative content to promote the branding and messages for reThink Your Commute and will be customized for specific target audiences as necessary. Content covers all non-graphic material (those types of services are described in sub-task #3). Content to be created includes material and collateral for various media including print, the reThink Your Commute website, social media, blogs, virtual meetings and webinars, scripts, talking points, email marketing/interactive communication, presentations, and other types of content for the various marketing activities called for in support of the reThink Your Commute program. The content will focus on three primary audiences: employers, commuters, and stakeholders/program partners.

The consultant will also create content for partner toolkits that include website, social media, and presentation content to be distributed to and through partner agencies and organizations.

2.3 Newsletters, Press Releases, and Social Media Management – The consultant will prepare an e-newsletter that will be distributed to an email database quarterly and be posted on the project website. The consultant will also produce press releases to garner media attention for program milestones, new offerings, showcases of the program, and other news of potential activities.

Additionally, the consultant will manage reThink Your Commute’s social media platforms and utilize a

DocuSign Envelope ID: 02A5BC0B-4199-4044-B1BF-DED7DE3045A4DocuSign Envelope ID: 09A86C1C-B047-4B80-9C50-CDCD57B820B9

pg. 3

Sprout Social subscription to execute scheduled posts and report on impressions and other key performance indicators.

Task #2 Deliverables

• Finalized marketing audit

• Formal marketing plan

• Newsletters, press releases, and social media posts and reporting

• Program talking points, email marketing content, partner toolkits, and video scripts (as needed)

• Marketing collateral (print and digital)

Task #3: Website and Graphics Support

3.1 Website Updates and Maintenance – The consultant will be responsible for revamping and maintaining the reThink Your Commute website, reThinkYourCommute.com. These updates and maintenance include general project and contact information, quarterly newsletters, partner toolkits, announcements, etc. for current and upcoming events, frequently asked questions (FAQs) about the program, program schedules and status updates, graphics, applicable documents to incorporate, and additional information provided by FDOT District Five.

3.2 Graphic Design Services – The consultant will provide graphical design services to complement the content production described in sub-task #2. The graphical design services include the production of visual materials such as infographics, social media posts, display boards, tip cards, posters, brochures, folders, PowerPoint presentations for outreach activities, and PowerPoint templates. The printing of materials will be an expensed item for this Task Work Order. The consultant will also repurpose existing materials and produce original marketing materials which fit the current reThink brand.

3.3 Video/Photographic Design Services – The consultant will provide photographic services for documentation of the program’s activities and milestones as requested. The photographs will be used when applicable in newsletters, toolkits, social media posts, website pages, etc. The consultant will also provide video production and editing services on an as needed basis. Video production materials and editing equipment will be an expensed item for this task work order.

Task #3 Deliverables

• Revamped reThinkYourCommute.com

• Regular website updates

• Routine website maintenance

• Graphic design services

• Photographic design services

• Video production services (as needed)

DocuSign Envelope ID: 02A5BC0B-4199-4044-B1BF-DED7DE3045A4DocuSign Envelope ID: 09A86C1C-B047-4B80-9C50-CDCD57B820B9

pg. 4

Project Fee and Schedule The estimated total limiting amount fee for Task Work Order No. 4 Program Marketing and Public Relations is $305,000.00 based on the contracted hourly rates and actual expenses. The following fee sheet outlines each sub-task and its corresponding labor hours and fees. The project expenses are also detailed in the fee sheet. These services are to be performed through June 30, 2023..

DocuSign Envelope ID: 02A5BC0B-4199-4044-B1BF-DED7DE3045A4DocuSign Envelope ID: 09A86C1C-B047-4B80-9C50-CDCD57B820B9

District Five Commuter Services Project (reThink Your Commute)

Contract No. BEB55 | Financial Project ID No.: 425147-1-12-01

Task Work Order (TWO) No. 4: Program Marketing and Public Relations (Global-5)

Contract BEB55

Fee Sheet

Date: August 16, 2021

Classification Rate Classification Rate Classification Rate Classification Rate

Project Manager $ 188.00

Senior Outreach

Specialist $ 65.00

Marketing

Specialist / Event

Staffer $ 83.00

Digital Media /

Video Editor $ 83.00

Task 1 - Program Implementation EST. HOURS EST. FEE EST. HOURS EST. FEE EST. HOURS EST. FEE EST. HOURS EST. FEE

40.0 $ 7,520.00 -$ 40.0 3,320.00$ -$ 10,840.00$

40.0 $ 7,520.00 -$ 40.0 3,320.00$ -$ 10,840.00$

84.0 $ 15,792.00 720.0 46,800.00$ 350.0 29,050.00$ -$ 91,642.00$

Task 1 Sub-Total 113,322.00$

Task 1 Sub-Total Hours 1314.0

Classification Rate Classification Rate Classification Rate Classification Rate

Project Manager $ 188.00

Senior Outreach

Specialist $ 65.00

Marketing

Specialist / Event

Staffer $ 83.00

Digital Media /

Video Editor $ 83.00

Task 2 - Marketing and Public Relations Services EST. HOURS EST. FEE EST. HOURS EST. FEE EST. HOURS EST. FEE EST. HOURS EST. FEE

8.0 $ 1,504.00 60.0 3,900.00$ 30.0 2,490.00$ -$ 7,894.00$

36.0 $ 6,768.00 560.0 36,400.00$ 400.0 33,200.00$ -$ 76,368.00$

20.0 $ 3,760.00 160.0 10,400.00$ 200.0 16,600.00$ -$ 30,760.00$

Task 2 Sub-Total 115,022.00$

Task 2 Sub-Total Hours 1474.0

Classification Rate Classification Rate Classification Rate Classification Rate

Project Manager $ 188.00

Senior Outreach

Specialist $ 65.00

Marketing

Specialist / Event

Staffer $ 83.00

Digital Media /

Video Editor $ 83.00

Task 3 - Website and Graphics Support EST. HOURS EST. FEE EST. HOURS EST. FEE EST. HOURS EST. FEE EST. HOURS EST. FEE

$ - -$ -$ 240.0 19,920.00$ 19,920.00$

$ - -$ -$ 240.0 19,920.00$ 19,920.00$

$ - -$ -$ 240.0 19,920.00$ 19,920.00$

Task 3 Sub-Total 59,760.00$

Task 3 Sub-Total Hours 720.00

SUMMARY

ESTIMATED LABOR HOURS FEE 288,104.00$

EXPENSES

Stock Videos & Photos 1,500.00$

Subscriptions (Sprout Social) 1,788.00$

Video Equipment Rental - Field Production ($85/hr) 4,250.00$

Video Equipment Rental - Editing ($25/hr) 4,375.00$

Printing: Marketing Materials 2,000.00$

Contractor Travel 1,100.00$

Miscellaneous 1,883.00$

ESTIMATED TOTAL EXPENSES 16,896.00$

TASK WORK ORDER NO. 4 ESTIMATED TOTAL FEE 305,000.00$

HOURLY RATE HRS FEE SUMMARY: BY SUB-TASK HRS FEE

188.00$ 228.0 42,864.00$ Task 1 - Program Implementation 1314.0 113,322.00$

65.00$ 1500.0 97,500.00$ Task 2 - Marketing and Public Relations Services 1474.0 115,022.00$

Marketing Specialist / Event Staffer 83.00$ 1060.0 87,980.00$ Task 3 - Website and Graphics Support 720.0 59,760.00$

Digital Media / Video Editor 83.00$ 720.0 59,760.00$ Total Hours 3508.0

Expenses 16,896.00$ Expenses 16,896.00$

TOTAL 305,000.00$ TOTAL 305,000.00$

TOTALS

TOTALS

SUMMARY: BY CLASSIFICATION

Senior Outreach Specialist

Project Manager

TOTALS

Project Team Meetings and Communication

Newsletters, Press Releases, and Social Media Management

Program Implementation Support

Website Updates and Maintenance

Department Meetings and Communication

Marketing Audit and Marketing Plan

Content Creation

Graphic Design Services

Video/Photographic Design Services

DocuSign Envelope ID: 02A5BC0B-4199-4044-B1BF-DED7DE3045A4DocuSign Envelope ID: 09A86C1C-B047-4B80-9C50-CDCD57B820B9

Project Fee and Schedule